Pop-up shops and other temporary stores — why are they such a hit?

Nov 24, 2025 | 2:40 PM - 3:10 PM

MERCHANDISE & TRADE

Description

Pop-up stores are shaking up the retail world! Experiential, agile, and highly creative, they offer brands a unique opportunity to reinvent themselves, test new concepts, and build stronger connections with their customers. During this roundtable, discover why this model is so successful, what advantages it brings to retailers, and the key factors behind a successful launch—from strategy to the choice of the right partners. An inspiring session for anyone looking to understand and make the most of the pop-up phenomenon.

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