How Tesco Clubcard Uses Data & AI to Power Personalisation

Name: How Tesco Clubcard Uses Data & AI to Power Personalisation
Start: 2025-11-24T13:20:00+01:00
End: 2025-11-24T13:50:00+01:00
Location: Paris Expo, Porte de Versailles - Hall 4

Nov 24, 2025 | 1:20 PM - 1:50 PM
MARKETING & COMMUNICATION CRM & CUSTOMER SERVICE NEW TECHNOLOGIES / IA

Description

Hear how Tesco uses customer data and AI to deliver personalised experiences at scale. In conversation with Eagle Eye, Liz Masters will share the story of Tesco Clubcard and how challenges and targeted offers are helping to drive customer loyalty and engagement.

How Tesco Clubcard Uses Data & AI to Power Personalisation

Nov 24, 2025 | 1:20 PM - 1:50 PMMARKETING & COMMUNICATIONCRM & CUSTOMER SERVICENEW TECHNOLOGIES / IA

Description

Cedric Chereau

VP EMEA & MD EagleAI

Liz Masters

Head of Personalisation Strategy

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Nov 24, 2025 | 1:20 PM - 1:50 PM
MARKETING & COMMUNICATION CRM & CUSTOMER SERVICE NEW TECHNOLOGIES / IA