Opening keynote - Alexandre Bompard, Chairmand & CEO Carrefour
AlexandreBompard
Président Directeur GénéralCarrefour
Nov 30, 2026
10:00 AM10:30 AM
Salle 1
Partner conference
From distribution to performance: how Swarovski is unlocking the full potential of its gift card
Gift cards are no longer limited to a brand’s own sales channels. Distributed through employee benefit platforms, loyalty programmes, employee reward schemes and other partner ecosystems, they help brands extend their reach and connect with new audiences.
Through Swarovski’s experience, this conference will explore what it takes to build and scale a gift card distribution network: how to expand touchpoints, turn catalogue presence into real sales, activate partners effectively and make indirect distribution a genuine driver of growth.
Alongside Buybox, Swarovski will share its experience and key learnings from developing this channel, at the crossroads of commercial strategy, marketing activation and technology.
OliviaMoreau
Corporate Gift ManagerSwarovski
AnaïgWilliamson
Key Account ManagerBuybox
Nov 30, 2026
10:00 AM10:15 AM
Main Stage
Keynote
Keynote - Delphine Viguier-Hovasse, Chief Innovation & Prospective Officer and member of the Group’s Executive Committee, L'Oréal
DelphineViguier-Hovasse
Chief Innovation & Prospective Officer and member of the Group’s Executive CommitteeL’Oréal
Nov 30, 2026
10:55 AM11:10 AM
Main Stage
Keynote
Keynote - Vincent Luciani, CEO & Founder, Artefact
VincentLuciani
CEO & FounderArtefact
Nov 30, 2026
11:15 AM11:30 AM
Main Stage
Keynote
Keynote - Bernard Osta, CEO Vestiaire Collective
BernardOsta
Chief Executive OfficerVestiaire Collective
Nov 30, 2026
11:20 AM11:50 AM
Salle 3
Partner conference
From Online Ordering to Customer Advocacy: The Power of the Delivery Experience
Plus de 80 % des avis en ligne concernent l'expérience post-achat. Pourtant, alors que l'immense majorité des livraisons se déroule sans incident, les clients satisfaits prennent rarement la parole. Résultat : les expériences négatives sont souvent surreprésentées et peuvent peser sur l'e-réputation des marques.
Comment transformer une livraison réussie en levier de satisfaction, de fidélisation et de recommandation ? Comment encourager les clients satisfaits à partager leur expérience ?
Lors de cette conférence, Nicolas Movsessian, Directeur de l'Expérience Client chez GLS France, dévoilera des exemples concrets et les bonnes pratiques pour transformer l'expérience de livraison en véritable levier de fidélisation et d'e-réputation.
L'objectif : faire de chaque livraison réussie un futur...
NicolasMovsessian
Directeur de l'Expérience ClientGLS FRANCE
Nov 30, 2026
12:40 PM1:10 PM
Salle 4
Partner conference
Successfully transform with AI and cut your IT costs in half
The Kooples has undertaken a major transformation to integrate AI into its business, strengthen its AI capabilities, and cut its IT costs in half.
Arnaud Reytan, President of The Kooples, looks back on this transformation.
ArnaudReytan
PrésidentThe Kooples
BertrandFredenucci
CEOAlphalyr
Nov 30, 2026
1:20 PM1:50 PM
Salle 3
Partner conference
How Le Temps des Cerises Converts Purchase Intent Using Conversational AI
On the Le Temps des Cerises website, a customer isn’t looking for a “700/11”: they describe what they want—high-waisted, figure-flattering jeans with a cut tailored to their body type. This shift from keywords to conversation is changing the way products are sold, and brands must adapt to it.
Through this case study, we’ll see how Doofinder’s AI assistant understands the customer’s true intent, transforms it into guided product discovery, and drives conversion. We’ll also explore what these interactions reveal: concrete insights for refining your product offerings and guiding your product decisions.
