From IT Overhaul to Value Creation: The Successful Bet of BZB Teams with Maxxing

Name: From IT Overhaul to Value Creation: The Successful Bet of BZB Teams with Maxxing
Start: 2025-11-25T10:40:00+01:00
End: 2025-11-25T11:10:00+01:00
Location: Paris Expo, Porte de Versailles - Hall 4

Nov 25, 2025 | 10:40 AM - 11:10 AM
MARKETING & COMMUNICATION CRM & CUSTOMER SERVICE NEW TECHNOLOGIES / IA

Description

Don’t miss this session revealing how BZB is turning its IT overhaul into a true engine for value creation. Dive into an inspiring journey of agile IT strategy, a reimagined loyalty program, and a next-generation customer experience powered by data and gamification. A must-attend session to discover how technology and business alignment can deliver real impact.

From IT Overhaul to Value Creation: The Successful Bet of BZB Teams with Maxxing

Nov 25, 2025 | 10:40 AM - 11:10 AMMARKETING & COMMUNICATIONCRM & CUSTOMER SERVICENEW TECHNOLOGIES / IA

Description

Romain Caroen

Responsable IT

Emilie Desrues

Ebusiness & CRM Leader

Dani Soubra

Directeur Commercial

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Nov 25, 2025 | 10:40 AM - 11:10 AM
MARKETING & COMMUNICATION CRM & CUSTOMER SERVICE NEW TECHNOLOGIES / IA