Nov 30, 2026
9:20 AM9:55 AM
Main Stage
Opening Keynote
Opening keynote - Alexandre Bompard, Chairmand & CEO Carrefour
Alexandre Bompard
Président Directeur GénéralCarrefour
Tech For Retail 2026
Nov 30, 2026
10:00 AM10:30 AM
Salle 4
Partner conference
AI agents are bringing undeniable changes to online shopping journeys. While remaining loyal to its sovereign model, CB is exploring the risks and opportunities these developments present for its...
Agentic commerce is booming. While autonomous flows are considered as the new frontier, Human in the loop flows are now a reality. This panel discussion aims to address the perspectives of different players in our ecosystem and how they perceive agentic commerce.
CB
Myriam Bourgeot
Déléguée généraleMercatel
Emmanuelle Fenard
Responsable business développement innovationCB
Bruno Kovacs
Responsable Etudes et Standardisation SécuritairesCB
XAVIER VASLIN
Responsable InnovationCredit Agricole Payment services
Nov 30, 2026
10:00 AM10:30 AM
Salle 3
Partner conference
Engine, speed & AI: reinventing financial management
QONTO
Sophie Cornay
Business Unit ManagerQONTO
Quentin Leblond
Mecanicus fondatorQONTO
Nov 30, 2026
10:00 AM10:30 AM
Salle 1
Partner conference
From distribution to performance: how Swarovski is unlocking the full potential of its gift card
Gift cards are no longer limited to a brand’s own sales channels. Distributed through employee benefit platforms, loyalty programmes, employee reward schemes and other partner ecosystems, they help brands extend their reach and connect with new audiences.
Through Swarovski’s experience, this conference will explore what it takes to build and scale a gift card distribution network: how to expand touchpoints, turn catalogue presence into real sales, activate partners effectively and make indirect distribution a genuine driver of growth.
Alongside Buybox, Swarovski will share its experience and key learnings from developing this channel, at the crossroads of commercial strategy, marketing activation and technology.
Buybox
Olivia Moreau
Corporate Gift ManagerSwarovski
Anaïg Williamson
Key Account ManagerBuybox
Nov 30, 2026
10:00 AM10:30 AM
Salle 5
Partner conference
How to Transition from Legacy Tech to Agentic Commerce with Contentstack and commercetools
commercetools
Contentstack
Guiomar Andrade
Enterprise SalesContentstack
Delphine Emond
Account Executivecommercetools
Nov 30, 2026
10:00 AM10:30 AM
Salle 6
Partner conference
Local for Everyone: The Impact of Location Intelligence on Retail.
Sales per square metre are falling, markets are tightening and new competitors keep arriving: selling is becoming ever more expensive. In this context, a network of stores close to where people live is once again an asset, provided retailers look beyond national averages to understand what is really at stake in each local market.
Leila Ikni, Head of Geomarketing and Local Insights at Leroy Merlin, presents the retailer's approach: putting location intelligence in the hands of those who act on it, from stores to business teams. In conversation with Galigeo, a geomarketing software company, she walks through its three stages, illustrated by three concrete use cases: mapping and understanding a territory, assessing the potential of a new store, and managing each store according to the...
Galigeo
Vincent DECHANDON
Responsable MarketingGALIGEO
Leila Ikni
Responsable Géomarketing et Connaissance LocaleLeroy Merlin
Naélyse NARAYANAN
Responsable EnablementGALIGEO
Nov 30, 2026
10:00 AM10:30 AM
Salle 7
Partner conference
Networks & Warehouses: Optimizing Unsold Inventory Costs Across the Entire Supply Chain – with L’Entrepôt du Bricolage
In 2026, home improvement retailer L’Entrepôt du Bricolage gave a second life to 91 pallets of unsold goods through donations to charitable organizations. Discover how Phenix supports the brand in product recovery and value optimization, and join the discussion on the operational challenges of corporate donations within the DIY and home improvement sector.
Phenix SAS
Pauline Bertin
CROPhenix SAS
Morgan Gonsolin
Manager Supply Chainsamse
Emmanuel Valfort
Responsable approvisionnementssamse
Nov 30, 2026
10:00 AM10:15 AM
Main Stage
Keynote
When innovation meets real life.