AstierVERSCHUERE
Directeur E-Commerce Les temps des cerises
EvaSan Juan
Regional Marketing ManagerDOOFINDER
Nov 30, 2026
1:20 PM1:50 PM
Salle 2
Partner conference
Reinventing Personal Shopping with AI: 24S’s Style Assistant
Find out how WPP ES and 24S have redefined the customer experience by developing a personal style assistant
FranckLISO
CTOWPP ENTERPRISE SOLUTIONS
Nov 30, 2026
3:20 PM3:50 PM
Salle 3
Partner conference
Bouygues Telecom x Younited: the secrets of a partnership, a true driver of performance and business.
From acquisition to payment and loyalty, discover how Bouygues Telecom and Younited built a technological and strategic partnership that creates value. An exclusive feedback session presented by Marc Laurier, Consumer Marketing Director at Bouygues Telecom, and Geoffroy Guigou, Co-founder and CEO of Younited.
Nov 30, 2026
3:30 PM4:15 PM
Main Stage
Conference
De la contrainte réglementaire à l'avantage compétitif : la RSE change de statut
Recommerce, sustainability, margin transformation, new revenue streams vs operational complexity
Nov 30, 2026
4:00 PM4:30 PM
Salle 1
Partner conference
Altermundi: Harnessing omnichannel retail for more responsible commerce
AntoineFritsch
Head of ProductSOCLOZ
JacquesPons
Directeur généralAltermundi
Nov 30, 2026
5:15 PM5:30 PM
Main Stage
Keynote
Keynote - Jean Richard De Latour, CEO Tom&Co
JeanRichard de Latour
Chief Executive OfficerTom&Co
Dec 1, 2026
9:20 AM9:35 AM
Main Stage
Keynote
Keynote - Mikko Kärkkäinen, CEO & Co-Founder, RELEX Solutions
MikkoKärkkäinen
Group CEO and Co-FounderRELEX Solutions
Dec 1, 2026
10:00 AM10:30 AM
Salle 7
Partner conference
Agentic commerce: what foundations are needed for a chain of trust?
Tomorrow, a customer may entrust an artificial intelligence agent with searching for, negotiating, and purchasing a product or service. For merchants, banks, and payment networks, one question is becoming essential:
How can they verify that the purchase truly reflects the customer’s intent and complies with the limits they have set?
HedeyehTaheri
Innovation Financial ServicesGroupe Atos
ChristopheBele
Atos
Dec 1, 2026
10:00 AM10:30 AM
Salle 1
Partner conference
Diversifying your business with gift cards: perspectives from Gulli and Global POS
Gift cards are no longer simply a way to fund a future purchase: they are becoming a powerful tool for brands to turn their recognition into new business opportunities.
Gulli Go’s story illustrates Gulli’s diversification strategy: from a children’s TV channel to licensed retail products and Gulli Parc indoor leisure parks, through to the launch of Gulli Go, its platform dedicated to family activities and outings.
Its gift card, the first entirely dedicated to the family market, has one clear ambition: to get children and their families out, active and enjoying new experiences together.
Discover how this multi-brand gift card creates a new revenue stream around leisure and travel activities, which technology choices made it possible to connect to a network of major brands from launch,...
FranckTirlot
Directeur Délégué Gulli GOGulli go
ThibautDABONNEVILLE
VP SalesGlobal POS
Marie-LaureTELLIEZ
Product Manager / Product OwnerGlobal POS
Dec 1, 2026
10:30 AM10:45 AM
Main Stage
Keynote
Keynote - Nadine Graf, President Europe, UK & Ireland & Emerging Markets The Estée Lauder Companies
#Colissimo: Ship from Store: From Omnichannel Promise to Operational Reality
Dec 1, 2026
1:20 PM1:50 PM
Salle 2
Partner conference
Global vision, local execution: Sephora Collection’s new merchandising workflow
How can you manage a global merchandising strategy without losing the flexibility each market requires?
