INVITATION

invites you to Tech For Retail

THE EUROPEAN RETAIL EXHIBITION • Season #6 
November 30 - December 1, 2026 • Paris Expo, Porte de Versailles

M-Cube France

Exhibitor
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*Offer exclusively for retailers, badge value €440 incl. vat
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M-Cube France

https://mcubedigital.com/
A03
M-Cube empowers retailers and brands to transform physical spaces into connected, high-performing customer experiences. We design and integrate advanced digital ecosystems — from digital signage and professional audio to retail media and omnichannel solutions — turning stores into dynamic platforms for communication, engagement, and monetization. By seamlessly connecting in-store and digital touchpoints, we help brands deliver impactful, data-driven experiences that influence customer behavior and drive measurable results. With end-to-end expertise, from strategy and system design to deployment, content management, and ongoing support, M-Cube enables scalable rollouts across single and multi-site networks. Our solutions empower brands to stay agile, manage content efficiently, and continuously evolve their in-store experience in line with their omnichannel strategy.

IT (COMPUTING)STORE SOLUTIONS / POSCONSULTINGMARKETING & COMMUNICATIONNEW TECHNOLOGIES / IA
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Our conferences

Dec 1, 2026
3:20 PM3:50 PM
Salle 4
Partner conference

Beyond ROAS: From Advertising Overload to Shopper Value — The Orchestration Challenge

52% of French consumers primarily expect retail media to deliver promotions and special offers, according to iligo’s 2025 Retail Media Barometer. What if true advertising performance started with the value delivered to shoppers? As retail media continues to grow, a major challenge is emerging: moving beyond the proliferation of advertising placements to better orchestrate in-store touchpoints, without compromising the shopping experience. How can audio, video and e-paper technologies work together to create meaningful synergies between brand communication, product information and promotional strategies? And how can data and artificial intelligence make these interactions more relevant, contextual and effective? Ikram Mniai, Business Manager – Retail Media Lead at M-Cube, will explore how retailers can move from fragmented activations to a more integrated approach, where orchestration becomes a driver of commercial performance and value creation for shoppers, brands and retailers.
Ikram Mniai
M-Cube FranceBusiness Manager - Retail Media Lead
NEW TECHNOLOGIES / IACONSULTING

THE FUTURE IS NOW!


Tech For Retail, the event that defines the evolution of retail through tech.

Tech for Retail is the European trade show that is reinventing retail. It offers a comprehensive and relevant overview of digital tools and technological and eco-responsible innovations for the retail professions. From Supply Chain to Customer Loyalty, technology is imposing itself on retailers, more and more every day and at every level.
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