Nov 24, 2025
12:00 PM12:30 PM
Salle 4
Partner conference
Tech For Retail 2025
Nov 24, 2025
12:00 PM12:30 PM
Salle 6
Partner conference
Transforming its model to become more competitive: the rise of e-commerce at Chomette
The acceleration of business and technological innovations and changes in our customers' habits require, more than ever, a corporate and brand strategy that puts the customer experience back at the centre and aligns creativity, marketing and commerce.
Using concrete examples, Adobe will discuss transformations that increase traffic and optimise conversion rates, while reducing operational costs to achieve sustainable growth.
Charlène Belot
Account Manager - Adobe CommerceAdobe
Régis Quintin
Head of Adobe Commerce for EMEAAdobe
Michel Kurtzemann
Directeur EcommerceChomette
Nov 24, 2025
12:20 PM12:40 PM
Main Stage
Keynote
Generative AI: From Customer Experience to Operational Excellence, the Retail Revolution is Here, Are You Ready?
Keynote Thomas Métivier - CEO, Cdiscount
Thomas Métivier
PDGCdiscount
Nov 24, 2025
12:40 PM1:10 PM
Salle 7
🚀 Customer Data Platform: discover the secret of successful retail marketers.
Today, the most successful brands all have one thing in common: perfect control over their customer data.
But between data silos and pressure to be profitable, how can you turn chaos into opportunity?
In this super-practical workshop, discover how Datacook, the first AI-native Customer Data Platform for marketers, allows you to:
✅ Unify all your customer data (even if it's scattered everywhere)
✅ Create hyper-accurate segments in just a few clicks (and without developers!)
✅ Activate ultra-personalized campaigns that really convert
✅ Measure impact in real time to adjust and scale your actions
💡🏆 Real-world examples, live demonstrations, and actionable strategies: leave with quick wins you can apply tomorrow!
🔥 Exclusive bonus: at the end of the meeting, leave with a catalog of...
Elodie Vaillant
CEODatacook
Alexandre DELAGUILLAUMIE
Marketing Project ManagerDatacook
Nov 24, 2025
12:40 PM1:10 PM
Salle 2
Partner conference
A new chapter for Mon Lit Cabane with PrestaShop: performance and cost control
Discover how Mon Lit Cabane leverages PrestaShop Enterprise, the new scalable e-commerce platform designed to support online stores at every stage of their long-term growth. A solution that offers complete visibility and control over performance, costs, and data.
Marie Pontoizeau Noël
Chef de ProjetMon Lit Cabane
Angelo Aouad
Country Manager FrancePrestaShop
Nov 24, 2025
12:40 PM1:10 PM
Salle 4
Partner conference
eFlagship in Luxury: Extending the brand experience in the digital world
Sophie Diverchy
Senior Manager Retail & LuxuryAccenture Song
Marc JOIN-LAMBERT
CIOCHAUMET
Raphael Mingam
Global CMOCHAUMET
Capucine Delval
Global Account DirectorShopify
Nov 24, 2025
12:40 PM1:10 PM
Salle 1
Partner conference
From Complex Search to Increased Conversion: The Corolle Customer Journey
Madeleine Cabot
Regional Marketing ManagerDOOFINDER
Claire BOBET
Chef de projets e-commerce et marketing digitalCOROLLE
Nov 24, 2025
12:40 PM1:10 PM
Salle 3
Partner conference
From Strategic Decision to Daily Performance. How Bellerose & Delsey transform their commerce with Shopify
Discover two intersecting Shopify journeys: Priscille Arnaud (Bellerose) who led a complete platform overhaul to unlock growth, and Guillaume Ait Akkouche (Delsey) sharing insights 4 years after migrating from Salesforce. A peer conversation about what Shopify really changes day-to-day: innovation velocity, business focus, and omnichannel challenges.
Guillaume Ait Akkouche
Head of e-commerceDelsey
PRISCILLE ARNAUD
Digital ConsultanteBellerose
Marion Escaffre
Manager, CommercialShopify
Nov 24, 2025
12:40 PM1:20 PM
Main Stage
Conference
Intelligent back-office: How AI transforms the customer experience through Black Friday
Daniel Gerdes
SVP, Global Head of SAP Mission Control Center & Mission Critical SupportSAP
Frank Rosenthal
Expert en stratégies du commerce
Manoj Gupta
Global Head of SupportSAP Commerce
Nov 24, 2025
12:40 PM1:10 PM
Salle 6
Partner conference
Loyalty across brands & borders: How Boardriders built incentives that stick
In this fireside chat, we dig into how Boardriders - the global action
sports and lifestyle company behind Quiksilver, Roxy, Billabong, DC
Shoes, and more are transforming their loyalty strategy using
Talon.One’s incentive and loyalty platform.
