Agentic Commerce: From Aspiration to Participation
Agentic shopping, shopping assistants, Generative Engine Optimization (GEA), e-commerce disruption, brand disintermediation, new battle for visibility
AntoineBusi
EMEA Business Development - Agentic commerce - Gen AIGoogle
NdidiOteh
AccentureChief Executive Officer – Song
Nov 30, 2026
2:05 PM2:35 PM
Main Stage
Conference
From innovation to impact: useful, simple, and large-scale technology.
FredyEl Hakim
IT Procurement ManagerMercadona
MartínTolcachir
CEOGrupo Dia
NachoGonzalez Hernandez
CEO-Board MemberAECOC
Nov 30, 2026
2:40 PM3:25 PM
Main Stage
Conference
Luxury and AI: Customers Are Moving Fast. Are Brands Keeping Up?
GonzagueDe Pirey
Chief Omnichannel & Data OfficerLVMH
MatthieuFouchard
GTM Large Enterprise FranceOpenAI
NicolasGauthier
Fashion Chief Information and Tech Innovation Officer - Executive Committee memberChanel
NathalieRemy
Senior PartnerBain & Company
Nov 30, 2026
3:30 PM4:15 PM
Main Stage
Conference
From regulatory constraint to competitive advantage: CSR takes on a new role
Recommerce, sustainability, margin transformation, new revenue streams vs operational complexity
XavierVercelletto
Directeur RSEFNAC-DARTY
BarbaraBressand-Sussfeld
Directrice RSE et Développement DurableL'Oréal France
Anne-SophieLouvel
Directrice Opérations et TerritoiresCiteo
LéaHubsch
PartnerKearney
Nov 30, 2026
4:20 PM4:35 PM
Main Stage
Keynote
New consumer journeys, new ways to create: perspectives from OpenAI and L’Oréal
DianeEsslinger
Go-To-MarketOpenAI
Jean-PaulPaoli
Generative AI Business Transformation DirectorL'Oréal
Nov 30, 2026
4:40 PM5:10 PM
Main Stage
Conference
The 10 Commandments of Retail
What Every Retailer Should Know and Put Into Practice...
OlivierDauvers
Journaliste & éditeurEditions Dauvers
Nov 30, 2026
5:15 PM5:30 PM
Main Stage
Keynote
AI: Beyond the Hype - The Case of Pet Specialty Retail
JeanRichard de Latour
Chief Executive OfficerTom&Co
Dec 1, 2026
9:20 AM9:35 AM
Main Stage
Keynote
Scaling AI: Stop Piloting. Start Orchestrating
Most companies have AI pilots. Few have AI at scale. RELEX CEO Mikko Kärkkäinen shares his view on what it takes to move from experimentation to an agentic operating system that orchestrates work across the enterprise.
MikkoKärkkäinen
Group CEO and Co-FounderRELEX Solutions
Dec 1, 2026
9:40 AM10:25 AM
Main Stage
Conference
Augmented purchasing: when AI (almost) negotiates for you
Agentic AI applied to sourcing, negotiation and supplier management, cost optimization, real-time steering, new technological dependencies
DanielSeh
Chief Procurment OfficerGroupe L'Oréal
EmmanuelGrenier
Directeur exécutif E-commerce, Data et Transformation DigitaleCarrefour
EdouardDe Mézerac
CEO GroupeArtefact
PascalClouzard
Co-founderTech for Retail
Dec 1, 2026
10:30 AM10:45 AM
Main Stage
Keynote
Beauty Reimagined: The Intelligence Behind the Mirror
Revenue diversification, data monetization, profitability, saturation, balancing customer experience vs revenue
MarieLalleman
Board Director & Executive AdvisorCriteo, Trainline PLC, PayFit, Vusion, Bain & Company
VincentSamba
Director of Partner Experience Digital CommerceDecathlon
TareqSehwail
VP Digital CommerceMetro AG
HeleneTrad
Head of Retail Media GroupeKingfisher
MarkusVones
Head of Advertising Sales businessOtto
Dec 1, 2026
11:35 AM11:50 AM
Main Stage
Keynote
ADEO*: Reinventing retail at scale How does the platform model increase customer spending sixfold at Leroy Merlin? *Leroy Merlin, Weldom, Tecnomat
Renovating a home remains one of the most complex and daunting journeys for consumers. How does Europe’s leading home improvement group and the world’s third-largest turn that complexity into a seamless, human and inspiring experience—while significantly increasing customer lifetime value?
In this keynote, Michelle Lamberti reveals ADEO’s unique platform model (Leroy Merlin, Weldom, Bricoman, Obramat, Tecnomat and more) and how its three “experience curves” work together: the relationship-focused store, the conversational web and the platform model.
An unmissable opportunity to see, through live demos, how the platform model is becoming a powerful driver of retail performance across a customer base of 380 million.
MichelleLamberti
Chief Omnicommerce OfficerAdeo
Dec 1, 2026
11:50 AM12:35 PM
Main Stage
Conference
A year of AI announcements: what has really changed for retail
HervéCron
Enterprise Retail Go To Market LeadOpenAI
PrzemekCzarnecki
Field CTO for EMEAShopify
AlexandreChaumien
Head of Revenue Southern EuropeShopify
Dec 1, 2026
12:40 PM1:25 PM
Main Stage
Conference
The augmented store: smarter, more efficient, more human
Point of sale transformation digitalization (screens, data, retail media) low-tech / energy efficiency, contradiction between hyper-tech and sobriety
MiguelÁngel González Gisbert
Chief Digital Officer Groupe & FranceCarrefour
SébastienFourcy
Senior Executive Vice President – EMEAVusion
MarcTaieb
Président-Directeur GénéralWifirst
MikeHadjadj
Founderiloveretail.fr & La Retail Tech
Dec 1, 2026
1:30 PM1:45 PM
Main Stage
Keynote
More Than Child’s Play: How the LEGO Group Is Winning Over Adults and Transforming Its Retail Stores
SylvainMunnier
Directeur Général France et IbériaLEGO
Dec 1, 2026
1:50 PM2:35 PM
Main Stage
Conference
Supply chain transformation in the age of AI: the race against time is gathering pace.
Planning, forecasting, and flow management driven by agentic AI
Key, resilience, anticipation, cost reduction… but increased reliance on models
RaphaelTrentesaux
Head of Digital Value Chain groupDecathlon
FlorianMionne
VP, Head of IndustrySAP
JulieChambonnet
Strategy Principal Director – Retail, Luxury, Consumer GoodsAccenture
Dec 1, 2026
2:40 PM3:10 PM
Main Stage
Conference
From pilots to production: scaling AI in Consumer Goods and Retail
MatthieuLeroux
GTMAnthropic
MichaelRehfeld
Managing Director, AI & Data - Anthropic Business Group LeadAccenture
Dec 1, 2026
3:15 PM3:45 PM
Main Stage
Conference
People First, AI as a Tool
FranckLe Moal
Group Information Technology DirectorLVMH
IngaHofmann
PresidentTiffany & Co
EricBriones
Directeur GénéralJournal du Luxe
Dec 1, 2026
3:50 PM4:35 PM
Main Stage
Conference
AI-augmented commerce: why product data is becoming the primary driver of trust
Regulatory constraints (CSRD, data, AI...), business model adaptation, cost vs opportunity
GuillaumeFraisse
Directeur Transformation et Digitalisation Marchandise GroupeCarrefour
ThierryStoedzel
Directeur des Opérations Europe (COO Europe)Ecocert
XavierBarras
Directeur des Opérations (COO)GS1 France
FannyGuélin
Senior AI Product Manager - Agentic commerceMirakl