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Tech For Retail 2025

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Nov 25, 2025
11:20 AM11:50 AM
Salle 7
Partner conference

Floa & Lyra, a vision for European omnichannel payments

Floa and Lyra explain how innovative payment methods, including BNPL, have become a real growth driver across Europe, integrating across all channels and adapting to the international challenges facing the retail sector.
Franck AMA KOFFI
Sales ManagerLyra
Imad ABOULFOUNOUN
Sales DirectorFLOA

Lyra

FLOA

E-COMMERCE & OMNICHANNELPAYMENT METHODS
Nov 25, 2025
11:20 AM11:50 AM
Salle 5
Partner conference

How AI-enriched customer audio replaces traditional surveys: capturing emotion, detecting pain points, and taking action.

What if you no longer needed surveys to listen to your customers? During this interactive conference, Feedier and Ekoo will show you live how customer audio, combined with AI, allows you to capture real emotion, automatically identify pain points, and generate concrete action plans. This is a new approach to customer listening that is frictionless, richer, and more operational.
François Forest
CEOFeedier Technologies
johann desjardins
EKOO

Feedier Technologies

E-COMMERCE & OMNICHANNELNEW TECHNOLOGIES / IA
Nov 25, 2025
11:20 AM11:50 AM
Salle 4

Modernization of ancillary payments for a national airline through a mobile solution enhancing service and revenue

With an intuitive mobile solution, ground agents can streamline check-in and boarding while offering last-minute upsells such as seats, meals, and baggage. Inspired by retail principles, this approach transforms every passenger interaction into a driver of both service quality and profitability.
Gary Kenny
Head of Aviation SolutionsSYNECHRON

SYNECHRON

CRM & CUSTOMER SERVICE IT (COMPUTING)NEW TECHNOLOGIES / IA
Nov 25, 2025
11:20 AM11:50 AM
Salle 1
Partner conference

Payments as a driver for excellence: the Lacoste x Adyen experience

During this session, Lacoste will share the benefits of a unified payments approach with Adyen. From technological performance to improved customer experience, discover how the brand is turning its ambitions into results through innovation and collaboration.
Yohan Ouaziz
Head of Omnichannel Payment & FraudLacoste
Arnaud Chevalier
Head of Account ManagementAdyen

Adyen

FINANCIAL SYSTEMSE-COMMERCE & OMNICHANNELPAYMENT METHODS
Nov 25, 2025
11:20 AM11:50 AM
Salle 2
Partner conference

Rethinking Strategic Decision with Marketing Mix Modeling: Best Practices and Emerging Trends

How are brands reinventing marketing decision-making with Marketing Mix Modeling? Through feedback from L'Oréal and Picard, discover how this tool is becoming a real strategic lever: from measurement to action, from data to decision-making, in organizations of varying degrees of maturity.
Sylvain LUCE
Manager du pôle Analyses clients & GéomarketingPICARD SURGELES
Vinh-Huy VUONG
Global CDMO MMM ExpertL'OREAL
Piotr WOZNICA
PartnerEKIMETRICS

Ekimetrics

MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELNEW TECHNOLOGIES / IA
Nov 25, 2025
11:30 AM12:10 PM
Main Stage
Conference

The service dimension in the luxury sector

Elise Ducret
Deputy General ManagerCarita
Carole Roth
Senior Vice President In Hotel Experience, Food & Beverage & Ancillary RevenuesAccor
Arthur Hagiage
CEOGaudier
CRM & CUSTOMER SERVICE
Nov 25, 2025
12:00 PM12:30 PM
Salle 4
Partner conference

AI and Humans: The Winning Hybrid Approach in Fashion

Is AI reshaping the fashion industry? Yes. Will human expertise still lead the way? Absolutely. AutoRetouch’s CEO, Gaétan Rougevin-Baville, will explore how blending AI solutions with human involvement drives efficiency and scalability. Discover actionable insights on integrating AI into your production pipeline, driving innovation and fueling growth in fashion content creation.
Gaétan Rougevin-Baville
CEOAutoRetouch

AutoRetouch

E-COMMERCE & OMNICHANNELNEW TECHNOLOGIES / IA
Nov 25, 2025
12:00 PM12:30 PM
Salle 6
Partner conference

Algocat : How to cope with the arrival of AI shopping agents using the product catalog ?

