Riding the Wave of Change: the Journey to Personalized & AI-driven Customer Experiences

Description

Data and actionable insights drive conversion and retention through omnichannel personalisation. Over the past 10 years, MarTech has adapted to changing customer expectations and technology to provide relevant information at scale. Armed with experience analytics, powered by AI, informed about segmentation and able to leverage a large diversity of content, marketing teams have more powerful options at hand than ever, but are struggling to orchestrate this complex mix. We review how, with the help of Vaimo, a large French multi-brand fashion group plans and plays this score to deliver cross-channel personalised experiences, tracking results and marketing efforts ROI.

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