The Circular Advantage: How Retailers Can Win When Fast Fashion Gets Faster
Nov 24, 2025 | 3:20 PM - 3:50 PM
Nov 24, 2025 | 3:20 PM - 3:50 PM
Description
Fast fashion is accelerating, pressure on margins is increasing, and consumers are becoming more volatile. But according to the latest McKinsey & BoF State of Fashion report, the strongest growth in retail no longer comes from new products but from second-hand: a market growing two to three times faster than traditional retail, with nearly 60% of consumers planning to buy second-hand by 2026.
In this session, Akeneo and Faume will explain why resale has become a strategic lever across all categories (from luxury and premium to mass market) and how brands that are already embracing it are seeing gains in loyalty, acquisition, and profitability.

The european retail exhibition
24-25 november 2025 • Paris Expo, Porte de Versailles
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