From email marketing to conversational marketing: Pixmania's 360° evolution

Nov 25, 2025 | 10:00 AM - 10:30 AM
MARKETING & COMMUNICATION E-COMMERCE & OMNICHANNEL CRM & CUSTOMER SERVICE

Description

In a highly competitive e-commerce environment, Pixmania has evolved its digital marketing from a fragmented approach to a coordinated and personalized strategy across all touchpoints. Discover how the brand has built a model centered on omnichannel customer engagement (email, SMS, web push, WhatsApp, etc.) using Insider to boost conversion, reduce cart abandonment, and develop upsells.

Presented by

Olivier Breton

Directeur Général Adjoint

By

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