Secrets of scale-ups and unicorns: what they understood before anyone else
PhilippeCorrot
Co-founder & CEOMirakl
GabrielHubert
CEO and co-founderDust
EliotAndres
Co-founder & CTOPhotoroom
PascalClouzard
Co-founderTech for Retail
Nov 24, 2025
5:20 PM5:50 PM
Salle 5
Partner conference
Best-of digital fails that annoy your customers (and how to avoid them)
Your digital journeys are optimized, your campaigns well tuned, and everything seems under control… yet without realizing it, you could still be losing customers to small glitches you don’t see but they definitely do.
In this talk, Alexandre Grais (CPTO & Co-Founder, kapptivate) will unpack the most common digital fails in retail and share practical ways to prevent them. With AI and proactive monitoring, learn how to catch these issues before your customers do and deliver a seamless experience without nasty surprises.
A must-see if you’d rather not hear about a bug affecting your customers on Twitter!
AlexandreGrais
CPTO & Founderkapptivate
Nov 24, 2025
5:20 PM5:50 PM
Salle 3
Partner conference
Cdiscount’s video strategy: bridging branding and performance to shape the future of retail media.
Cdiscount trusted Dailymotion Pro for the launch of its new advertising offering, making video the foundation of a more dynamic shopping journey. This strengthened brand visibility from the very first product search, thereby enhancing the user experience, improving ad performance, and driving sales on its platform.
JoannaLesiourd
Product ManagerCdiscount
David Rozencwajg
Director, Supply & Enterprise Dailymotion Pro
Nov 24, 2025
5:20 PM5:50 PM
Salle 7
Partner conference
Edge computing: How to modernize your stores ?
In a world where the customer experience now unfolds in real-time, retail outlets must evolve to become smarter, more connected, and more autonomous. Edge Computing is emerging as a major driver of this transformation.
Come and discover how Scale Computing, Lenovo, and Novahé simply address these new challenges.
Nathalie Monnaux
Scale Computing
ChristopheLamamy
Directeur Clients Solutions FactoryNovahé
Nov 24, 2025
5:20 PM5:50 PM
Salle 2
Partner conference
How do gift vouchers change consumer behavior?
Beyond the act of giving, gift cards and vouchers have become a key driver of modern consumer behavior. They support the digitalization of commerce by integrating into digital wallets, loyalty programs, and mobile apps. They also meet a growing demand for simplicity and immediacy: consumers can buy, give, and use them without constraints or delays. Finally, gift cards align with new societal expectations: they promote mindful consumption (recipients buy only what they need), support local businesses, and help companies foster employee recognition and motivation. As such, they are no longer just a payment method, but a catalyst for transforming purchasing habits and the relationship between brands and consumers.
RenaudSassi
EX Directeur Général SALVASALVA
Paul Van der Schueren
PrésidentOGLOBA
GillesNectoux
CEO at Plebicom eBuyClubPlebicom
PascalNouvellon
CEO | Directeur Général IllicadoIllicado
Nov 24, 2025
5:20 PM5:50 PM
Salle 6
Partner conference
How Westfield is transforming its ecosystem into attractive living spaces for brands, centers, and consumers through digital technology, AI, and retail media.
Working with the world's leading retailers means you need to offer first-class services to the brands and people who visit your shopping centers. To maintain this leadership position, discover how Westfield has transformed its marketing activities through the use of AI, data, retail media, and digital technology.
BenoitCappiello
Asociate DirectorRazorfish
LesleyDolan
Head of Data & AI projectsUNIBAIL RODAMCO WESTFIELD
Nov 24, 2025
5:20 PM5:50 PM
Salle 4
Partner conference
New ways of engaging with your customers to boost sales and loyalty
In an ever-changing retail landscape, how can brands stand out and deliver an exceptional customer experience?
Join us for an exclusive partner conference. This is your opportunity to explore innovative strategies in marketing, e-commerce, and omnichannel retailing.
Discover how Oracle Retail's AI-powered solutions, illustrated with real-world examples, can optimize customer engagement, personalize shopping experiences, and create perfect synergy between physical and digital channels. This is a unique opportunity to gain practical insights to transform your retail approach and boost your performance.