With Retail VR, Sephora Collection is rethinking its workflow to effectively manage categories with very different requirements — from makeup to skincare and accessories.
A global vision is defined at the top level, then tailored across regions, countries and individual stores to reflect local market realities.
The result? More autonomous marketing and merchandising teams, empowered to create, adapt and roll out their recommendations faster.
Go behind the scenes of an international transformation that brings together global consistency, local agility and operational efficiency.
NadiaFoundou
IT SephoraSephora
IsabelleMartinez
Head of IT Sephora CollectionRetail VR
JosselinMonnot
Responsable Grands ComptesRetail VR
Dec 1, 2026
1:20 PM1:50 PM
Salle 3
Partner conference
How Fermob enhanced its B2B customer experience and boosted sales with Visiativ Commerce ?
Join Benjamin BALATIN from Fermob as he shares his experience with the deployment of the Visiativ Commerce Suite.
Discover how Fermob leveraged its PIM, B2B sales portal, and dedicated digital tools to transform its international B2B customer experience, streamlining processes from product data management to after-sales service.
A concrete customer story highlighting key use cases, business benefits, and lessons learned, designed for organizations looking to accelerate and structure their omnichannel strategy.
BenjaminBalantin
Directeur Transformation Fermob
VincentCoelho
Visiativ Software
Dec 1, 2026
1:20 PM1:50 PM
Salle 7
Partner conference
How Petit Bateau transformed product content creation with Algocat AI
Facing a complex and costly manual process, Petit Bateau reimagined its product content creation with artificial intelligence. Supported by VISEO and Algocat, the brand automated the generation of product descriptions, accelerated international product launches, and significantly reduced production costs, while ensuring consistent, high-quality content across its digital channels.
GuillaumeBondelu
Directeur produit et marketingAlgocat
Dec 1, 2026
2:40 PM3:10 PM
Salle 3
Partner conference
📊 CX: Unlock the power of your data
Data is everywhere. But how can you turn it into a real driver of performance in the retail sector?
At Tech for Retail, Zoho will share the keys to turning your data into a competitive advantage. On the agenda: how to centralise information from your various tools, make the most of your CRM, and develop an effective data strategy to better manage your sales, marketing and customer relations.
A session packed with practical advice, featuring a case study from our client Allopneus.com and real-world insights to help retailers unlock the full value of their data. See you there! 🚀
Marc Envent
Area Sales ManagerZoho
ThomasCiezar
Marketing DirectorZoho
Dec 1, 2026
2:40 PM3:10 PM
Salle 6
Partner conference
Comment repousser les limites de la technologie pour atteindre vos objectifs marketing ?
When a marketing goal exceeds existing technological capabilities, the solution isn’t to give up on it, but to surround yourself with the right experts to design a tailored solution.
Using the real-world example of a retail chain, Solusquare and Dialog Insight will demonstrate how collaboration between an ERP, an e-commerce platform, and a marketing CRM can transform customer data into true drivers of growth. From data centralization to the creation of hyper-personalized and engaging customer journeys, this conference will demonstrate how industry expertise, collaboration, and the selection of flexible technologies enable brands to achieve their marketing goals and accelerate their growth.
Translated with DeepL.com (free version)
SamuelBarbas
Dialog Insight
Dec 1, 2026
3:20 PM3:50 PM
Salle 3
Partner conference
Why general-purpose AI is no longer enough in 2026?
Artificial intelligence has become part of the daily routine of marketing teams. Yet when it comes to energizing a network of brands, taking local specificities into account, or making effective use of field data, general-purpose AI quickly shows its limits.
A new stage is already transforming local marketing. After predictive AI and generative AI, we are now seeing the emergence of intelligences capable not only of assisting teams, but also of acting, making decisions, and carrying out actions autonomously, based on the data and context specific to each brand.
During this conference, we will decode the shifts reshaping local marketing, the opportunities they create for brand networks, and the strategic questions decision-makers need to ask themselves today to stay one step...