Retail Media Beyond ROAS: Driving Brand Incrementality with a Multi-Format Approach

Nov 24, 2025 | 2:00 PM - 2:30 PM

MARKETING & COMMUNICATION

Description

According to our latest Retail Media Ripple Effect report on brand incrementality, ROAS alone is no longer enough to fully measure campaign impact. Data shows that multi-format activations generate 3.2x more revenue per user and deliver a 1.9x higher conversion rate compared to single-format campaigns. In this workshop, Criteo and Coopérative U will share their experience and strategic vision: how Coopérative U implemented a multi-format approach from the start, achieving higher relevance and stronger performance, supported by concrete case studies. The discussion will highlight best practices to move beyond ROAS, unlock incrementality, and prepare for the future of Retail Media.

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