How AI agentics is empowering physical retail

Nov 25, 2025 | 2:40 PM - 3:10 PM

MARKETING & COMMUNICATIONNEW TECHNOLOGIES / IA

Description

Even today, 90% of retail sales are still made in stores. For French consumers, the point of sale is a place of proximity, trust, and experience. However, in a context marked by inflation, pressure from e-commerce giants, and store closures, the role of the store must be reinvented. The challenge for retailers is clear: improve local performance, effectively target customers around their stores, gain an advantage over their competitors, optimize their marketing and communication investments, and measure the ROI of their mixed media campaigns in concrete terms. As the European leader in communication and data marketing, Dékuple is putting agentic AI to work to meet these challenges with an innovative platform, the Dékuple Platform. The results are already tangible: between €9 and €15 in in-store revenue generated for every euro invested, with ROI that is continuously monitored and optimized. During this conference, we will share our vision of retail augmented by digital technology and AI agents, thanks to our platform dedicated to retail, and explore the role of the store as a pillar of growth with the opportunities offered by new technologies to reconnect brands with their customers in the field.

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