You’ll hear how they tackled complex challenges from integrating
loyalty across multiple brands and markets to personalizing rewards
in real time and discover key lessons for any company aspiring to
scale loyalty in omnichannel, multi-brand environments.
Sofiane Gharrad
Regional Lead South EuropeTalon.One
Idriss Ranarison
Idriss Ranarison, Global IT CRMBoardriders
Nov 24, 2025
12:40 PM1:10 PM
Salle 5
Partner conference
Reinventing retail through supply : how ERAM is powering its operations with AKOLADE®
Faced with today’s market challenges, the ERAM Group has rethought its entire retail operations around a single supply-driven ERP : AKOLADE®. Discover how this transformation now enables them to support growth, harmonize business processes, and strengthen the operational efficiency of their teams.
Frédéric Salaün
Directeur des Opérations du Pôle Centre-VilleGroupe ERAM
Denis Grellier
Responsable Produit AkoladeSEI Groupe LKS
Nov 24, 2025
1:20 PM2:00 PM
Main Stage
Conference
Generative AI and Agents: the next revolution in commerce?
Emmanuel Grenier
Directeur exécutif E-commerce, Data et Transformation DigitaleCarrefour
Edouard De Mézerac
CEO GroupeArtefact
Pascal Clouzard
Co-founderTech for Retail
Nov 24, 2025
1:20 PM1:50 PM
Salle 6
Partner conference
How AI and Agents are transforming content operations for retail brands
Join this conference to explore how AI and Agentic AI are reshaping content operations for direct-to-consumer and eCommerce brands. From creation to delivery, AI is enabling marketing teams to deliver exceptional content experiences at scale. We'll unpack real-world examples of how leading brands are using AI to optimize workflows, boost content performance, and ultimately drive measurable ROI. After this session, you will know what’s working for leading retail brands in the age of AI-powered digital asset management.
Cliff Crosbie
VP AI ConsultancyBynder
Nov 24, 2025
1:20 PM1:50 PM
Salle 4
Partner conference
How Intermarché Accelerated the Rollout of Its Store Concept Thanks to an Immersive Virtual Showroom
Discover how Intermarché developed an intuitive and high-performing platform for its members, dedicated to ordering signage, in order to optimize store performance per square meter.
Josselin Monnot
Key Account ManagerRetail VR
Loïc LE DU
Responsable Concept - Direction de l'Offre et des EnseignesIntermarché
Nov 24, 2025
1:20 PM1:50 PM
Salle 7
Partner conference
How Tesco Clubcard Uses Data & AI to Power Personalisation
Hear how Tesco uses customer data and AI to deliver personalised experiences at scale. In conversation with Eagle Eye, Liz Masters will share the story of Tesco Clubcard and how challenges and targeted offers are helping to drive customer loyalty and engagement.
Liz Masters
Head of Personalisation StrategyTesco
Cedric Chereau
VP EMEA & MD EagleAIEagle Eye
Nov 24, 2025
1:20 PM1:50 PM
Salle 3
Partner conference
In-store Retail Media, a strategic lever for customer experience
As shopping journeys become increasingly omnichannel, the in-store experience is emerging as a key differentiator. Exploring new levers to enrich these journeys has a direct impact on customer behavior and brand image: in-store sound design is a strategic element that influences the enjoyment of the visit for three out of four regular shoppers, while also shaping brand perception, loyalty, and even triggering purchases for one in four. Combined with video, its effectiveness doubles in terms of message comprehension and recall.
Scala, the international leader in content management and digital signage, together with Canal Music, a creator of in-store sound design, will present a solution that transforms every store into a complete media platform serving both emotion and performance.
Ikram Mniai
Sales Director France & AfricaScala
Aurélie MUSSEAU
Directrice Canal MusicScala CMD
Nov 24, 2025
1:20 PM1:50 PM
Salle 1
Partner conference
RCS: Embrace the future of mobile marketing
Rich Communication Services (RCS) is redefining mobile messaging. It empowers brands to deliver rich, engaging, and personalized experiences, all without requiring an app.
As traditional SMS reaches its limits, brands that embrace RCS will cut through the digital noise and grab shoppers’ attention with messaging that feels tailored, immediate, and interactive.