Delphine Viguier-Hovasse
Chief Innovation & Prospective Officer and member of the Group’s Executive CommitteeL’Oréal
Nov 30, 2026
10:00 AM10:30 AM
Salle 2
Partner conference
Zalando & BoursoBank Case Study — Customer Acquisition & Incrementality: How Banks Drive Growth for Retailers
Zalando & BoursoBank Case Study — Customer Acquisition & Incrementality: How Banks Drive Growth for Retailers
Qwertys
Nov 30, 2026
10:20 AM10:50 AM
Main Stage
Conference
From Science to Shelf: Turning AI into Consumer & Retail Value
Juergen Esser
Group Deputy CEO in Charge of Finance, Technology & DataDanone
Agnès Van De Walle
General manager - Retail & Consumer Goods IndustryMicrosoft
Nov 30, 2026
10:40 AM11:10 AM
Salle 6
Partner conference
Beyond ROAS: how to steer your e-commerce in the age of AI
Google, Amazon and LLMs are changing how consumers discover, choose and buy. Product search is moving to Gemini, ChatGPT, or even Claude customer journeys are multichannel, and steering on ROAS or a single channel is no longer enough. In this session, Primelis shares a hands-on approach: which KPIs to track, how to steer media investment and brand visibility across channels, how to track LTV by channel, and what a truly actionable dashboard looks like for a CMO.
Primelis
Cyril Bourgois
CEOPrimelis
Michaël Cosentino
Chief Growth OfficerPrimelis
Nov 30, 2026
10:40 AM11:10 AM
Salle 4
Partner conference
Delivering on Every Customer Promise Through Real-Time Orchestration and Now Agentic AI
In a retail environment where immediate availability and customer experience go hand in hand, delivering on the customer promise requires real-time execution. This is exactly what Kbrw enables every day for its customers: orchestrating inventory and orders to serve every customer at the right time, while managing replenishment as closely as possible to actual demand.
Hear from Louis Vuitton about the key drivers behind its transformation. A model that is now entering a new phase with agentic AI, empowering teams to understand complex situations faster and make the right decisions.
Kbrw
Mickaël Maillot
Domain ManagerLouis Vuitton
Nov 30, 2026
10:40 AM11:10 AM
Salle 1
Partner conference
From Prompt to Click: Don't Break Your Visitor's Intent
Showing up in ChatGPT, Claude or Gemini is no longer enough: being cited is only the first step. AI users ask questions with unprecedented precision, yet they still land on generic pages built for traditional SEO. This session gives you the keys to close that gap in two steps. Get cited by AI: structure your content to become the go-to source for generative engines. Convert the visitor: align your landing page with the user's exact intent so the conversation continues seamlessly.
Positive
Antoine Chevalier
Marketing ManagerPositive
Darcy Sivanathan
Field Marketing Manager SurferPositive
Nov 30, 2026
10:40 AM11:10 AM
Salle 3
Partner conference
How Guerlain and Rimowa turn customer experience into a performance driver
A store measures its foot traffic and its revenue. What happens in between remains largely invisible.
Guerlain and Rimowa each have their own approach to the store visit: appointments for in-store services, masterclasses and client events for one; after-sales care and sales appointments for the other.
In both cases, the same questions come up: how do you bring customers into the store, what does it change for store teams, and how do you measure the return?
If you're wondering where to start, or why what you've put in place isn't gaining traction, this session is for you.
Booxi
Victoire Delvert
Omnichannel & Digital Innovation ManagerGUERLAIN
Jean-Baptiste Herlem
Directeur MarketingBooxi
Hélène Tordeur
CRM & Client Products ManagerRimowa
Nov 30, 2026
10:40 AM11:10 AM
Salle 7
Partner conference
My whole business in my pocket
What you will discover during this demonstration:
Fast Entry & Product Registration (Barcode Lookup):
Checkout customers in the blink of an eye thanks to automated barcode scanning. Instantly add new products to your catalog using automated Barcode Lookup.
Seamless Order Processing:
Manage item selection, apply promotional offers, and process orders directly from an intuitive, modern touchscreen interface.
Integrated Payments (Viva Wallet Terminal):
Deliver a frictionless checkout experience with direct Viva Wallet payment terminal integration, ensuring fast, secure transactions without keying errors.
