Retailers: How to harness the power of local to manage growth

Description

The difficulties faced by large retailers signal the end of a model based on high-volume sales of the same product for everyone. Today, local is emerging as an essential strategic lever for generating future growth. Whether in food, DIY, or fashion, the brands that perform best are those that adapt their marketing, merchandising, and sales approach to the purchasing power, consumption habits, and specific expectations of each store's customers. In this context, brands must reinvent their model to reconcile global management with local customization. They must find the right balance between strategic vision and execution on the ground. This is the question at the heart of the conference organized by Klee Commerce: How can we harness the power of local to manage growth? How can we reconcile global commercial strategy with local performance?

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