Algocat will demonstrate how the power of a product catalog is a game changer for new SEO rules with AI agents (GEO / agentic commerce) ! 🚀
Paul Evans
CEOZooka
Guillaume Bondelu
Directeur produit et marketingAlgocat
Arnaud Dumont
Président - CEOAlgocat

Algocat

E-COMMERCE & OMNICHANNELNEW TECHNOLOGIES / IA
Nov 25, 2025
12:00 PM12:30 PM
Salle 7
Partner conference

From +10% to +100% ROAS: How AI and a Smart Product Feed Can Take Your Google Shopping & Pmax Campaigns to the Next Level

Achieving a real breakthrough on Google Shopping isn’t just about budget. You also need to activate the right levers… In this workshop, discover how to generate +10% to +100% ROAS with two powerful yet often underutilized approaches: - An enriched product feed to boost the visibility, reach, and relevance of your ads, - Predictive AI to anticipate purchase intent and optimize your bidding in real time. 100% actionable content, packed with real-life examples and strategies you can apply directly to your campaigns.
Luis Taborda
Directeur GénéralFeedMax
Julien Marchal
FeedMax

FeedMax

MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELNEW TECHNOLOGIES / IA
Nov 25, 2025
12:00 PM12:30 PM
Salle 2
Partner conference

Growth and Data: How Leading Brands Are Reinventing Digital Performance

Discover how Le Coq Sportif and Delsey activate their customer data across multiple channels to drive repeat purchases, increase average order value, and improve profitability. Together with Klaviyo, they’ll share their data-driven growth strategies and vision for the future of marketing — including how artificial intelligence might shape what’s next.

Klaviyo

MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICE
Nov 25, 2025
12:00 PM12:30 PM
Salle 1
Partner conference

How is In-Store Retail Media transforming brand–retailer relationships to accelerate performance?

How is In-Store Retail Media transforming brand–retailer relationships to accelerate performance?
Philippe Brochard
Hanshow Board MemberHanshow
Anne-Sophie Rauzier
Directrice Digital Commerce, EuropeThe Coca-Cola Company

Hanshow

MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELNEW TECHNOLOGIES / IA
Nov 25, 2025
12:00 PM12:30 PM
Salle 3
Partner conference

How the Modern Data Stack Enables AMI Paris to Drive its Daily Business

Discover how AMI Paris, a rapidly expanding fashion brand, transformed its data management with an agile and unified Modern Data Stack. In just nine months, the company moved from a multitude of isolated reports to a single, reliable platform shared by all departments – from retail to e-commerce, including purchasing and production. During this session, AMI Paris will discuss: • The initial challenges of scattered and ungoverned data • The key drivers that led to the adoption of a high-performing Modern Data Stack • The key deployment steps and best practices to remember • The concrete impact on decision-making, execution speed, and brand growth An inspiring discussion on how data can become a true performance accelerator – even with limited teams and resources.
Sophie Caillaud
Data & Analytics ManagerAmi paris
Matthieu LEROUX
Solution Expert RetailSnowflake

Snowflake

NEW TECHNOLOGIES / IA
Nov 25, 2025
12:00 PM12:30 PM
Salle 5
Partner conference

Rossignol: PIM, a strategic leverage to accelerate growth and range expansion

Faced with the diversification of its product ranges and the opening of new sales channels, Rossignol has redesigned its product organization to increase agility and commercial performance. Discover how PIM has become a key lever for: – Accelerating time to market without compromising on quality – Activating new channels (marketplaces, B2B, D2C) without complicating processes – Aligning IT, marketing, and sales around a common product vision An inspiring session for decision-makers who want to structure their product offering and make data a driver of growth and transformation.
Clément Aumand
Product Data ManagerRossignol
Amine TLILI
Directeur MarketingDECADE

DECADE

MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELNEW TECHNOLOGIES / IA
Nov 25, 2025
12:10 PM12:50 PM
Main Stage
Conference

New retail formats: social shopping, live commerce, influencers. Understanding Gen Z customers

