INVITATION

invites you to Tech For Retail

THE EUROPEAN RETAIL EXHIBITION • Season #6 
November 30 - December 1, 2026 • Paris Expo, Porte de Versailles

WAX

Exhibitor
Reserve your free pass now!
*Offer exclusively for retailers, badge value €440 incl. vat
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All exhibitors

WAX

https://www.getwax.io/
L20
As the #1 WhatsApp CRM platform in France, WAX empowers over 500 brands to leverage next-gen messaging channels to drive conversions and scale customer loyalty. A now multi-channel & intelligent solution: - WhatsApp & RCS: benefit from a 95% open rate on WhatsApp and activate RCS (the successor to SMS) for a rich, interactive experience directly within the native messaging app of any smartphone. - Conversational AI: integrate artificial intelligence to automate responses, deliver real-time personalized product recommendations, and optimize send timings. High-performance automations: - Abandoned cart recovery: recover up to 25% of lost carts. - Back-in-stock alerts: instantly notify customers the moment a product is replenished. - Post-purchase flows: re-engage customers to maximize LTV. The bottom line: WAX generates up to +15% incremental revenue with an average 20x ROI.

MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICE
All exhibitors

Our conferences

Dec 1, 2026
4:00 PM4:30 PM
Salle 7
Partner conference

Balzac Paris x WAX: Conversational Marketing at the Heart of Meaningful Customer Relationships.

As newsletters lose momentum, Balzac Paris has turned to WhatsApp to build a more direct and personalized relationship with its customers. Alice Bindler (CRM & Acquisition Manager at Balzac Paris) and Guillaume Escolier (CEO and Co-Founder of WAX) will share the behind-the-scenes of this conversational CRM strategy, covering product launch campaigns, automated welcome journeys, abandoned cart reminders, and back-in-stock alerts. The session will explore campaign performance, integration with the existing CRM ecosystem, and future opportunities in customer loyalty, artificial intelligence, and international expansion.
Guillaume Escolier
WAX
MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICE

THE FUTURE IS NOW!


Tech For Retail, the event that defines the evolution of retail through tech.

Tech for Retail is the European trade show that is reinventing retail. It offers a comprehensive and relevant overview of digital tools and technological and eco-responsible innovations for the retail professions. From Supply Chain to Customer Loyalty, technology is imposing itself on retailers, more and more every day and at every level.
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