Nov 30, 2026
9:20 AM9:55 AM
Main Stage
Opening Keynote
Opening keynote - Alexandre Bompard, Chairmand & CEO Carrefour
Alexandre Bompard
Président Directeur GénéralCarrefour
Tech For Retail 2026
Nov 30, 2026
10:00 AM10:30 AM
Salle 4
Partner conference
AI agents are bringing undeniable changes to online shopping journeys. While remaining loyal to its sovereign model, CB is exploring the risks and opportunities these developments present for its...
Agentic commerce is booming. While autonomous flows are considered as the new frontier, Human in the loop flows are now a reality. This panel discussion aims to address the perspectives of different players in our ecosystem and how they perceive agentic commerce.
CB
Emmanuelle Fenard
Responsable business développement innovationCB
XAVIER VASLIN
Responsable InnovationCredit Agricole Payment services
Bruno Kovacs
Responsable Etudes et Standardisation SécuritairesCB
Myriam Bourgeot
Déléguée généraleMercatel
Nov 30, 2026
10:00 AM10:30 AM
Salle 3
Partner conference
Engine, speed & AI: reinventing financial management
QONTO
Sophie Cornay
Business Unit ManagerQONTO
Quentin Leblond
Mecanicus fondatorQONTO
Nov 30, 2026
10:00 AM10:30 AM
Salle 1
Partner conference
From distribution to performance: how Swarovski is unlocking the full potential of its gift card
Gift cards are no longer limited to a brand’s own sales channels. Distributed through employee benefit platforms, loyalty programmes, employee reward schemes and other partner ecosystems, they help brands extend their reach and connect with new audiences.
Through Swarovski’s experience, this conference will explore what it takes to build and scale a gift card distribution network: how to expand touchpoints, turn catalogue presence into real sales, activate partners effectively and make indirect distribution a genuine driver of growth.
Alongside Buybox, Swarovski will share its experience and key learnings from developing this channel, at the crossroads of commercial strategy, marketing activation and technology.
Buybox
Olivia Moreau
Corporate Gift ManagerSwarovski
Anaïg Williamson
Key Account ManagerBuybox
Nov 30, 2026
10:00 AM10:15 AM
Main Stage
Keynote
Keynote - Delphine Viguier-Hovasse, Chief Innovation & Prospective Officer and member of the Group’s Executive Committee, L'Oréal
Delphine Viguier-Hovasse
Chief Innovation & Prospective Officer and member of the Group’s Executive CommitteeL’Oréal
Nov 30, 2026
10:00 AM10:30 AM
Salle 6
Partner conference
Local for Everyone: The Impact of Location Intelligence on Retail.
Sales per square metre are falling, markets are tightening and new competitors keep arriving: selling is becoming ever more expensive. In this context, a network of stores close to where people live is once again an asset, provided retailers look beyond national averages to understand what is really at stake in each local market.
Leila Ikni, Head of Geomarketing and Local Insights at Leroy Merlin, presents the retailer's approach: putting location intelligence in the hands of those who act on it, from stores to business teams. In conversation with Galigeo, a geomarketing software company, she walks through its three stages, illustrated by three concrete use cases: mapping and understanding a territory, assessing the potential of a new store, and managing each store according to the...
Galigeo
Leila Ikni
Responsable Géomarketing et Connaissance ClientsLeroy Merlin
Vincent DECHANDON
Responsable MarketingGALIGEO
Naélyse NARAYANAN
Responsable EnablementGALIGEO
Nov 30, 2026
10:20 AM10:50 AM
Main Stage
Conference
Conference - Microsoft x Danone
Juergen Esser
Group Deputy CEO in Charge of Finance, Technology & DataDanone
Nov 30, 2026
10:40 AM11:10 AM
Salle 6
Partner conference
Beyond ROAS: how to steer your e-commerce in the age of AI
Google, Amazon and LLMs are changing how consumers discover, choose and buy. Product search is moving to Gemini, ChatGPT, or even Claude customer journeys are multichannel, and steering on ROAS or a single channel is no longer enough. In this session, Primelis shares a hands-on approach: which KPIs to track, how to steer media investment and brand visibility across channels, how to track LTV by channel, and what a truly actionable dashboard looks like for a CMO.
Primelis
Nov 30, 2026
10:40 AM11:10 AM
Salle 4
Partner conference
Delivering on Every Customer Promise Through Real-Time Orchestration and Now Agentic AI
In a retail environment where immediate availability and customer experience go hand in hand, delivering on the customer promise requires real-time execution. This is exactly what Kbrw enables every day for its customers: orchestrating inventory and orders to serve every customer at the right time, while managing replenishment as closely as possible to actual demand.