Justine Hutteau
Co-fondatriceRESPIRE
Cyrille Jacques
Chief Operating Officer & Co-founderCiao Kombucha
Arnaud Cabanis
Directeur Général MonétisationTikTok France et BeNeLux
Vanina Prélat L'Herminier
Journaliste
E-COMMERCE & OMNICHANNEL
Nov 25, 2025
12:40 PM1:10 PM
Salle 1
Partner conference

A winning strategy for DEVRED: Data Quality as a driver of customer insight and business performance

In a retail market under significant pressure from evolving customer expectations, economic uncertainty, and increasing international competition, DEVRED has made the strategic choice to invest in the quality of its customer data. This case study highlights how a structured approach to Data Quality enables the brand to enhance customer understanding, develop a distinctive service-led strategy, and turn data into a true driver of commercial performance.
Cédric GALLOIS
Data Quality Expert - Key Account ManagerDQE
Sébastien Schram
Responsable Marketing CRM et MulticanalDEVRED

DQE

MARKETING & COMMUNICATIONSTORE SOLUTIONS / POSCRM & CUSTOMER SERVICE
Nov 25, 2025
12:40 PM1:10 PM
Salle 3
Partner conference

Bouygues Telecom : How to Leverage Data to Maximize the Impact of Branding and Performance Campaigns

Bouygues Telecom : How to Leverage Data to Maximize the Impact of Branding and Performance Campaigns
Juliette Barthe
Sales Lead Business DevelopmentAZIRA
Rim El Bekkaoui
Responsable Expertise MédiasBouygues Telecom

AZIRA

MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNEL
Nov 25, 2025
12:40 PM1:10 PM
Salle 5

Hyper-personalization and customer loyalty: The Bradery x Yotpo example

With Timothée Linyer, CEO & C-Founder, The Bradery
Will Moujol
Partner ManagerYotpo

Yotpo

MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICE
Nov 25, 2025
12:40 PM1:10 PM
Salle 2
Partner conference

Omnichannel retailing: can it ever really be achieved?

Omnichannel retailing is a well-defined concept in the retail sector. However, one question remains: despite technological investments, streamlined digital journeys, API integrations and other ‘Spaghetti-as-a-Service’ solutions, have we really achieved what customers expect today? Initially, the objective seemed clear: align channels, unify the experience, centralise data. But once the right tools are in place, one thing becomes clear: it's easy to lose sight of the most important thing — the customer. This session proposes moving away from a purely technical view of omnichannel retailing and repositioning it as a real strategic turning point in retail. Because expectations have changed: * We no longer sell just a Product, Price, Place or Promotion (the traditional 4 Ps of...
Marc Envent
Sales Executive Zoho
Thomas Ciezar
Directeur MarktingZoho

Zoho

E-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICE
Nov 25, 2025
12:40 PM1:10 PM
Salle 7
Partner conference

QR Code augmenté GS1 : la transition s’amplifie pour se préparer au retail de demain

More than two years after its launch in France, the GS1 enhanced QR Code is gradually expanding, marking the transition from traditional barcodes to a new generation of product identification. More and more companies – from large corporations to SMEs – are adopting it to meet growing consumer expectations and the regulatory requirements of tomorrow's retail. Present in many sectors, from food to cosmetics, including textiles or wines & spirits, the GS1 enhanced QR Code paves the way for greater transparency and traceability. Through the testimony of Bonduelle and the Castel group, this round table will highlight the implementation steps, objectives, challenges encountered, and concrete benefits of deploying this standard. A discussion led by GS1 France to understand how brands are...
Matthieu SAUSSOL
Développement Logistique Supply Chain FranceBonduelle
Vincent Branquet
 Responsable de marché PGC Gs1 france
Fabien RABOUTET
Chef de Projet Spécifications Produits - Service Qualité NationalCastel Vins

Gs1 france

MARKETING & COMMUNICATIONSTORE SOLUTIONS / POSCSR & CIRCULAR ECONOMY
Nov 25, 2025
12:40 PM1:10 PM
Salle 6

The key role of customer reviews in optimizing product discovery in an AI-driven world.

