Conference Program

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Dates

Nov 26Nov 27

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11:00 AM - 11:30 AM

DOOH and the point of sale, evolution and outlook.

DOOH began to take off in 2012, when it was deployed in environments that were more or less already home to outdoor advertising (transport, malls, etc.). While the point of sale has been little or...

Emmanuel Pottier

Consultant Retail Media

2:00 PM - 2:30 PM

The evolution of DOOH media towards Instore retail media: Benefits for shoppers and significant...

Through an exclusive study, Scala and Iligo offer you an in-depth understanding of the real opportunity represented by retail media instore.

Hortense Brière

Directrice du pôle shopper

Sales Director France