Hear from Louis Vuitton about the key drivers behind its transformation. A model that is now entering a new phase with agentic AI, empowering teams to understand complex situations faster and make the right decisions.
Kbrw
Mickaël Maillot
Domain ManagerLouis Vuitton
Nov 30, 2026
10:40 AM11:10 AM
Salle 3
Partner conference
How Guerlain and Rimowa turn customer experience into a performance driver
A store measures its foot traffic and its revenue. What happens in between remains largely invisible.
Guerlain and Rimowa each have their own approach to the store visit: appointments for in-store services, masterclasses and client events for one; after-sales care and sales appointments for the other.
In both cases, the same questions come up: how do you bring customers into the store, what does it change for store teams, and how do you measure the return?
If you're wondering where to start, or why what you've put in place isn't gaining traction, this session is for you.
Booxi
Victoire Delvert-Galabru
Global Omnichannel & Innovation ManagerGuerlain
Hélène Tordeur
CRM & Client Products ManagerRimowa
Jean-Baptiste Herlem
Directeur MarketingBooxi
Nov 30, 2026
10:40 AM11:10 AM
Salle 7
Partner conference
My whole business in my pocket
What you will discover during this demonstration:
Fast Entry & Product Registration (Barcode Lookup):
Checkout customers in the blink of an eye thanks to automated barcode scanning. Instantly add new products to your catalog using automated Barcode Lookup.
Seamless Order Processing:
Manage item selection, apply promotional offers, and process orders directly from an intuitive, modern touchscreen interface.
Integrated Payments (Viva Wallet Terminal):
Deliver a frictionless checkout experience with direct Viva Wallet payment terminal integration, ensuring fast, secure transactions without keying errors.
Real-Time Inventory Updates:
Experience automatic stock sync: every completed sale instantly deducts items from your main inventory with zero manual intervention.
Automated...
Odoo
Jérémy Desmedt
Team Leader - Outbound Direct SalesOdoo
Nov 30, 2026
10:40 AM11:10 AM
Salle 5
Partner conference
Selling internationally, yes but profitably: how Lafaurie rethought duties, payments and checkout
International expansion has long been seen as a risky bet for profitability - but with the right levers in place, it can become a real margin driver instead. In this session, Lafaurie shares a concrete, hands-on account of its international journey alongside Global-e, covering three key areas: optimizing customs duties amid an increasingly strict US regulatory environment for B2C shipments, payment performance to build trust and convert customers market by market, and checkout conversion improvements across markets. A session built to give practical takeaways to any brand still hesitant to take the leap internationally and a chance to hear about Lafaurie's latest news and its plans for 2027.
Global-e
Pablo Lafaurie
COOLafaurie
Basile Ricordel
Directeur Commercial FranceGlobal-e
Nov 30, 2026
10:55 AM11:10 AM
Main Stage
Keynote
Keynote - Vincent Luciani, CEO & Founder, Artefact
Vincent Luciani
CEO & FounderArtefact
Nov 30, 2026
11:15 AM11:30 AM
Main Stage
Keynote
A new era for secondhand fashion
Bernard Osta
Chief Executive OfficerVestiaire Collective
Nov 30, 2026
11:20 AM11:50 AM
Salle 6
Partner conference
Agentic commerce under the hood
Agentic commerce is reshaping how consumers discover, compare, and buy products. What does this mean in practice for retailers? How can they make their products easy for agents to find and understand? How can they design checkout experiences that work for both consumers and agents, and secure agent-initiated transactions while maintaining control? Drawing on Stripe’s experience across buyers, merchants, and agents, this session will explore how the market is evolving and share concrete steps retailers can take today.
STRIPE
Laurent Curny
Directeur France StripeStripe
Sikaar Keita
Enterprise Solution ArchitectStripe
Nov 30, 2026
11:20 AM11:50 AM
Salle 3
Partner conference
Arc - 200 Years of History, Commerce Reinvented: From Digital Transformation to Profitable Growth
How does a group with 200 years of history transform its e-commerce business to grow sales and manage profitability? Arc and Colorz share the decisions shaping this transformation: migrating from Magento to Shopify, expanding into new sales channels and balancing growth with profitability. A practical look at the role of technology, strategic guidance and AI in simplifying analysis, informing decisions and empowering teams.
This session will be held in French.