AI is changing the way consumers search for, discover, and decide to buy new products. Now, AI agents, acting as new intermediaries between consumers and brands, can make your products invisible to shoppers and significantly decrease your sales. The challenge for your brand is no longer about appearing in searches (Share of Search), but about being included in AI summaries or recommendations (Share of Summary). Customer reviews can help. Up to 90% of citations in generative AI responses come from Earned Media, which means that authentic customer reviews are the most important signal used by AI engines. Join this workshop and discover the exact steps that make AI recommendations exclusively favor your brand!
Valentin Tijou
Sr. Solution ConsultantBAZAARVOICE

BAZAARVOICE SARL

MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELNEW TECHNOLOGIES / IA
Nov 25, 2025
12:40 PM1:10 PM
Salle 4
Partner conference

What if second-hand became as safe as new? Neat x leboncoin take on the challenge.

The second-hand market is growing faster than ever, but the fear of breakdowns remains the main barrier to purchase. During this session, discover the story behind a European first: the integrated Breakdown Protection for second-hand electronic and household appliances.
Marie-Laurence Gilleron
Chief Revenue Officer NEAT
Maëva Tourneux
Strategic project leadLeboncoin

NEAT

E-COMMERCE & OMNICHANNELCSR & CIRCULAR ECONOMY
Nov 25, 2025
12:50 PM1:10 PM
Main Stage
Keynote

Quiet Innovation: when care, culture and connection redefine the meaning of luxury Talk by Laura Burdese, Deputy CEO, Bvlgari

There is something profoundly human in the way Bvlgari approaches innovation. At Tech for Retail, I will share two experiences that reflect our belief that innovation, before being a technological achievement, is an act of care. A way to honour our heritage and give more to those who choose us: more meaning, more transparency, more connection. The first one is “Serpenti Infinito”: An immersive journey through Shanghai, Seoul, and Mumbai, where we invited local artists and communities to reinterpret our iconic Serpenti. Above and beyond a “simple” exhibition, it was a cultural dialogue extended to our stores through pop-ups, VR suites, curated installations and personalized experiences. Here, technology added value by quietly amplifying the experience, making it richer, more accessible,...
Laura Burdese
Deputy CEOBvlgari
Nov 25, 2025
1:00 PM2:00 PM
Place des Innovations

Customer Experience Award

Innovation that transforms the customer experience! This year, Tech for Retail is launching the Customer Experience Award! Five finalist companies will unveil their innovations to rethink customer reception, streamline the customer journey, and offer increasingly personalized experiences. In front of an audience of professionals and media, they will present their projects during dynamic pitches that outline the new generation of customer experience.
Nov 25, 2025
1:10 PM1:50 PM
Main Stage
Conference

10 years after launching monetisation, what do retailers have to show for?

A decade after the rise of retail media monetisation, what has the retail industry truly achieved – and where is it heading? This high-level discussion brings together C-level leaders from some of Europe’s leading retailers to explore the strategic, organisational, and commercial impact of retail media on their businesses – and offers an insider’s perspective on what’s next for retail media in EMEA.
Marc Fischli
Executive Managing Director, EMEACriteo
Romain Roulleau
Group Digital & e-Commerce DirectorKingfisher
Guillaume Bacuvier
CEOWorldpanel by Numerator
Maurits Priem
VP Monetization Europe & IndonesiaAhold Delhaize
Dorit Posdorf
Advisor, Chief Marketing OfficerEx-DocMorris , Ex-Flaconi
CONSULTINGMARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNEL
Nov 25, 2025
1:20 PM1:50 PM
Salle 6
Partner conference

AI and 5G: accelerators of innovation and growth in retail

As the retail sector undergoes rapid transformation, the combination of artificial intelligence and 5G connectivity is unlocking new opportunities. In this session, Ericsson will showcase how these technologies are driving operational efficiency, streamlining customer journeys, and enabling immersive in-store experiences. Through real-world use cases, you'll discover how AI and 5G are becoming essential levers for performance, agility, and sustainable growth in retail.
Stéphane Coasne
Account DirectorEricsson Enterprise Wireless Solutions

