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THE EUROPEAN RETAIL EXHIBITION • Season #6
November 30 - December 1, 2026 • Paris Expo, Porte de Versailles
Buybox
Buybox
A07
Buybox is the reference infrastructure for leading e-commerce and retail brands looking to build, secure and scale their gift card programmes.
Today, the gift card is no longer a simple add-on product. When properly structured, it becomes a powerful lever for growth, distribution and revenue generation, capable of making a significant contribution to a brand’s annual turnover.
For more than 13 years, Buybox has helped leading brands build high-performing gift card programmes across direct-to-consumer, B2B and partner distribution channels.
Our role is clear: to help brands distribute their gift cards through the right channels, to the right audiences, while keeping full control over the essentials — financial flows, partners, performance, compliance, customer experience and brand image.
Buybox covers the full gift card value chain.
Our processing technology enables brands to issue, manage and redeem gift cards online and in-store, while integrating seamlessly with their existing technical ecosystem. Our white-label B2C and B2B platforms allow brands to sell physical and digital gift cards to both consumers and corporate customers, with tailored journeys for each use case.
But today, the main growth driver lies in distribution.
With Buybox Network, brands can connect their gift card programme to more than 140 distribution partners: employee benefit platforms, employee rewards, loyalty programmes, incentive and reward platforms, cashback partners, B2B partners and specialist networks.
The challenge is no longer just to sell gift cards.
The challenge is to build a controlled, high-performing and compliant distribution network that generates volume without adding operational complexity for internal teams.
This is where Buybox’s Payment Institution licence becomes a key differentiator. It strengthens our ability to centralise, secure and trace financial flows between brands and their distribution ecosystem, within a robust, regulated and scalable framework.
Every year, more than €500 million in sales flows through the Buybox ecosystem.
On average, after four years, our clients’ gift card programmes generate between 5% and 7% of their annual revenue.
Buybox helps brands move from an isolated gift card programme to a true commercial and financial asset: distributed at scale, secured, measurable and fully integrated into their growth strategy.
The european retail exhibition
30 november - 1st december 2026 • Paris Expo, Porte de Versailles
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