Agence Colorz
Alexandre Catteau
Directeur E-CommerceArc International
David bijaoui
Agence Colorz
Nov 30, 2026
11:20 AM11:50 AM
Salle 7
Partner conference
Lectra - From Market Signals to Business Impact: How AI Connects Fashion Insights to Decisions
Lectra
Sophie Boutillot
Fashion Business DeveloperLectra
Nov 30, 2026
11:35 AM12:20 PM
Main Stage
Conference
The next retail revolution starts in-store.
Guillaume Darrasse
Directeur général Auchan Retail et Président Auchan Retail FranceAuchan Retail
Thierry Gadou
Chairman & CEOVusion
Olivier Girard
Senior Managing DirectorAccenture
Clémence Sanlis
Directrice Concept, Expérience et Innovation MarchandeAuchan Retail
Nov 30, 2026
12:00 PM12:30 PM
Salle 5
Partner conference
Can Craftsmanship Scale? Gianvito Rossi and Boggi on Building a Seamless Omnichannel Experience Where Every Touchpoint Feels Bespoke
Italian brands have built their reputation on craftsmanship, attention to detail and a deeply personal relationship with their clients. But how do you preserve that uniqueness when the client moves between store, e-commerce, social media and marketplaces, often within the same purchase journey?
In this session, the brands Gianvito Rossi and Boggi share how they are rethinking the omnichannel experience to make every interaction feel tailor-made. Each brand speaks from its own perspective, one from luxury footwear and one from contemporary menswear. They discuss the role of data and a unified view of the client. They also cover integration between physical and digital channels, and how AI-native technologies can support store teams instead of replacing them.
The result is a concrete...
Deda Stealth
Marco Benasedo
Chief Information OfficerBoggi
Nov 30, 2026
12:00 PM12:30 PM
Salle 3
Partner conference
Local SEO & GEO: make your stores the obvious choice for Google, AI... and humans!
Your customers no longer just search for "store near me" on Google. They ask ChatGPT or Gemini where to go, and the AI answers with one or two business names. For retail brands, the visibility battle is now fought store by store, on answers that almost no retail network truly measures yet.
Clément Poupeau, CMO at Guest Suite, a local visibility platform used by more than 10,000 brands, explains how AI engines select and then cite a store, and how to track that choice across an entire network. He will cover Google Business Profiles, local website content, structured customer reviews and source consistency. You will leave with a concrete action plan to make each of your stores the obvious recommendation in its neighbourhood.
Guest Suite
Clément Poupeau
Guest Suite
Nov 30, 2026
12:25 PM1:10 PM
Main Stage
Conference
The reinvention of Luxury through technology
Nathalie Cabut
Customer Experience & Brand Transformation LeaderL'Oréal
Elise Ducret
Deputy General ManagerCarita
Pascale Miguet
Présidente Exécutive Verticale LuxePublicis Luxe
Vanina Prélat L'Herminier
Journaliste
Nov 30, 2026
12:40 PM1:10 PM
Salle 2
Partner conference
Communicate Smarter to Win and Retain Customers: 6 Channels, One Platform.
With evolving regulations and consumers facing an ever-growing volume of messages, retailers need to rethink how they communicate to win new customers and build lasting loyalty.
How can brands keep customers engaged without spamming them? Through real-world use cases, discover how Oppy helps retailers intelligently diversify and orchestrate SMS, RCS, WhatsApp, email, voice messages and callbots within a single platform.
The goal: deliver the right message, through the right channel, at the right time.
OPPORTUNITY
Malik Hammadi
Responsable commercialOPPORTUNITY
Alexandre CORBIER
Responsable MarketingOPPORTUNITY
Nicolas VIAN
OPPORTUNITY
Nov 30, 2026
12:40 PM1:10 PM
Salle 5
Partner conference
Exister et performer à l’ère de l’IA
The customer buying journey has changed. As we enter the era of Zero-Click Search, answer engines like ChatGPT and Gemini are becoming the new intermediaries between brands and their customers. To stay competitive, it's no longer enough to simply be visible—your brand needs to be recognised and trusted by AI. Join our experts to discover how to optimise your visibility across AI-powered search, strengthen your credibility through customer reviews and social proof, and turn every review response into a trust signal for both consumers and AI algorithms. Learn how to transform customer reviews into a powerful driver of visibility, conversions and brand authority.