Ericsson Enterprise Wireless Solutions

IT (COMPUTING)
Nov 25, 2025
1:20 PM1:50 PM
Salle 1
Partner conference

Decathlon x PricingHUB: the constant evolution of consumer-centric pricing

PricingHUB invites you to discover how their consumer-centric, flexible, and scalable price optimization solution first enabled Decathlon to succeed in the UK before expanding internationally. 🚀 Take a behind-the-scenes look at an ambitious project that is transforming price management to better meet consumer expectations while achieving retailers' objectives! Ready to revolutionize your pricing strategy? They're waiting for you! 🔥
Jerome LAURENT
CEOPricingHUB
Philippe Rebelo
Pricing Transformation LeaderDecathlon

PricingHUB

E-COMMERCE & OMNICHANNELMERCHANDISE & TRADENEW TECHNOLOGIES / IA
Nov 25, 2025
1:20 PM1:50 PM
Salle 7
Partner conference

From digital craftsmanship to a global platform: the story of VEJA’s wholesale transformation with DJUST

For years, VEJA’s wholesale business grew like many entrepreneurial stories: driven by passion, manual effort, and human relationships. But to keep pace with its growth and meet the expectations of international retailers, the brand had to reinvent itself. With DJUST, it built a platform that captures buying trends, streamlines onboarding, and turns data into a business advantage. A deep dive into the behind-the-scenes of a transformation where technology becomes a natural extension of the VEJA journey.
Davy Leroux
DSI - Directeur des Systèmes d’InformationVEJA
Arnaud Rihiant
CEODJUST
Baptiste CACHELEUX
CEOWebqam

Webqam

DJUST

E-COMMERCE & OMNICHANNEL IT (COMPUTING)NEW TECHNOLOGIES / IA
Nov 25, 2025
1:20 PM1:50 PM
Salle 2
Partner conference

How to integrate Web Push into your retail marketing strategy: the Billetsdiscount.com and Nanotera case studies

Discover how Web Push can transform your retail marketing approach! This session will show you how to integrate Web Push as a 360° marketing lever — a key channel to strengthen your digital presence while driving in-store traffic. Through the real-world experiences of Billetsdiscount.com and Nanotera, you’ll see how retail brands use this technology to maximize customer engagement, boost conversions, and build lasting loyalty. An insightful and practical session, designed to help you walk away with actionable strategies to immediately enhance your retail performance.
Arnaud LONGATTE
Directeur Marketing et InnovationNANOTERA
Alexandre Garcia
Key Account Manager FranceAdrenalead
Emma Methiviez
Responsable CommunicationCercle des Vacances

Adrenalead

MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNEL
Nov 25, 2025
1:20 PM1:50 PM
Salle 3
Partner conference

Idelink x Babilou Family: 9 Processes, 1 Measurement Tool – How to Build a Shared Vision in a Pluriform Network?

Babilou Family, a global player in early childhood care, took on the challenge of harmonizing its quality practices and processes within a single measurement and management tool. With Idelink, the network was able to structure its methods, establish a common language, and make its key indicators accessible and comparable, while still taking local specificities into account. This session will highlight the levers deployed to: • Integrate cultural diversity at the heart of the approach, • Support teams with heterogeneous digital maturity and processes, • Build a clear and shared vision across the entire network. A concrete and inspiring case study for any organization looking to combine diversity and performance.
Sylvain Deves
Group Digital DirectorBabilou Family
Antoine Garbez
Customer Success ManagerIdelink

Idelink

MARKETING & COMMUNICATIONHUMAN RESOURCESSTORE SOLUTIONS / POS
Nov 25, 2025
1:20 PM1:50 PM
Salle 5
Partner conference

PXM & UGC: Transforming product data and customer reviews into e-commerce growth

The era of simple PIM is over. Product Experience Management (PXM) now integrates User Generated Content (UGC) as a central element of the shopping experience. With the acquisition of 1WorldSync, Syndigo combines the power of PIM and PowerReviews to enable brands and retailers to create rich, reliable, and engaging product experiences. Discover how leaders such as L’Oréal, Skechers, and Samsung are using PIM + UGC to build trust, boost conversion, and increase average order value.
Dominique Thomas
VP SalesSyndigo

Syndigo

E-COMMERCE & OMNICHANNELNEW TECHNOLOGIES / IA
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