QR Code augmenté GS1 : la transition s’amplifie pour se préparer au retail de demain

Description

More than two years after its launch in France, the GS1 enhanced QR Code is gradually expanding, marking the transition from traditional barcodes to a new generation of product identification. More and more companies – from large corporations to SMEs – are adopting it to meet growing consumer expectations and the regulatory requirements of tomorrow's retail. Present in many sectors, from food to cosmetics, including textiles or wines & spirits, the GS1 enhanced QR Code paves the way for greater transparency and traceability. Through the testimony of Bonduelle and the Castel group, this round table will highlight the implementation steps, objectives, challenges encountered, and concrete benefits of deploying this standard. A discussion led by GS1 France to understand how brands are progressively adopting this new tool to provide clearer, more accessible, and useful product information for consumers.

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