Quiet Innovation: when care, culture and connection redefine the meaning of luxury Talk by Laura Burdese, Deputy CEO, Bvlgari

Nov 25, 2025 | 12:50 PM - 1:10 PM

Description

There is something profoundly human in the way Bvlgari approaches innovation. At Tech for Retail, I will share two experiences that reflect our belief that innovation, before being a technological achievement, is an act of care. A way to honour our heritage and give more to those who choose us: more meaning, more transparency, more connection. The first one is “Serpenti Infinito”: An immersive journey through Shanghai, Seoul, and Mumbai, where we invited local artists and communities to reinterpret our iconic Serpenti. Above and beyond a “simple” exhibition, it was a cultural dialogue extended to our stores through pop-ups, VR suites, curated installations and personalized experiences. Here, technology added value by quietly amplifying the experience, making it richer, more accessible, and emotionally resonant without ever becoming the main act. The second one is “Connected Jewelry”: the world’s first High Jewelry recognition technology embedded in a mobile app. No devices, no friction. Just the discreet scan of a 0.7 mm engraved code revealing a Digital Passport of origin, transparency, craftsmanship and care. A simple gesture that offers clients something more: access to the full story behind their jewel, a deeper understanding, and a new kind of trust. What makes me passionate about both projects is not their complexity, but their clarity and (apparent) simplicity. They are not about technology for its own sake. They are about using innovation to offer more: more meaning, more emotion, more value to the client. In a time that calls for greater vision, responsibility, and humanity, we believe innovation should be quiet. Not less ambitious. Just more meaningful.

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