PROGRAM
FULL PROGRAM

Tech For Retail 2026

Nov 30Dec 1
From
To
Nov 30, 2026
1:20 PM1:50 PM
Salle 1
Partner conference

Picard x Uber Direct

Uber Direct

Thais Fievet
Direct LeadUber Direct
Emmanuelle BACH-DONNARD
Directrice Marque, Expérience Client et DigitalPicard
SUPPLY CHAIN & LOGISTICS
Nov 30, 2026
1:20 PM1:50 PM
Salle 2
Partner conference

Reinventing Personal Shopping with the 24S’s AI Stylist Assistant

Find out how WPP ES and 24S have redefined the customer experience by developing a personal style assistant

WPP ENTERPRISE SOLUTIONS

Manika EK
Global Account ManagerAWS France
Cyril Tobot
CPTO24S
Franck LISO
CTOWPP ENTERPRISE SOLUTIONS
NEW TECHNOLOGIES / IACONSULTINGE-COMMERCE & OMNICHANNEL
Nov 30, 2026
2:00 PM2:30 PM
Salle 5
Partner conference

AI in Retail: How to Turn Ideas into Business Value?

Through two real-life retail use cases, discover how to modernize your data landscape, automate high-value processes, and create the right foundations for AI to deliver tangible impact. Learn also how to identify, prioritize, and estimate the potential ROI of your future AI use cases with a unique platform developed by delaware.

delaware

SAP France

NEW TECHNOLOGIES / IAE-COMMERCE & OMNICHANNELSUPPLY CHAIN & LOGISTICS
Nov 30, 2026
2:00 PM2:30 PM
Salle 2
Partner conference

Amazon Ads

From insight to impact: how media powers retail strategy and drives measurable business results. What if media became a genuine growth lever for your own brand? Powered by unique proprietary signals - purchase, browsing, streaming behaviour - and premium content that complements linear TV, a retailer can turn its advertising investment into customer acquisition, loyalty and measurable sales, not just impressions. The session closes with a concrete case run with a French retailer, with impact measured all the way to the till.

Amazon Ads

Julie Saillour
Amazon Ads
NEW TECHNOLOGIES / IAMARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNEL
Nov 30, 2026
2:00 PM2:30 PM
Salle 4
Partner conference

Escape the "omnichannel jungle" with La Boost Factory—the premier full-funnel Martech hub!

Acquisition, conversion, loyalty, measurement... Omnichannel retailing has become a complex jungle for retailers. To help you navigate it, the Dekuple Group presents "La Boost Factory"—a unique, full-funnel Martech hub. In this session, three founders will reveal how their groundbreaking platforms transform complexity into performance: - Boost Platform: The essential tool for leveraging your data and mastering local marketing. - Reech Social Vox: The platform that reinvents influencer marketing to engage your communities. - OKube: A 360° measurement solution that proves the effectiveness of every euro invested. Join us to regain control of your customer journey!

Groupe Dekuple

NEW TECHNOLOGIES / IAMARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNEL
Nov 30, 2026
2:00 PM2:30 PM
Salle 7
Partner conference

From Online Ordering to Customer Advocacy: The Power of the Delivery Experience

Plus de 80 % des avis en ligne concernent l'expérience post-achat. Pourtant, alors que l'immense majorité des livraisons se déroule sans incident, les clients satisfaits prennent rarement la parole. Résultat : les expériences négatives sont souvent surreprésentées et peuvent peser sur l'e-réputation des marques. Comment transformer une livraison réussie en levier de satisfaction, de fidélisation et de recommandation ? Comment encourager les clients satisfaits à partager leur expérience ? Lors de cette conférence, Nicolas Movsessian, Directeur de l'Expérience Client chez GLS France, dévoilera des exemples concrets et les bonnes pratiques pour transformer l'expérience de livraison en véritable levier de fidélisation et d'e-réputation. L'objectif : faire de chaque livraison réussie un futur...

