Conference Program

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Dates

Nov 28Nov 29

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4:00 PM - 4:30 PM

Ekimetrics: Data for business: optimizing impact and ROI for multiple brands and channels

How can a robust data architecture deliver digested, reliable business insights in the shortest possible time? Jessica Matheron, Data Director at Nestlé France, and Manuella Boujard, Partner at...

Jessica Matheron

10:00 AM - 10:30 AM

EKIMETRICS : Reconciling short and medium-term strategy with data science: Branding, CRM, Digital,...

How to provide a structured view of marketing performance? How can we create resilience and robustness in the face of uncertain market conditions (Covid, inflation, etc.)? How can we scale our data...

Global Consumer Activation & Media Strategy Manager