AI driving operational excellence: JD Sports’ strategy for intelligent order management
Nov 24, 2025 | 4:00 PM - 4:30 PM
Nov 24, 2025 | 4:00 PM - 4:30 PM
Description
How can Artificial Intelligence become a true driver of growth without increasing headcount?
JD Sports’ Deputy CTO will share the group’s strategy for scaling internationally through AI. He will explain how a modern, cloud-native infrastructure enables AI agents to make faster, smarter decisions, and why scalability has been a decisive factor in JD Sports’ technology choices.
The message is clear: AI isn’t something you simply add on to an organization. It must be built on strong foundations. To make it truly transformative, you need robust “pillar” systems, from ERP to order management, around which the intelligence of the business can grow and thrive.

The european retail exhibition
24-25 november 2025 • Paris Expo, Porte de Versailles
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