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Tech For Retail 2025

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Nov 25, 2025
1:20 PM1:50 PM
Salle 4
Partner conference

Reaching new heights: how French outdoor pure player Snowleader hit €100 million in just 10 years!

In just ten years, Snowleader has grown from a team of passionate enthusiasts in Annecy to a major player in the outdoor, urban & winter sports market, surpassing €100 million in revenue. Its founder shares the beliefs, strategic choices, and technological innovations that drove this growth, while maintaining a culture of passion and agility. A story of growth, tech, and outdoor DNA, all in the service of one ambition: reinventing the customer experience in the digital age.
Julien Fortumeau
Directeur Digital Commerce Smile
Thomas Rouault
CEOSnowleader

Smile

E-COMMERCE & OMNICHANNELMERCHANDISE & TRADENEW TECHNOLOGIES / IA
Nov 25, 2025
1:50 PM2:30 PM
Main Stage
Conference

Code of Desirability: Technology shaping the future of Luxury

Cristiano Agostini
CIOPrada
Amal Benichou
Global Luxury Lead | Managing DirectorAccenture
Nov 25, 2025
2:00 PM2:30 PM
Salle 6
Partner conference

AI Agents and Marketing Automation: The New Era of Smart Marketing

Marketing automation is entering a new era: goodbye complexity, hello simplicity and efficiency. Thanks to natural language, it’s now possible to create 360° scenarios (email, SMS, push, WhatsApp, chat) in just seconds, without technical overhead. This conference will explore how to free teams, accelerate execution, and give back space for creativity and strategy.
Julien Labouré
Directeur FranceUser.com
Bastien BEZIN
VP SalesUser.com

User.com

MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICE
Nov 25, 2025
2:00 PM2:30 PM
Salle 7
Partner conference

DDP 360°: the UK, as simple as a local market

Amel Causevic
Sales DirectorSpring GDS

Spring GDS

E-COMMERCE & OMNICHANNELSUPPLY CHAIN & LOGISTICS
Nov 25, 2025
2:00 PM2:30 PM
Salle 5
Partner conference

From data to customer experience: how Galeries Lafayette leveraged PIM/MDM as a driver for omnichannel and performance

Alongside the Micropole and Stibo Systems teams, Galeries Lafayette will share their experience on implementing a PIM/MDM to centralize, ensure the reliability of, and orchestrate complex product data. This is a unique opportunity to discover how a major retail player addressed its challenges in governance, compliance, and omnichannel thanks to a robust data architecture.
Fabrice KOUAMO
Co-founder & CEOYounzee
Olivier-Romain Jolly
Account ManagerStibo Systems
Béatrice MOUCHET
Directeur SI front de vente magasin et ecomGALERIES LAFAYETTE

Micropole

Stibo Systems

E-COMMERCE & OMNICHANNELNEW TECHNOLOGIES / IA
Nov 25, 2025
2:00 PM2:30 PM
Salle 4
Partner conference

From SEO to GEO: Winning Visibility in the Era of Generative Engines

GEO (Generative Engine Optimization) is emerging as the new frontier of visibility. It promises direct access to demand and personalized answers—but also shifting rules and metrics to rethink. This Keynote offers a clear, pragmatic lens to separate hype from operations and turn your SEO strengths into a GEO advantage. Live, we’ll put LLMs to the test to show, plainly, what truly differs from Google—and what it means for your brand. We’ll share a simple method to measure and improve your GEO visibility, focusing on the levers that matter. We’ll also address the limits and pitfalls of measurement and open the horizon: tomorrow, sponsored formats and an application ecosystem where search flows into action. Format: an instructional session, paced by live demos and real-world insights, so you...
Iban Touchet
CEOIncremys

Incremys

MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELNEW TECHNOLOGIES / IA
Nov 25, 2025
2:00 PM2:30 PM
Salle 1
Partner conference

