In-store Retail Media, a strategic lever for customer experience

Description

As shopping journeys become increasingly omnichannel, the in-store experience is emerging as a key differentiator. Exploring new levers to enrich these journeys has a direct impact on customer behavior and brand image: in-store sound design is a strategic element that influences the enjoyment of the visit for three out of four regular shoppers, while also shaping brand perception, loyalty, and even triggering purchases for one in four. Combined with video, its effectiveness doubles in terms of message comprehension and recall. Scala, the international leader in content management and digital signage, together with Canal Music, a creator of in-store sound design, will present a solution that transforms every store into a complete media platform serving both emotion and performance.

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