Guillaume Jonglez
Retail AdvisorOracle Retail
SylvainBouches
Head of Marketing France, Spain & PortugalLego
Nov 24, 2025
5:20 PM5:50 PM
Salle 1
Partner conference
What if retail could move twice as fast? Chronodrive’s path to omnichannel and the future of agentic experiences
For Chronodrive, moving faster wasn’t just a goal - it became a reality. In just three months, the retailer unified in-store, web, and mobile content into one agile system, cutting campaign launch times in half and empowering teams to collaborate effortlessly. Join Céline Nabais (Chronodrive) and Guiomar Andrade (Contentstack) as they explore how this transformation unlocked agility, creativity, and seamless customer experiences. And imagine — what if retail could move 10× as fast, with intelligent digital agents that automate workflows, orchestrate experiences, and optimize every channel in real time?
GuiomarAndrade
Enterprise SalesContentstack
CélineNabais
BPO Client - Gamme - Anim Co, Direction ITChronodrive
Nov 25, 2025
9:30 AM9:50 AM
Main Stage
Keynote
Artificial intelligence, real proximity
Keynote Philippe Palazzi - CEO Groupe Casino et Président de Monoprix et Naturalia
PhilippePalazzi
Directeur Général du Groupe Casino et Président de Monoprix et NaturaliaGroupe Casino
Nov 25, 2025
9:50 AM10:30 AM
Main Stage
Conference
AI in the supply chain: the silent revolution
AdilBouhdadi
Co-founder & CEOAutone
VincentGufflet
Directeur Services et OpérationsFnac Darty
Jean-LucRognon
Rédacteur en chefSupply Chain Magazine
Jean-ChristopheMachet
CEOFM Logistic
Nov 25, 2025
10:00 AM10:30 AM
Salle 5
Partner conference
Automate, Anticipate, Personalize: AI Integrated in Odoo for Retail
What if AI became your best ally to save time and build stronger customer loyalty?
With Odoo, retailers take their business to the next level: automated invoice processing, smarter CRM, effortless website creation, and AI-powered customer support.
A new way to manage retail, smoother, more human, and more efficient.
EmilioCarcela Gonzalez
Direct outbound salesOdoo
Nov 25, 2025
10:00 AM10:30 AM
Salle 1
Partner conference
From email marketing to conversational marketing: Pixmania's 360° evolution
In a highly competitive e-commerce environment, Pixmania has evolved its digital marketing from a fragmented approach to a coordinated and personalized strategy across all touchpoints. Discover how the brand has built a model centered on omnichannel customer engagement (email, SMS, web push, WhatsApp, etc.) using Insider to boost conversion, reduce cart abandonment, and develop upsells.
OlivierBreton
Directeur Général AdjointPixmania
Nov 25, 2025
10:00 AM10:30 AM
Salle 6
Partner conference
How to optimize unsold inventory management across a retail brand?
Discover the insights of Jérémy Kopernik, CFO of Coop Atlantique.
SimonBALDEYROU
Directeur GénéralPhenix
JeremyKopernik
Directeur FinancierCoop Atlantique
Nov 25, 2025
10:00 AM10:30 AM
Salle 4
Partner conference
LOCALA : Customer Experience & Cybersecurity: The New Pillars of Retail Success in 2025
The 2025 customer is asking for the impossible: an ever-richer and more connected in-store experience, but with a guarantee of absolute security. How can you meet this dual challenge without sacrificing innovation or trust?
Discover our exclusive analysis, from the "Retail Insights 2025" barometer, to navigate this new reality and get ahead of the curve.
In this conference, we will present our analysis on:
The "awexperience" revolution in-store.
We will break down this powerful new consumer expectation:
85% of them want to have memorable and sensory experiences at the point of sale. Discover how phygital and immersive concepts are no longer gadgets, but powerful levers to turn a simple visit into an act of purchase and loyalty.
Cybersecurity as the foundation of customer...
Augustinde Nanteuil
Responsable marketing europeLocala
Sandrine Préfaut
DG EuropeLocala
Nov 25, 2025
10:00 AM10:30 AM
Salle 7
Partner conference
Payment resilience: how reliability drives growth - round table.
AudeVicaire
CPOMarket Pay
LaamartiSara
Head of Payment and Fraud PreventionFnac Darty
Frédéric Loos
Operating PartnerCipango
Nov 25, 2025
10:00 AM10:30 AM
Salle 2
Partner conference
Predicting purchases to improve customer loyalty: what if the future of customer relations lay in anticipation?