Generative AI in Action: Automating Product Descriptions at Groupe Beaumanoir

With thousands of products online, Groupe Beaumanoir partnered with Dataiku to streamline and scale product description creation through generative AI. The goal was to enrich product pages, boost SEO, and deliver a more engaging customer experience. Using the Dataiku LLM Mesh, the team industrialized content generation, turning what was once a manual process into a seamless, coherent, and large-scale operation, showcasing the true impact of generative AI in retail.
Pierre Levard
Responsable Data et Connaissance ClientGroupe Beaumanoir

Dataiku

MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELNEW TECHNOLOGIES / IA
Nov 25, 2025
2:00 PM3:00 PM
Place des Innovations

Pitch competition & collaborations - E-commerce & omnichannel

co-organized with Retail Tech
Nov 25, 2025
2:00 PM2:30 PM
Salle 3
Partner conference

Sopra Steria – “Testimonial from Leroy Merlin France”: Digital Transformation of Stores at the Heart of the Company’s Mission

Want to discover how Leroy Merlin is reinventing the in-store experience? France’s favorite home improvement brand has set itself an ambitious goal: to build sustainable homes for everyone. To achieve this, Leroy Merlin France is undertaking a bold digital transformation, turning its stores into enhanced experience spaces. On the agenda: improving both customer and employee experience, optimizing daily operations through new technologies — all while staying true to the company’s strong ethical values. During this session, Alexis Masset, Digital Director at Leroy Merlin France, will share exclusive insights into this transformation and the tangible impacts felt by in-store teams. An exclusive testimonial revealing how innovation and retail come together to better serve customers.
Alexis Masset
Directeur de l'expérience digitale Leroy Merlin FranceLeroy Merlin
Adrien Fouquet
Senior Sales Account Manager Sopra Steria

Sopra Steria

MARKETING & COMMUNICATIONHUMAN RESOURCESSTORE SOLUTIONS / POSCRM & CUSTOMER SERVICE IT (COMPUTING)NEW TECHNOLOGIES / IACSR & CIRCULAR ECONOMY
Nov 25, 2025
2:00 PM2:30 PM
Salle 2
Partner conference

Transforming the user experience with Accor: From customer feedback to AI-powered intelligent design

Discover how Accor and Accenture created an intelligent Figma plugin that transforms user feedback into concrete design actions. This solution allows teams to automatically generate, refine, and justify mockup variations, offering a personalized and scalable user experience, and illustrating the GenUI revolution for e-commerce and retail.
Jennifer Giguet
Managing Director Marketing Content ActivationAccenture Song
Jean-Marie DABBAGHIAN
Global Digital Innovation DirectorAccor

Accenture

IT (COMPUTING)
Nov 25, 2025
2:30 PM3:10 PM
Main Stage
Conference

Luxury and Technology: tailored investments for greater impact

Virginie Trotin
CIO and Innovation Director Watch & Fine JewelryChanel
Mathilde Haemmerlé
Partner at Bain & Company | Head of Bain France Luxury PracticeBain & Company
Joëlle de Montgolfier
Executive Vice President - Global Retail & Luxury PracticesBain & Company
Frank Diogo
Chief Information OfficerMessika Paris
Nov 25, 2025
2:40 PM3:10 PM
Salle 1
Partner conference

Agility and Growth: a winning omnichannel and international e-commerce strategy for Lyophilise & Co on PrestaShop

Dans un contexte de forte accélération du e-commerce et d’exigence accrue des clients, Lyophilise & Co partage les coulisses de sa transformation digitale, entre relance d’urgence après une cyberattaque et structuration d’une stratégie internationale performante. Aux côtés de Soledis, l’entreprise dévoile comment elle a construit un écosystème agile, souverain et évolutif avec PrestaShop, pour soutenir son développement omnicanal en Europe et au-delà.
Pablo Gasnier
Directeur du développementLyophilise & Co - Le spécialiste des repas outdoors
Yoann Samson
Directeur GénéralAgence SOLEDIS

SOLEDIS

E-COMMERCE & OMNICHANNELSUPPLY CHAIN & LOGISTICSNEW TECHNOLOGIES / IA
Nov 25, 2025
2:40 PM3:10 PM
Salle 3
Partner conference

DeepL Linguistic AI: a strategic lever for conquering new markets in retail and e-commerce