GLS FRANCE

Nicolas Movsessian
Directeur de l'Expérience ClientGLS FRANCE
SUPPLY CHAIN & LOGISTICS
Nov 30, 2026
2:05 PM2:35 PM
Main Stage
Conference

From innovation to impact: useful, simple, and large-scale technology.

Martín Tolcachir
CEOGrupo Dia
Fredy El Hakim
IT Procurement ManagerMercadona
Nacho Gonzalez Hernandez
CEO-Board MemberAECOC
Nov 30, 2026
2:40 PM3:25 PM
Main Stage
Conference

Luxury and AI: Customers Are Moving Fast. Are Brands Keeping Up?

Gonzague De Pirey
Chief Omnichannel & Data OfficerLVMH
Matthieu Fouchard
GTMOpenAI
Nicolas Gauthier
Fashion Chief Information and Tech Innovation Officer - Executive Committee memberChanel
Nov 30, 2026
2:40 PM3:10 PM
Salle 4
Partner conference

New music strategies for physical retail

Music in stores is no longer just background noise. It helps create an atmosphere, enrich the customer experience, express a brand’s identity and build consistency across a retail network. This conference explores new music strategies for physical retail and how brands can move from simply playing music to building a meaningful sonic strategy that supports both customer experience and brand identity.

Deezer for Business

Jean Felix Choukroun
Directeur Marketing, Relation Client, Digital & Grands ComptesSACEM
Marie-Pierre Renucci
Brand space and showroom managerConverse
Julien Delbourg
CCODeezer for Business
NEW TECHNOLOGIES / IAMARKETING & COMMUNICATIONSTORE SOLUTIONS / POS
Nov 30, 2026
2:40 PM3:10 PM
Salle 1
Partner conference

Serge Blanco : 39 stores, 60 days, a new POS with no downtime

Find out how DATASOLUTION helped Serge Blanco, a French fashion and lifestyle brand, migrate its store network to Shopify POS Pro. We’ll show you how we transitioned the entire network to Shopify POS within a tight deadline and without interrupting in-store sales.

DATASOLUTION

Yann Fressignaud
Directeur ConseilDATASOLUTION
Adrian Palumbo
Directeur Service InformatiqueSERGE BLANCO
Quentin Usson
Senior Partner ManagerSHOPIFY
E-COMMERCE & OMNICHANNELSTORE SOLUTIONS / POS
Nov 30, 2026
2:40 PM3:10 PM
Salle 6
Partner conference

Wifirst - From connected store to smart store: what infrastructure for tomorrow’s retail?

From connected store to smart store: what infrastructure for tomorrow’s retail?

Wifirst

Christophe Batiard
CTO Network SolutionsHuawei
Jérôme DE CASTRIES
CRO Wifirst
NEW TECHNOLOGIES / IASTORE SOLUTIONS / POS
Nov 30, 2026
3:20 PM3:50 PM
Salle 4
Partner conference

Beyond the Board: How Boardriders Turns Iconic Brands into Personal Customer Experiences

Quiksilver, Billabong, Roxy and DC Shoes are more than brands — they are communities built around a passion for surf, snow and skate. In this conversation, Boardriders and Bloomreach explore how retailers can use customer data and personalization to make every digital interaction feel as distinctive as the brands behind it. A session on D2C, brand affinity and creating customer experiences that keep people coming back.

Bloomreach

Antoine Zadri
Sales DirectorBloomreach
Nur Ghossien
IT D2C DirectorBoardriders
MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICE
Nov 30, 2026
3:20 PM3:50 PM
Salle 3
Partner conference

Bouygues Telecom x Younited: the secrets of a partnership, a true driver of performance and business.

From acquisition to payment and loyalty, discover how Bouygues Telecom and Younited built a technological and strategic partnership that creates value. An exclusive feedback session presented by Marc Laurier, Consumer Marketing Director at Bouygues Telecom, and Geoffroy Guigou, Co-founder and CEO of Younited.

