From SEO to GEO: Winning Visibility in the Era of Generative Engines

Description

GEO (Generative Engine Optimization) is emerging as the new frontier of visibility. It promises direct access to demand and personalized answers—but also shifting rules and metrics to rethink. This Keynote offers a clear, pragmatic lens to separate hype from operations and turn your SEO strengths into a GEO advantage. Live, we’ll put LLMs to the test to show, plainly, what truly differs from Google—and what it means for your brand. We’ll share a simple method to measure and improve your GEO visibility, focusing on the levers that matter. We’ll also address the limits and pitfalls of measurement and open the horizon: tomorrow, sponsored formats and an application ecosystem where search flows into action. Format: an instructional session, paced by live demos and real-world insights, so you leave with a concrete, actionable decision framework.

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