INVITATION

invites you to Tech For Retail

THE EUROPEAN RETAIL EXHIBITION • Season #6 
November 30 - December 1, 2026 • Paris Expo, Porte de Versailles

iAdvize

Exhibitor
Reserve your free pass now!
*Offer exclusively for retailers, badge value €440 incl. vat
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iAdvize

https://www.iadvize.com
H41
iAdvize is building the future of agentic commerce with the AI Shopping Assistant trusted by e-commerce brands today and the foundation for the AI Storefront of tomorrow. More than 400 companies use iAdvize to power digital conversations that generate over $1 billion in annual online revenue. We’ve analyzed millions of interactions, managed product catalogs of every size across e-commerce verticals, and understand what drives buying decisions throughout the shopper journey. At the core of our platform is sales-first AI that captures search intent, anticipates critical buying questions, and recommends products that convert, delivering the speed and clarity modern shoppers expect. Shopper behavior is evolving. Your storefront should too.

E-COMMERCE & OMNICHANNEL
All exhibitors

Our conferences

Nov 30, 2026
3:20 PM3:50 PM
Salle 2
Partner conference

Can AI replace the search bar? Nespresso, Bultex, Merinos, and JouéClub weigh in

8 in 10 shoppers have left a website because its search failed them. That was before ChatGPT. Now shoppers ask ChatGPT and Google’s AI Mode precise questions and get precise answers. Then they land on an e-commerce site, and fewer than a third of those sites actually answer them. Marion Michalak, CRM Manager at Cofel Group (Bultex, Merinos), Céline Aniort, Head of Omnichannel Marketing & Customer Experience at Nespresso, and Macha Ribault, Digital Marketing Specialist at JouéClub, have each rolled out an AI Shopping Assistant on their e-commerce sites. They’ll share what it has changed in the online shopping journey, and where they see product discovery and on-site search heading next.
Céline Aniort
NespressoResponsable Marketing Omnicanal & Expérience client
Marion Michalak
Groupe CofelResponsable CRM
Macha Ribault
JouéClubChargée Webmarketing
NEW TECHNOLOGIES / IAE-COMMERCE & OMNICHANNEL

THE FUTURE IS NOW!


Tech For Retail, the event that defines the evolution of retail through tech.

Tech for Retail is the European trade show that is reinventing retail. It offers a comprehensive and relevant overview of digital tools and technological and eco-responsible innovations for the retail professions. From Supply Chain to Customer Loyalty, technology is imposing itself on retailers, more and more every day and at every level.
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