The key role of customer reviews in optimizing product discovery in an AI-driven world.

Description

AI is changing the way consumers search for, discover, and decide to buy new products. Now, AI agents, acting as new intermediaries between consumers and brands, can make your products invisible to shoppers and significantly decrease your sales. The challenge for your brand is no longer about appearing in searches (Share of Search), but about being included in AI summaries or recommendations (Share of Summary). Customer reviews can help. Up to 90% of citations in generative AI responses come from Earned Media, which means that authentic customer reviews are the most important signal used by AI engines. Join this workshop and discover the exact steps that make AI recommendations exclusively favor your brand!

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