In a context where 75% of consumers prefer to shop in their native language, the language barrier remains one of the main obstacles to the international expansion of retail and e-commerce players. This keynote explores how linguistic AI is transforming these challenges into opportunities. Discover how to: - Overcome the major challenges of internationalisation. - Use DeepL to accelerate time-to-market, deliver an optimal customer experience, and reduce costs. - Boost your sales and global presence with inspiring examples of successful DeepL integration. Translated with DeepL.com (free version)
Youssef Joudi
Senior Solutions ConsultantDeepL
Simon Derda
Sales ManagerDeepL

DeepL

Nov 25, 2025
2:40 PM3:10 PM
Salle 5
Partner conference

From insights to action: the all-in-one solution to boost retail performance

Hinweiss transforms retail management by combining analytics, intelligence, and automation. Already trusted across our core markets, the solution is built around five key pillars: Money Mapping – Visualize revenue flows in real time to identify high-performing zones and optimize merchandising and restocking. Business Intelligence – Turn customer data into actionable insights to anticipate behaviors and adapt your offer. Omnichannel CRM – Automate marketing campaigns and track their direct impact at checkout. Customer Flow Analysis – Use video intelligence to monitor in-store journeys and improve conversion rates. Seamless Integration – Connect Hinweiss with your existing tools for a unified view and smarter decision-making. Hinweiss — turning data into retail performance.
Marc Gerard
AdvisorHinweiss Retail Intelligence

Hinweiss Retail Intelligence

CRM & CUSTOMER SERVICEMERCHANDISE & TRADENEW TECHNOLOGIES / IA
Nov 25, 2025
2:40 PM3:10 PM
Salle 2
Partner conference

From PIM to PXM—how the ETAM Group implemented a 360° view of its products, from sourcing to the point of sale.

Discover how ETAM Group has revamped the process of enriching and publishing its products for all of the group's brands and channels, with a particular focus on data quality monitoring. Initially a simple PIM, its Pimcore platform has become a tool for centralizing and sharing data for all of the group's products across all channels.
Frédéric Marques
Responsable BU PIM/MDMDATASOLUTION
Eddie ALVARO
Analyste fonctionnelETAM
Robi RAKOTOARISOA
Responsable domaine Catalogue ProduitETAM

DATASOLUTION

E-COMMERCE & OMNICHANNEL IT (COMPUTING)NEW TECHNOLOGIES / IA
Nov 25, 2025
2:40 PM3:10 PM
Salle 6
Partner conference

How AI agentics is empowering physical retail

Even today, 90% of retail sales are still made in stores. For French consumers, the point of sale is a place of proximity, trust, and experience. However, in a context marked by inflation, pressure from e-commerce giants, and store closures, the role of the store must be reinvented. The challenge for retailers is clear: improve local performance, effectively target customers around their stores, gain an advantage over their competitors, optimize their marketing and communication investments, and measure the ROI of their mixed media campaigns in concrete terms. As the European leader in communication and data marketing, Dékuple is putting agentic AI to work to meet these challenges with an innovative platform, the Dékuple Platform. The results are already tangible: between €9 and €15 in...
Jérôme Thil
Directeur Technologie, Data et IADékuple

Dékuple

MARKETING & COMMUNICATIONNEW TECHNOLOGIES / IA
Nov 25, 2025
2:40 PM3:10 PM
Salle 7
Partner conference

Reinventing Retail: From Product Design to Marketplace

Emmanuel BENICHOU
C.E.O - PrésidentAosom France - MH Logistique
Arnaud Walburger
Sales Geo leaderCentric Software
Benjamin Sebastian
Presales ConsultantCentric Software

Centric Software

E-COMMERCE & OMNICHANNELMERCHANDISE & TRADENEW TECHNOLOGIES / IA
Nov 25, 2025
3:10 PM3:50 PM
Main Stage
conference

E-commerce: the pivot of commerce

Olivier Theulle
Directeur du E-commerce et du DigitalFnac Darty
Javier Lopez Calvet
CFO, ESG & RRII & E-Commerce Advisor to CEODia Spain
Thibaut Bayart
Fondateur, The Good Ones - Président, Chronodrive - Membre du conseil de gérance de l’AFM
E-COMMERCE & OMNICHANNEL
Nov 25, 2025
3:20 PM3:50 PM
Salle 1
Partner conference

