ba&sh: Premium experience & cost optimisation – the dual promise of intelligent omnichannel

Description

How can you elevate the customer experience while keeping — or even optimising — costs under control? An apparent paradox… until omnichannel becomes the catalyst. In this session, featuring insights from Morgane Segalard, Digital and Omnichannel Project Manager at ba&sh, you will discover how the brand has transformed omnichannel into a strategic lever to enhance the customer experience, introduce premium services, and maintain full control over operational costs. You will learn about the various strategies implemented within an integrated omnichannel approach: ship-from-store, store engagement, new returns policies, endless aisle, premium services, and much more. A concrete and inspiring case study demonstrating how ba&sh manages to combine emotional impact, operational efficiency, and profitability — proving that a “profitable premium” model is not only possible today, but within reach.

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