In this session, you’ll learn:
- How RCS upgrades the messaging experience
- The real-world benefits for customer engagement and brand loyalty
- Standout use cases from innovative brands
- How to integrate RCS into a high-performing cross-channel strategy
Discover how RCS can help you create mobile customer experiences that are helpful, relevant, and secure.
Sylvain THOMÉRÉ
Solutions ConsultantMarigold
Nov 24, 2025
1:20 PM1:50 PM
Salle 2
Partner conference
Riding the Wave of Change: the Journey to Personalized & AI-driven Customer Experiences
Data and actionable insights drive conversion and retention through omnichannel personalisation. Over the past 10 years, MarTech has adapted to changing customer expectations and technology to provide relevant information at scale.
Armed with experience analytics, powered by AI, informed about segmentation and able to leverage a large diversity of content, marketing teams have more powerful options at hand than ever, but are struggling to orchestrate this complex mix.
We review how, with the help of Vaimo, a large French multi-brand fashion group plans and plays this score to deliver cross-channel personalised experiences, tracking results and marketing efforts ROI.
Éric Bricier
FounderEric Bricier Conseil
Steven Volders
Global Director GTM - Customer Data, Insights & ActivationVaimo
Nov 24, 2025
1:20 PM1:50 PM
Salle 5
Partner conference
The Agentic Advantage: Turning Consumer Signals into Strategic Growth
Every click, search, and interaction emits a signal - and the retailers who can act on those signals will define the next era of growth. This session explores how agentic AI turns real-time consumer intent into strategic action, transforming intelligence into measurable business performance. Discover how leading brands use advanced AI search and recommendation systems to anticipate demand, adapt instantly, and deliver customer experiences that drive lasting competitive advantage.
David Barth
Senior Director, Global ISV PartnershipsAlgolia
Nov 24, 2025
2:00 PM2:30 PM
Salle 4
Agentic commerce: 10 figures that will shake up the roadmap for e-commerce managers
Dans un contexte où l’IA fait beaucoup parler, cette session se concentre sur le concret : 10 chiffres clés issus de cas clients et d’études récentes pour montrer comment le commerce agentique transforme déjà la performance e-commerce.
Pour chaque chiffre, on décrypte pour vous : pourquoi il compte, ce qu’il annonce pour le futur, et une action concrète à lancer dès demain.
L’objectif : aider les équipes à prioriser les chantiers qui auront le plus d’impact, avec des données solides à l’appui pour embarquer la direction.
Vous repartirez avec :
- 10 chiffres clés pour cadrer les discussions internes sur le commerce agentique.
- Une grille de lecture pour prioriser les chantiers IA / agents en fonction de l’impact.
- Des idées d’actions concrètes à lancer demain sans tout...
Yves Le Grouyer
Chief Marketing OfficeriAdvize
Nov 24, 2025
2:00 PM2:30 PM
Salle 1
Partner conference
Boost your CRM and Loyalty strategy beyond the transactional - The Lacoste success story
With an exclusive testimonial from Lacoste
What if your customers became your best ambassadors?
Discover how Lacoste activated its community online and in-store thanks to an innovative CRM strategy.
Explore the multiplied opportunities when you connect CRM and social media.
On the agenda:
> Take your loyalty program beyond the transactional
> Strengthen your visibility and brand preference
> Transform your loyal customers into micro-influencers
> Enrich your customer data with unique insights
Minke BERGEN
Global Client & Data Marketing DirectorLacoste
Séraphie De Tracy
Loyalty Product LeadBrevo
David Benaïnous
Sales DirectorBrevo
Nov 24, 2025
2:00 PM2:30 PM
Salle 3
Partner conference
Buy Now, Pay Later in the CCD2 era: what will change in 2026 for merchants and their customers?
The revised Consumer Credit Directive (CCD2) clarifies the framework for Buy Now, Pay Later (BNPL) by aligning it with consumer credit rules and strengthening transparency and consumer protection. This panel will cover the directive’s scope and implementation timeline, and outline the concrete changes merchants and their customers can expect.
Joseph Lunet
Deputy General SecretaryAlma
Charles Gendre
Adjoint au chef de bureau - Services bancaires et moyens de paiementDirection Générale du Trésor
Nov 24, 2025
2:00 PM2:30 PM
Salle 7
Partner conference
How can you turn the delivery experience into a boost for your e-reputation?
From smooth, ultra-flexible and personalised delivery to positive reviews: discover how a successful delivery experience can boost your e-reputation and build customer loyalty.
