INVITATION

invites you to Tech For Retail

THE EUROPEAN RETAIL EXHIBITION • Season #6 
November 30 - December 1, 2026 • Paris Expo, Porte de Versailles

Face Up

Exhibitor
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*Offer exclusively for retailers, badge value €440 incl. vat
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Face Up

https://face-up.fr/
V27
Face Up is transforming corporate training with conversational AI. Forget click-through e-learning modules nobody remembers. Our platform lets teams practice in immersive, realistic simulations — tough conversations, sales negotiations, sensitive HR situations, crisis management — with AI counterparts that react, adapt and challenge them in real time. Every session is measurable: skills scored, progress tracked, ROI proven. Teams move from theory to practice at scale, without requiring a trainer for every session. Compliant with the French Accessibility Act (ACT) and GDPR, Face Up is built for enterprises that want to upskill their people on what really matters: soft skills, leadership posture, communication, and handling complex situations. At the intersection of generative AI, workforce transformation and evolving employee expectations, we're building the next generation of continuous learning — the kind you actually practice. Join the teams moving to next-gen training.

HUMAN RESOURCESNEW TECHNOLOGIES / IA IT (COMPUTING)CRM & CUSTOMER SERVICE
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Our conferences

Dec 1, 2026
11:20 AM11:50 AM
Salle 7
Partner conference

Confidence is built through practice.

Make the offer, take the no, hold the line with a furious customer: how retailers prepare their teams for difficult conversations They say the shop floor is the best school. When it comes to speaking up, it isn’t. After a few curt refusals or a customer who starts shouting, what people mostly learn is avoidance. They stop offering, they get defensive, or they give in. What if your teams could practice those moments before facing them for real? Offering something to a customer who didn’t ask for it, taking a no without losing your smile, enforcing a rule with a furious customer: in retail, that’s everyday life. These aren’t skills you learn in a training course. You build them through repetition. Face Up creates AI-simulated customers, in voice or video, based on what retailers already know about their own customers. Teams practice with them, risk-free, as many times as they need. In store: checkout teams practice offering the loyalty card, from the easy customer to the flat “no” on a Friday evening with the queue building up. On the phone: advisors learn to stay calm with a customer who shouts and turns abusive, and to stick to the procedure without caving in or losing their temper. In 30 minutes: - What these practice sessions reveal: faced with a no, most employees talk more, - when they should talk better. - Why a well-handled refusal counts as a success. - How to roll out this training across an entire store network or contact center. - Results from our clients and partners: a learner NPS of 100 and +60% confidence in speaking up with customers. - Live demos.
Mame Fall
Face UpCo-CEO
NEW TECHNOLOGIES / IACRM & CUSTOMER SERVICEHUMAN RESOURCES

THE FUTURE IS NOW!


Tech For Retail, the event that defines the evolution of retail through tech.

Tech for Retail is the European trade show that is reinventing retail. It offers a comprehensive and relevant overview of digital tools and technological and eco-responsible innovations for the retail professions. From Supply Chain to Customer Loyalty, technology is imposing itself on retailers, more and more every day and at every level.
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