Augmented marketing in the age of AI

Name: Augmented marketing in the age of AI
Start: 2025-11-24T11:00:00+01:00
End: 2025-11-24T11:20:00+01:00
Location: Paris Expo, Porte de Versailles - Hall 4

Nov 24, 2025 | 11:00 AM - 11:20 AM

Description

Keynote Asmita Dubey - Chief Digital & Marketing Officier - Member of the Executive Committee L'Oréal

Presented by

Asmita Dubey

Chief Digital & Marketing Officer - Member of the Executive Committee

Groupe L'Oréal

Suggested Sessions

Nov 24, 2025

9:20 AM - 10:00 AM

Main Stage

Opening conference Maurice Lévy - Emeritus Chairman, Publicis Groupe

Conférence d'ouverture Maurice Lévy - Emeritus Chairman, Publicis Groupe

Départ visite guidée - stand E102

Augmented stores: what innovations are transforming the customer experience at the point of sale?

Discover the future of retail: interactive technologies, digital labels, omnichannel payment, and tools designed to enhance the customer experience.

Nov 24, 2025

10:00 AM - 10:30 AM

Salle 7

How a healthy infrastructure can empower your business to innovate and gain a competitive edge

You have a business to run and every minute counts. Your data is the heartbeat of your operations, and you want it handled with care. It begins with a simple goal: moving your data safely and...

Olivier Huber

Aiven

Senior Partner Solution Architect

Nov 24, 2025

10:00 AM - 10:30 AM

Salle 2

How can retailers reconcile headquarter pricing strategy with the agility required at store level?

In this session, BOOPER will show how MPS has evolved to give headquarters the ability to define and express their pricing strategy, while enabling stores to adapt it to their local reality. With...

Ludovic Shum

BOOPER

Augmented marketing in the age of AI

Nov 24, 2025 | 11:00 AM - 11:20 AM

Description

Presented by

Asmita Dubey

Chief Digital & Marketing Officer - Member of the Executive Committee

Suggested Sessions

Opening conference Maurice Lévy - Emeritus Chairman, Publicis Groupe

Augmented stores: what innovations are transforming the customer experience at the point of sale?

How a healthy infrastructure can empower your business to innovate and gain a competitive edge

How can retailers reconcile headquarter pricing strategy with the agility required at store level?

The european retail exhibition

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