What if you could know what your customers want... before they even say it?
This is the new challenge facing retailers: anticipating expectations and catching intentions before they even take shape. It's no longer just a question of reaction, but rather of anticipation, spotting the subtle signs of waning interest, sensing an opportunity for upselling...
Thanks to artificial intelligence and data, transform raw data into clear action scenarios !
Discover the Power BI and LS Central duo, to transform this massive amount of data into smart and hyper-personalized decisions, both online and in-store.
An innovative digital approach to streamline the customer journey, reduce shrinkage, and save time and resources in theft management.
📧 info@assets-protection.ch
🌐 www.assets-protection.ch
Stand: A31
Nov 25, 2025
10:30 AM10:50 AM
Main Stage
Keynote
Driving Growth Through Technology: How Falabella Transformed Retail Across Latin America
Keynote Ariel Schabas - CTO Digital Commerce & CIO, Falabella.
Falabella is Latin America’s leading retail and financial services groups, operating across multiple countries with businesses spanning department stores, fashion, home improvement, supermarkets, e-commerce, and banking
ArielSchabas
CTO Digital Commerce & CIOFalabella Retail
FrançoisSorel
Rédacteur en chefBFM Business
Nov 25, 2025
10:30 AM11:30 AM
Place des Innovations
Pitch competition & collaborations - Marketing & communication
co-organized with Retail Tech
Nov 25, 2025
10:40 AM11:10 AM
Salle 4
Partner conference
5 ways to manage your teams using customer feedback analysis
What if the Voice of the Customer finally became an ally for field management?
Many brands collect reviews, verbatim comments, and surveys, but too rarely do they translate this information into simple, motivating, and effective management practices. However, the most successful brands use the Voice of the Customer to give meaning, prioritize actions, and develop the skills of their teams on a daily basis.
👉 In this 30-minute session, discover five simple and immediately actionable levers to turn Voice of the Customer analysis into a real management tool:
Better engage teams around customer satisfaction
Reduce time spent on dashboards
Prioritize the irritants that really matter
Develop autonomy and accountability in the field
Celebrate what works (and replicate best...
Bertrand CHRISTOPHE
Directeur commercialSATISFACTORY
Nov 25, 2025
10:40 AM11:10 AM
Salle 7
Data & AI to Boost Your Store Performance
Discover how AI and the power of SAP solutions turn your data into actionable insights to manage your stores. With AI and the SAP Business Data Cloud platform, gain real-time analytics: performance by product category, store-to-store comparisons, national trends by period... A hands-on workshop to experience an AI agent capable of generating instant reports and optimizing your decisions.
XavierArnaudin
Responsable des offres RetailDELAWARE
Marc-AntoineBerthet
Lead Domaine InnovationSAP - DELAWARE
Nov 25, 2025
10:40 AM11:10 AM
Salle 2
Partner conference
From IT Overhaul to Value Creation: The Successful Bet of BZB Teams with Maxxing
Don’t miss this session revealing how BZB is turning its IT overhaul into a true engine for value creation. Dive into an inspiring journey of agile IT strategy, a reimagined loyalty program, and a next-generation customer experience powered by data and gamification. A must-attend session to discover how technology and business alignment can deliver real impact.
DaniSoubra
Directeur CommercialMaxxing
RomainCaroen
Responsable IT BZB
EmilieDesrues
Ebusiness & CRM LeaderBZB
Nov 25, 2025
10:40 AM11:10 AM
Salle 6
Partner conference
From mass retail to marketplaces (Amazon, La Redoute, etc.): How does Eminence optimise its time-to-market with the MaPS System PIM?
From French-made underwear to international retail giants, Eminence faced a major challenge: distributing its product data quickly and efficiently across multiple channels (supermarkets, eCommerce, marketplaces, distributors, B2C).
With a rich catalogue available in 11 languages, data coming from multiple systems (ERP, PLM, manual inputs), and formats required by more than 15 partners, product data management had become a real obstacle to growth and international expansion.
Through this customer success story, discover how Eminence:
centralised its product data in a unified PIM,
automated exports to key partners (Amazon, La Redoute, Vente Privée, Showroom Privé, etc.),
gained agility with governance adapted to nearly 50 users,
and reduced its time-to-market while strengthening data...