Trustpilot
Guillaume Pannetier
Senior Country Manager FranceTrustpilot
Jean-Baptiste Gehringer
Head of MarketingTrustpilot
Nov 30, 2026
12:40 PM1:10 PM
Salle 3
Partner conference
From orchestration to execution: how LolaLiza turned its OMS into a driver of omnichannel growth and profitability
How can retailers grow omnichannel sales when orders, inventory and returns must be coordinated across a central warehouse, 91 stores, an e-commerce site and multiple marketplaces?
LolaLiza will share first-hand insights into its Hardis OMS deployment, covering:
unified inventory visibility;
order and returns orchestration;
in-store ordering;
marketplace integration;
ship-from-store.
Results achieved:
10% growth in e-commerce sales in the first year;
online stockouts reduced from 10–15% to near zero;
a 3% reduction in returns;
a more stable, scalable platform to support continued omnichannel expansion.
Hardis Supply Chain
Pauline Hennion
OMS presalesHardis Supply Chain
christophe gregoire
IT directorLolaLiza
Nov 30, 2026
12:40 PM1:10 PM
Salle 6
Partner conference
Loyalty & Drive-to-Store: how Marionnaud is reinventing customer relations with Insider One
Discover how Marionnaud combines loyalty, data, and AI-powered omnichannel orchestration to create more relevant experiences, strengthen customer loyalty, and turn digital engagement into in-store visits and opportunities.
INSIDER ONE
Charles Libault
Head of CRMMarionnaud
Olivier Boisnard
VP revenue Southern & Central EuropeINSIDER ONE
Nov 30, 2026
12:40 PM1:10 PM
Salle 4
Partner conference
Successfully transform with AI and cut your IT costs in half
The Kooples has undertaken a major transformation to integrate AI into its business, strengthen its AI capabilities, and cut its IT costs in half.
Arnaud Reytan, President of The Kooples, looks back on this transformation.
Alphalyr
Arnaud Reytan
PrésidentThe Kooples
Bertrand Fredenucci
CEOAlphalyr
Nov 30, 2026
12:40 PM1:10 PM
Salle 1
Partner conference
Taking Over a Store That Is Changing Its Brand Name: Priorities to Set, Challenges to Overcome, and Key Factors for Success. Testimonial from an Intermarché member.
1,084 stores have changed their brand in two years, driven by the wave of acquisitions that has been sweeping the retail sector since 2024. But what actually happens on the ground when a store changes its brand?
This conference answers that question with a testimonial from Joffrey Lahaye, an Intermarché member since 2020 who runs three stores with his wife. In 2026, they decided to take over the former Colruyt store in Montreux-Château and convert it to an Intermarché.
On the agenda:
● the transition process on the ground;
● the staff’s experience and how to support them;
● the factors that facilitated the brand change.
Finally, we’ll put this feedback into perspective by comparing it with what we’ve observed at the Casino stores that switched to the Intermarché brand...
TimeSkipper
Joffrey LAHAYE
AdhérentINTERMARCHÉ
Pierre-Yves BLANCHARD
Directeur MétierTimeSkipper
Nov 30, 2026
1:15 PM2:00 PM
Main Stage
Conference
LLMs & retail: towards a world without search engines?
Agentic shopping, shopping assistants, Generative Engine Optimization (GEA), e-commerce disruption, brand disintermediation, new battle for visibility
Nov 30, 2026
1:20 PM1:50 PM
Salle 4
Partner conference
From Consumer to Shopper: Understanding to Better Engage
From Consumer to Shopper: Understanding to Better Engage
Shopfully
Henri-Noel Bouvet
FRANCE & IBERIA DIRECTOR Shopfully
Nov 30, 2026
1:20 PM1:50 PM
Salle 3
Partner conference
How Le Temps des Cerises Converts Purchase Intent Using Conversational AI
On the Le Temps des Cerises website, a customer isn’t looking for a “700/11”: they describe what they want—high-waisted, figure-flattering jeans with a cut tailored to their body type. This shift from keywords to conversation is changing the way products are sold, and brands must adapt to it.
Through this case study, we’ll see how Doofinder’s AI assistant understands the customer’s true intent, transforms it into guided product discovery, and drives conversion. We’ll also explore what these interactions reveal: concrete insights for refining your product offerings and guiding your product decisions.
DOOFINDER
Astier VERSCHUERE
Directeur E-Commerce Les temps des cerises
Eva San Juan
Regional Marketing ManagerDOOFINDER
The european retail exhibition
30 november - 1st december 2026 • Paris Expo, Porte de Versailles
Follow Tech For Retail, subscribe !
