Rethinking Strategic Decision with Marketing Mix Modeling: Best Practices and Emerging Trends

Name: Rethinking Strategic Decision with Marketing Mix Modeling: Best Practices and Emerging Trends
Start: 2025-11-25T11:20:00+01:00
End: 2025-11-25T11:50:00+01:00
Location: Paris Expo, Porte de Versailles - Hall 4

Nov 25, 2025 | 11:20 AM - 11:50 AM
MARKETING & COMMUNICATION E-COMMERCE & OMNICHANNEL NEW TECHNOLOGIES / IA

Description

How are brands reinventing marketing decision-making with Marketing Mix Modeling? Through feedback from L'Oréal and Picard, discover how this tool is becoming a real strategic lever: from measurement to action, from data to decision-making, in organizations of varying degrees of maturity.

Rethinking Strategic Decision with Marketing Mix Modeling: Best Practices and Emerging Trends

Nov 25, 2025 | 11:20 AM - 11:50 AMMARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELNEW TECHNOLOGIES / IA

Description

Sylvain LUCE

Manager du pôle Analyses clients & Géomarketing

Vinh-Huy VUONG

Global CDMO MMM Expert

Piotr WOZNICA

Partner

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Nov 25, 2025 | 11:20 AM - 11:50 AM
MARKETING & COMMUNICATION E-COMMERCE & OMNICHANNEL NEW TECHNOLOGIES / IA