Real-Time Inventory Updates:
Experience automatic stock sync: every completed sale instantly deducts items from your main inventory with zero manual intervention.
Automated...
Odoo
Jérémy Desmedt
Team Leader - Outbound Direct SalesOdoo
Nov 30, 2026
10:40 AM11:10 AM
Salle 5
Partner conference
Selling internationally, yes but profitably: how Lafaurie rethought duties, payments and checkout
International expansion has long been seen as a risky bet for profitability - but with the right levers in place, it can become a real margin driver instead. In this session, Lafaurie shares a concrete, hands-on account of its international journey alongside Global-e, covering three key areas: optimizing customs duties amid an increasingly strict US regulatory environment for B2C shipments, payment performance to build trust and convert customers market by market, and checkout conversion improvements across markets. A session built to give practical takeaways to any brand still hesitant to take the leap internationally and a chance to hear about Lafaurie's latest news and its plans for 2027.
Global-e
Pablo Lafaurie
COOLafaurie
Basile Ricordel
Directeur Commercial FranceGlobal-e
Nov 30, 2026
10:40 AM11:10 AM
Salle 2
Partner conference
What if AI accelerated every retail decision, from product creation to market launch?
Artificial intelligence is transforming how retailers design products, analyze markets and make decisions. Discover how Centric AI and Centric Studio connect data, accelerate creative processes and empower smarter strategic decisions, from product creation to commercialization, helping businesses become more agile, efficient and competitive.
Centric Software
Vincent Picou
Chief AI OfficerCentric Software
Nov 30, 2026
10:55 AM11:10 AM
Main Stage
Keynote
Navigating the Agent-Based AI Revolution
Vincent Luciani
CEO & FounderArtefact
Nov 30, 2026
11:15 AM11:30 AM
Main Stage
Keynote
A new era for secondhand fashion
Bernard Osta
Chief Executive OfficerVestiaire Collective
Nov 30, 2026
11:20 AM11:50 AM
Salle 6
Partner conference
Agentic commerce under the hood
Agentic commerce is reshaping how consumers discover, compare, and buy products. What does this mean in practice for retailers? How can they make their products easy for agents to find and understand? How can they design checkout experiences that work for both consumers and agents, and secure agent-initiated transactions while maintaining control? Drawing on Stripe’s experience across buyers, merchants, and agents, this session will explore how the market is evolving and share concrete steps retailers can take today.
STRIPE
Laurent Curny
Directeur France StripeStripe
Sikaar Keita
Enterprise Solution ArchitectStripe
Nov 30, 2026
11:20 AM11:50 AM
Salle 3
Partner conference
Arc - 200 Years of History, Commerce Reinvented: From Digital Transformation to Profitable Growth
How does a group with 200 years of history transform its e-commerce business to grow sales and manage profitability? Arc and Colorz share the decisions shaping this transformation: migrating from Magento to Shopify, expanding into new sales channels and balancing growth with profitability. A practical look at the role of technology, strategic guidance and AI in simplifying analysis, informing decisions and empowering teams.
This session will be held in French.
Agence Colorz
David bijaoui
Agence Colorz
Alexandre Catteau
Directeur E-CommerceArc International
Nov 30, 2026
11:20 AM11:50 AM
Salle 1
Partner conference
Commerce in the AI Era: Reinvent Shopping, Empower Teams with Glisshop (Lafreto Outdoor Group)
L’IA transforme le commerce sur deux fronts :
Côté clients : les assistants et agents IA deviennent de nouveaux intermédiaires pour découvrir, comparer et acheter des produits. Comment préparer votre commerce à ces nouveaux parcours ?
Côté équipes : l’IA simplifie la création de contenu, le merchandising et le développement. Comment en faire un levier de productivité au quotidien ?
Glisshop (Groupe Lafreto Outdoor) partage son retour d’expérience avec Adobe Commerce : pourquoi ce choix, et comment l’entreprise aborde ces deux transformations. Adobe présente de son côté ses innovations pour rendre votre catalogue visible dans les LLM, engager vos clients et équiper vos équipes.
Adobe
Stéphane Dom
Product Sales SpecialistAdobe
Frédéric Morel
Directeur groupeLafreto Outdoor
Régis Quintin
Head of Adobe Commerce EMEAAdobe
Nov 30, 2026
11:20 AM11:50 AM
Salle 2
Partner conference
From AI Recommendations to Purchase Decisions: How Bazaarvoice UGC Drives Consumer Choice
In the face of rising AI search engines and evolving consumer expectations, how can brands maintain their competitive edge?