Advanced segmentation: combining business goals and operational needs through two case studies

Julien Couvelard
Directeur EnseignesLucky cart
Léonard Gorisse
Brand Sales DirectorLucky cart

Lucky cart

MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELNEW TECHNOLOGIES / IA
Nov 25, 2025
3:20 PM3:50 PM
Salle 2
Partner conference

Baccarat: from profitable SEO to Generative AI, navigating the New Era of Search

SEO is no longer a cost centre, it’s a true profitability driver. Through the example of Baccarat, discover how an international brand transformed its SEO strategy, thanks to an Edge SEO approach, into a measurable business performance pillar directly linked to revenue and margin. This session will show how to turn SEO into a short-term ROI engine and a long-term competitive advantage, while preparing your teams for a fast-evolving Search landscape. As Generative AI is already reshaping the rules of the game, we’ll explore how to get ready in practice, from AI Overviews to assistants and agents, to understand what’s really changing, which metrics to track, and how to stay ahead of the curve in 2026 and beyond, without falling for the buzzwords.
Emilie Wilhelm
Fasterize
Julien Bouillet
Directeur commercial associéRESONEO
Gregory Lafont
Responsable projets IT Phygital & CRM GlobalBaccarat

Fasterize

MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELNEW TECHNOLOGIES / IA
Nov 25, 2025
3:20 PM3:50 PM
Salle 3
Partner conference

Commercial Activation: How to Maximize Customer Contactability to Boost Traffic and Sales?

In today’s world, where capturing customer attention is harder than ever, mastering contactability is the key to unlocking performance. Learn how to engage the right customers, at the right moment, through the right channels, boosting in-store traffic and transforming campaigns into measurable sales. Join a dynamic, inspiring, and results-driven Masterclass powered by Shopfully.
Henri-Noel Bouvet
FRANCE & IBERIA DIRECTOR Shopfully

Shopfully

MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNEL
Nov 25, 2025
3:20 PM3:50 PM
Salle 5
Partner conference

Courir's Testimony: How Real-Time Transforms Customer Engagement into Business Opportunities

Plongez dans la transformation digitale de Courir, où chaque interaction client devient instantanée. Avec la mise en place d’un RCU et un accès direct et facilité aux données, les équipes métiers orchestrent des campagnes omnicanales en quelques secondes, à la fois au niveau local et international. Du digital au magasin, chaque message atteint la bonne personne, au bon moment, grâce à l’intégration de la CEP imagino dans l’écosystème de Courir, et maximise l’impact sur le ROI.
Yohann Waag
Directeur Expertises TechnologiquesLineUP7
Graziella Kaeuffer
Directrice Expérience Client OmnicanalCourir
Mélanie Dion
Directrice des Relations Clientsimagino FRANCE

imagino FRANCE

MARKETING & COMMUNICATIONCRM & CUSTOMER SERVICE
Nov 25, 2025
3:20 PM3:50 PM
Salle 4
Partner conference

Leroy Merlin x Reelevant : Automating personalized communications while strengthening customer proximity

A large-scale collaboration to move from brand communication to a true engagement and loyalty strategy powered by personalized content. Personalized communications, national, local - and even aisle- level activations, lifecycle, loyalty program (…) Leroy Merlin’s teams have fully automated personalization at scale with Reelevant.
Sonia Ouaksel
Chief Brand & Experience OfficerReelevant

Reelevant

E-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICENEW TECHNOLOGIES / IA
Nov 25, 2025
3:20 PM3:50 PM
Salle 7
Partner conference

Reinventing Discovery & Search: Real-Time AI for E-Commerce

While much of the industry focuses on large language models, Albatross is building the first infrastructure for real-time sequential embedding models trained on events. This isn’t about generating content; it’s about understanding how users perceive and interact with it, in real-time. Real-time is the breakthrough. Until now, no platform could adapt instantly to changes in user behavior without manual intervention or retraining. Albatross makes this possible, enabling AI to adapt continuously as events unfold, rather than relying on static rules or past history. This marks a new paradigm: recommendation and search are no longer separate silos but two applications of a single foundational model. By representing catalogs the way users actually perceive them, Albatross tackles the...

