LOCALA : Customer Experience & Cybersecurity: The New Pillars of Retail Success in 2025

Nov 25, 2025 | 10:00 AM - 10:30 AM

MARKETING & COMMUNICATION

Description

The 2025 customer is asking for the impossible: an ever-richer and more connected in-store experience, but with a guarantee of absolute security. How can you meet this dual challenge without sacrificing innovation or trust? Discover our exclusive analysis, from the "Retail Insights 2025" barometer, to navigate this new reality and get ahead of the curve. In this conference, we will present our analysis on: The "awexperience" revolution in-store. We will break down this powerful new consumer expectation: 85% of them want to have memorable and sensory experiences at the point of sale. Discover how phygital and immersive concepts are no longer gadgets, but powerful levers to turn a simple visit into an act of purchase and loyalty. Cybersecurity as the foundation of customer trust. Every innovation is a potential gateway for threats. With an average of 44 cybersecurity incidents per year for French companies, the stakes are high. Our analysis will shed light on the scale of the risks and why a robust security strategy has become the essential pillar of a successful customer relationship. Leave with a better understanding of customer expectations and security challenges to make the right decisions in 2025.

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