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THE EUROPEAN RETAIL EXHIBITION • Season #6
November 30 - December 1, 2026 • Paris Expo, Porte de Versailles
Vurto
Vurto
V32
Vurto.ai is a SaaS platform that measures a brand's visibility across generative search engines: ChatGPT, Perplexity, and Gemini.
How it works: the platform sends a set of queries representative of a brand's activity to these AI engines, then analyzes the generated responses. It detects whether the brand is cited, in what context, with what tone, and against which competitors.
Key features:
Citation tracking: for each query tested, Vurto.ai shows whether the brand appears in the AI's response, at what position, and in what way.
Competitive analysis: the platform identifies the brands mentioned in your place on the same topics.
Topic mapping: queries are organized by business themes, making it possible to see which subjects the brand is visible or absent on.
Tracking over time: measurements are repeated to observe how visibility evolves.
The underlying framework is GEO (Generative Engine Optimization), the equivalent of SEO applied to conversational engines.
Use case: a brand or reseller wants to know how AI engines talk about it, where it is absent, and where to focus its content and optimization efforts.
The european retail exhibition
30 november - 1st december 2026 • Paris Expo, Porte de Versailles
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