Nicolas Movsessian
Director of Customer ExperienceGLS FRANCE
Nov 24, 2025
2:00 PM2:30 PM
Salle 6
Partner conference
Retail Media Beyond ROAS: Driving Brand Incrementality with a Multi-Format Approach
According to our latest Retail Media Ripple Effect report on brand incrementality, ROAS alone is no longer enough to fully measure campaign impact. Data shows that multi-format activations generate 3.2x more revenue per user and deliver a 1.9x higher conversion rate compared to single-format campaigns.
In this workshop, Criteo and Coopérative U will share their experience and strategic vision: how Coopérative U implemented a multi-format approach from the start, achieving higher relevance and stronger performance, supported by concrete case studies.
The discussion will highlight best practices to move beyond ROAS, unlock incrementality, and prepare for the future of Retail Media.
Karine Vierucci-Chometon
Directeur Marketing, Communication & DigitalCoopérative U
Benoît Radenne
Senior Director, Regional Sales Enablement EMEACriteo
Nov 24, 2025
2:00 PM2:20 PM
Main Stage
Keynote
The KIKO Glow-Up: Transforming Beauty from the Inside Out
Simone Dominici Président Directeur Général Kiko Milano
Simone Dominici
Président Directeur GénéralKiko Milano
Nov 24, 2025
2:00 PM2:30 PM
Salle 5
Partner conference
Unified Journey: when brick-and-mortar powers digital excellence
In a world where customer experience and delivery speed have become essential, Monceau Fleurs, a leading franchise network specialized in floral art, and Uber Direct will share their experience. From in-store preparation to doorstep delivery, discover how activating the local retail network can drive digital growth, boost customer satisfaction, and unlock new marketing opportunities. Backed by key figures, store testimonials, and market insights, this session will show how a heritage brand has enhanced its customer journey and advanced its digital ambitions through on-demand delivery.
Nicolas Dubois
Directeur Marketing & Opérations transversesMonceau Fleurs
Marion Hatt
General ManagerUber Direct
Nov 24, 2025
2:00 PM2:30 PM
Salle 2
Partner conference
VISEO
Spécialiste français de l’outillage électroportatif professionnels, Racetools - marque du groupement Les Mousquetaires - fait du digital un moteur de croissance pour les magasins. Son site e-commerce B2B pro devient le socle d’une stratégie omnicanale performante, au service de la fidélisation des professionnels et du trafic en magasin.
Marie-flora joseph JOSEPH IBO
DSI RACETOOLS.FRSTIME
Florian Carrere
Lead CX Digital Consulting & Shopify I VISEO FranceVISEO
Sofia AMARY
Offering Manager ShopifyVISEO
Nov 24, 2025
2:20 PM3:00 PM
Main Stage
Conference
Augmented and connected store: the store regains its central role
Tash Whitmey
Managing DirectorTesco Retail Media
Thierry Gadou
Chairman & CEOVusionGroup
Laurent Thoumine
Retail EMEA Senior Managing DirectorAccenture
Mark Ibbotson
Founder Ibbotson Consulting, Ex Walmart EVP Central Operations and Real Estate, EX Asda COO
Nov 24, 2025
2:40 PM3:10 PM
Salle 7
Adeo: a large-scale RISE with SAP and data-driven project
Discover how Adeo (Leroy Merlin, Bricoman…) migrated its SAP S/4HANA ERP to the Cloud with delaware to support its growth: accelerating store rollouts, ensuring data reliability and gaining agility. This major project started with building a solid group core model, now deployed across its stores in Europe. Explore this concrete case study of an international retail project addressing key retailer challenges: cloud, data, performance and scalability.
Christophe Glowiak
Digital Domain LeaderADEO
Louis Wiart
Expert Retail & Directeur de projetDELAWARE
Nov 24, 2025
2:40 PM3:10 PM
Salle 3
Partner conference
Pop-up shops and other temporary stores — why are they such a hit?
Pop-up stores are shaking up the retail world! Experiential, agile, and highly creative, they offer brands a unique opportunity to reinvent themselves, test new concepts, and build stronger connections with their customers.
During this roundtable, discover why this model is so successful, what advantages it brings to retailers, and the key factors behind a successful launch—from strategy to the choice of the right partners. An inspiring session for anyone looking to understand and make the most of the pop-up phenomenon.
Thomas Guimont
Responsable des partenariatsLUNDI MATIN
Baptiste Corseaux
Chargé de marketing seniorLUNDI MATIN
Guillaume Frugier
PrésidentXPERIENCE
The european retail exhibition
24-25 november 2025 • Paris Expo, Porte de Versailles
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