INVITATION

invites you to Tech For Retail

THE EUROPEAN RETAIL EXHIBITION • Season #6 
November 30 - December 1, 2026 • Paris Expo, Porte de Versailles

EKIMETRICS

Exhibitor
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*Offer exclusively for retailers, badge value €440 incl. vat
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EKIMETRICS

https://www.ekimetrics.com/fr
F27
Ekimetrics transforms how organizations make critical business decisions. Through AI-powered Managed Solutions, we help companies build sustained competitive advantage. Our solutions combine the Eki.Decisions platform with embedded experts who bring 20 years of experience in marketing, commercial effectiveness, and data science, connecting decisions across business domains to drive scalable, lasting impact. To date, we have delivered and measured over $10Bn in business gains for our clients. With 500+ experts across three continents, Ekimetrics delivers measurable results through responsible and sustainable AI.

IT (COMPUTING)CRM & CUSTOMER SERVICEE-COMMERCE & OMNICHANNELMERCHANDISE & TRADEMARKETING & COMMUNICATIONNEW TECHNOLOGIES / IACSR & CIRCULAR ECONOMYSUPPLY CHAIN & LOGISTICS
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Our conferences

Dec 1, 2026
10:40 AM11:10 AM
Salle 2
Partner conference

AI, Data & Marketing: how Decathlon turns measurement into actionable decisions

5 markets, different marketing strategies, one shared challenge: making better investment decisions. How can organizations build a shared view of performance across the group while taking local market realities into account? Through Decathlon and Ekimetrics’ experience, discover how a Marketing Mix Modeling (MMM) programme deployed across five European markets enables the group to compare performance, test different investment scenarios and make informed budget allocation decisions. More than just harmonizing measurement, this approach empowers local teams to make informed decisions while sharing insights across markets to inform the group’s strategic choices.
Thomas AUDENAERT
DECATHLONDirecteur Media & Growth Marketing
Léopold DEUMIE
EKIMETRICSSenior Manager
Ruoyang FUMERY
DECATHLONPerformance Leader
NEW TECHNOLOGIES / IAMARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNEL

THE FUTURE IS NOW!


Tech For Retail, the event that defines the evolution of retail through tech.

Tech for Retail is the European trade show that is reinventing retail. It offers a comprehensive and relevant overview of digital tools and technological and eco-responsible innovations for the retail professions. From Supply Chain to Customer Loyalty, technology is imposing itself on retailers, more and more every day and at every level.
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