Albatross

NEW TECHNOLOGIES / IA
Nov 25, 2025
3:20 PM3:50 PM
Salle 6
Partner conference

Rethinking Retail around trust: how the Voice of the Customer shapes key decisions. Nature & Découvertes x Animalis

Angelica Reyes
CMOSkeepers
Chloé Richeton
Cheffe de projet CRMAnimalis
Céline Le Grand
Responsable Expérience & Culture ClientNature & Découvertes

Skeepers

MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELSTORE SOLUTIONS / POS
Nov 25, 2025
3:50 PM4:10 PM
Main Stage
Keynote

The role of Agentic AI in improving customer experience

Franck Le Moal Group Information Technology Director LVMH
Franck Le Moal
Group Information Technology DirectorLVMH
Eric Briones
Directeur GénéralJournal du Luxe
CRM & CUSTOMER SERVICENEW TECHNOLOGIES / IA
Nov 25, 2025
4:00 PM4:30 PM
Salle 3
Partner conference

AI is redefining e-commerce. How can we rethink the checkout funnel in this new era?

The rise of AI agents is reshaping how people shop online. What used to be a linear, step-by-step checkout journey is evolving into something more fluid, guided, contextual, and even conversational. But let’s stay grounded. Consumer habits, brands’ obsession with simplicity, and real-world tech constraints mean this shift won’t happen overnight, and it won’t look the same for everyone. So, are we on the verge of a total reinvention? Or witnessing a gradual evolution, where the traditional checkout simply opens up to smarter, more intuitive forms of interaction? E-commerce now faces a balancing act between simplification and innovation. The next stage, what we might call “I-commerce”, is all about orchestrating intelligence, intention, and individualization, to reconnect every digital...
Dov Benitah
Directeur Général Tapbuy

Qomit

E-COMMERCE & OMNICHANNELPAYMENT METHODSNEW TECHNOLOGIES / IA
Nov 25, 2025
4:00 PM4:30 PM
Salle 1
Partner conference

DECATHLON & Lemonway: Driving European Marketplace Payments with an Innovative Modular Solution

DECATHLON relies on Lemonway to manage payments across its marketplaces in several European countries. Join us to explore the challenges faced and the solutions implemented to deliver a secure, compliant, and locally adapted payment experience for both sellers and customers—powered by Lemonway’s modular payment platform.
Olivier Cioe
CFO MarketplaceDECATHLON
Rodrigo Romero Velasco
Key Account ManagerLemonway

Lemonway

NEW TECHNOLOGIES / IAE-COMMERCE & OMNICHANNELPAYMENT METHODS
Nov 25, 2025
4:00 PM4:30 PM
Salle 6
Partner conference

E-paper is changing the game

Sean Wilms, Global Business Director at First Impression, dives into how large-format e-paper is reshaping retail—turning static posters into smart and sustainable brand touchpoints.
Sean Wilms
Global Business DirectorFirst Impression audiovisual

First Impression audiovisual

MARKETING & COMMUNICATIONSTORE SOLUTIONS / POSNEW TECHNOLOGIES / IA
Nov 25, 2025
4:00 PM4:30 PM
Salle 5
Partner conference

IBM Smart Green Pallet - New standard for cold and sustainability

Discover how Auchan is transforming logistics with IBM Smart Green Pallet (SGP): a plug-and-play solution delivering real-time temperature traceability for each products delivered, reduced losses, inventory control, and rapid RoI —powered by AI, IoT, and blockchain — covering 80,000 logistics supports across 35 warehouses and 600 stores, all seamlessly managed by our SGP platform.
AURELIEN GAGNON
Product Owner Métier LogistiqueAUCHAN RETAIL
MARC GALANT
IBM Smart Green Pallet - Innovation Maker & Global Offering LeaderIBM Consulting

IBM France

SUPPLY CHAIN & LOGISTICSNEW TECHNOLOGIES / IACSR & CIRCULAR ECONOMY
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