Rossignol: PIM, a strategic leverage to accelerate growth and range expansion

Description

Faced with the diversification of its product ranges and the opening of new sales channels, Rossignol has redesigned its product organization to increase agility and commercial performance. Discover how PIM has become a key lever for: – Accelerating time to market without compromising on quality – Activating new channels (marketplaces, B2B, D2C) without complicating processes – Aligning IT, marketing, and sales around a common product vision An inspiring session for decision-makers who want to structure their product offering and make data a driver of growth and transformation.

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