VincentDescreux
IT Project ManagerEminence
KévinCorte
CCOMaPS System
Nov 25, 2025
10:40 AM11:10 AM
Salle 3
Partner conference
Optimizing the gift card experience with the wallet: the cross-vision of Nature & Découvertes & Global POS
The gift card is evolving: from plastic to smartphone, it is now integrated into the heart of the customer journey and is becoming a powerful lever for engagement and loyalty.
With insights from Nature & Découvertes, discover the concrete benefits of wallet integration, market trends, and the prospects offered by this 100% mobile experience.
A cross-vision to demonstrate how the wallet transforms customer relationships: making them more practical, more engaging, and more sustainable.
Marie-LaureTELLIEZ
Cheffe ProduitGlobal POS
AntoineSCHOOR
Responsable des marchés professionnels et de la carte CadeauNature & Découvertes
Nov 25, 2025
10:40 AM11:10 AM
Salle 5
Partner conference
Truffaut & Dealt : Home Services, New Growth Drivers for Retail and E-Commerce
Retail is entering a new era : customers no longer just buy a product, they expect a complete solution that makes their lives easier. Delivery, installation, maintenance, repairs… home services are becoming a major lever for growth, loyalty, and differentiation for retailers.
In this exclusive session, Truffaut, an iconic French retailer, will share its experience with Dealt, the SaaS platform that enables retailers to structure and manage their home service offerings in white label, both in-store and online.
You will discover :
- How to turn services once seen as a cost into a profitable strategic asset.
- The concrete results achieved by Truffaut: customer adoption, satisfaction, and additional revenue.
- What’s next: embedded insurance, service-driven loyalty programs,...
MickaelBraconnier
CEO & Co-FounderDealt
PascalLaforge
Leader Expérience ClientsTruffaut
Nov 25, 2025
10:40 AM11:10 AM
Salle 1
VusionLive: The Smart Interface for Connected Retail
Nov 25, 2025
10:50 AM11:30 AM
Main Stage
Conference
Flying through turbulence: how agility becomes a strategic superpower.
Facing volatile customers and unprecedented technological pressure, uncertainty is the new norm. The real challenge: mastering this turbulence. The sociology of the evolving consumer will be deciphered to identify the growth levers that work today. The objective: to provide inspiration for aligning operational performance with the necessary fundamental transformation, illuminated by testimonials from key brands.
ClaireSixdeniers
Directrice Marketing, Digital et Experience ClientsCarrefour Services
ThinaCadierno
Directrice GénéraleGroupe RETIF
VincentDoumerc
Directeur GénéralFRANPRIX
SydneyPalti
CEOAltavia
ValériePiotte
Directrice Générale d'Altavia.OpenlabAltavia
NathanStern
Directeur des ÉtudesAltavia
Nov 25, 2025
11:20 AM11:50 AM
Salle 6
Partner conference
AI & Local Marketing: How Retail Networks Are Already Gaining Performance
You hear about AI everywhere, but it's no longer a futuristic promise. It's already transforming marketing for retail networks. In this conference, discover how brands are leveraging artificial intelligence to manage their e-reputation, boost their campaigns, and strengthen local engagement. Concrete feedback with indicators will demonstrate the effectiveness of AI in enhancing point-of-sale performance.
ManiaGinisty-Gold
Responsable CRM & DataOrpi
ArthurBaribeaud
Lead Data & AIDIGITALEO
JocelynDenis
FondateurDIGITALEO
Nov 25, 2025
11:20 AM11:50 AM
Salle 3
Partner conference
ba&sh: Premium experience & cost optimisation – the dual promise of intelligent omnichannel
How can you elevate the customer experience while keeping — or even optimising — costs under control?
An apparent paradox… until omnichannel becomes the catalyst.
In this session, featuring insights from Morgane Segalard,
Digital and Omnichannel Project Manager at ba&sh, you will discover how the brand has transformed omnichannel into a strategic lever to enhance the customer experience, introduce premium services, and maintain full control over operational costs.
You will learn about the various strategies implemented within an integrated omnichannel approach: ship-from-store, store engagement, new returns policies, endless aisle, premium services, and much more.
A concrete and inspiring case study demonstrating how ba&sh manages to combine emotional impact, operational efficiency,...