Bazaarvoice breaks down the pivotal role of UGC at every stage of the customer journey: in AI-driven search, serving as an essential lever to ensure every product is discovered, indexed, and recommended; on the product detail page, to reassure shoppers and drive conversion; and post-purchase, to minimize returns and foster brand loyalty. Discover an innovative, AI-era approach backed by tangible business KPIs.
BAZAARVOICE
Mathilde Fouquet
Manager, Client Success Southern EuropeBAZAARVOICE
Nov 30, 2026
11:20 AM11:50 AM
Salle 7
Partner conference
Lectra - From Market Signals to Business Impact: How AI Connects Fashion Insights to Decisions
Lectra
Sophie Boutillot
Fashion Business DeveloperLectra
Nov 30, 2026
11:20 AM11:50 AM
Salle 4
Partner conference
Mollie x Wero: Complement or Replacement for the Credit Card?
Wero, the new pan-European payment method backed by EPI, is rolling out progressively across Europe and arriving in France. Is it set to complement the existing payment mix, or become a real alternative to the card? Mollie brings together Wero and Love Radius on stage to unpack what this rollout concretely means for retailers: adoption, customer experience, and what to prepare for.
Mollie
Vincent Baudron
Directeur DigitalLove Radius
Laetitia Dorla
Director Business AcceptanceEPI Company
Cécile Vaute
Country Partnerships Lead, Southern EuropeMollie
Nov 30, 2026
11:20 AM11:50 AM
Salle 5
Partner conference
Payment and Financing: Driving Sustainable and Resilient Growth
How to boost sales while simplifying operations and strengthening business resilience?
BNP Paribas Merchant Services provides a comprehensive answer by combining payment and financing solutions (for professionals and individuals) within an integrated and open ecosystem.
This approach enhances the customer experience and optimizes conversion while contributing to greater European payment sovereignty or ensuring payment resilience in Europe. A model designed to sustainably support merchants' performance and their ability to adapt to market changes.
AXEPTA BNP Paribas
Floa
CETELEM
CAROLE CAZALS DE FABEL
Head of personal finance expertise CETELEM
Antoine Dauchy
Head of Product DevelopmentFLOA
Karine Munoz
Head of Sales & CommunicationAXEPTA BNP Paribas
Nov 30, 2026
11:35 AM12:20 PM
Main Stage
Conference
The next retail revolution starts in-store.
Guillaume Darrasse
Directeur général Auchan Retail et Président Auchan Retail FranceAuchan Retail
Clémence Sanlis
Directrice Concept, Expérience et Innovation MarchandeAuchan Retail
Thierry Gadou
Chairman & CEOVusion
Olivier Girard
Senior Managing DirectorAccenture
Nov 30, 2026
12:00 PM12:30 PM
Salle 7
Partner conference
AI turns voice into a game changer for merchants
Aircall
Nov 30, 2026
12:00 PM12:30 PM
Salle 5
Partner conference
Can Craftsmanship Scale? Gianvito Rossi and Boggi on Building a Seamless Omnichannel Experience Where Every Touchpoint Feels Bespoke
Italian brands have built their reputation on craftsmanship, attention to detail and a deeply personal relationship with their clients. But how do you preserve that uniqueness when the client moves between store, e-commerce, social media and marketplaces, often within the same purchase journey?
In this session, the brands Gianvito Rossi and Boggi share how they are rethinking the omnichannel experience to make every interaction feel tailor-made. Each brand speaks from its own perspective, one from luxury footwear and one from contemporary menswear. They discuss the role of data and a unified view of the client. They also cover integration between physical and digital channels, and how AI-native technologies can support store teams instead of replacing them.
The result is a concrete...
Deda Stealth
Marco Benasedo
Chief Information OfficerBoggi
Tito Simone
Chief Information OfficerGianvito Rossi
Nov 30, 2026
12:00 PM12:30 PM
Salle 2
Partner conference
Conference JUST
Attitude
The European retail exhibition
30 November - 1st December 2026 • Paris Expo, Porte de Versailles
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