Younited

PAYMENT METHODS
Nov 30, 2026
3:20 PM3:50 PM
Salle 1
Partner conference

Klee commerce

Category manager, Responsable merchandising, Direction commerciale et Chef de secteur… comment l’IA va-t-elle transformer ces métiers et leur création de valeur ? C’est la question que nous aborderons le 30 novembre à Tech For Retail, à partir des résultats exclusifs de notre enquête « L’IA et la transformation des métiers », menée auprès de managers de la force de vente, du merchandising et du category management. Car au-delà des cas d'usage pour gagner du temps, que change réellement l’IA dans les métiers de la vente et du merchandising en grande distribution ? Quels seront ses impacts demain sur les missions des équipes, leurs compétences et leurs outils ? Pour en débattre, une table ronde d’experts autour de 4 questions clés : → Quels bénéfices concrets et quels freins pour...

Klee Commerce

NEW TECHNOLOGIES / IA
Nov 30, 2026
3:20 PM3:50 PM
Salle 5
Partner conference

SNCF Connect x Lemonway Customer Experience: The Keys to Scaling a Marketplace

During this workshop, Ludwig DUMORTIER, Director of Payments and Fraud Prevention at SNCF Connect & Tech, will share his experience of managing and developing a large-scale marketplace. He will discuss how Lemonway, the payment service provider for the SNCF Connect marketplace, supports the teams in addressing their growth, seamless payment, and fraud prevention challenges.

Lemonway

Ludwig Dumortier
Directeur Paiement et Lutte contre la FraudeSNCF Connect & Tech
Florian Martinez
Key Account ManagerLemonway
NEW TECHNOLOGIES / IAPAYMENT METHODS IT (COMPUTING)FINANCIAL SYSTEMSE-COMMERCE & OMNICHANNEL
Nov 30, 2026
3:30 PM4:15 PM
Main Stage
Conference

From regulatory constraint to competitive advantage: CSR takes on a new role

Recommerce, sustainability, margin transformation, new revenue streams vs operational complexity
Xavier Vercelletto
Directeur RSEFNAC-DARTY
Anne-Sophie Louvel
Directrice Opérations et TerritoiresCiteo
Barbara Bressand-Sussfeld
Directrice RSE et Développement DurableL'Oréal France
CSR & CIRCULAR ECONOMY
Nov 30, 2026
4:00 PM4:30 PM
Salle 1
Partner conference

Altermundi x Socloz: Harnessing omnichannel retail for more responsible commerce

More than 100 brands, thousands of products with radically different operational requirements, and a rollout completed just weeks before the most critical period of the year: a firsthand account of a demanding omnichannel transformation, delivered with rigor and precision. Jacques Pons, Managing Director at Altermundi, and Antoine Fritsch, Head of Product at Socloz, take us behind the scenes of this step-by-step transformation — from ensuring the reliability of inventory data to rolling out Click & Collect and Ship from Store, and the results achieved along the way. A two-perspective conversation combining retail vision and product expertise, for those who see omnichannel not simply as an operational challenge, but as a true strategic lever.

SOCLOZ

Antoine Fritsch
Head of ProductSOCLOZ
Jacques Pons
Directeur généralAltermundi
E-COMMERCE & OMNICHANNELSTORE SOLUTIONS / POSSUPPLY CHAIN & LOGISTICS
Nov 30, 2026
4:00 PM4:30 PM
Salle 5
Partner conference

Predictive Checkout: The Signals Your Customer journeys are already sending and that nobody is capitalizing on

Retailers invest heavily in acquisition, personalization and AI upstream of the journey. Then, at the single most critical moment where revenue actually materializes they serve the exact same checkout to everyone. Yet every session emits usable signals long before the final click: input rhythm and hesitation, order and payment-failure history, device and market, payment methods displayed vs. actually used, authorization rates by PSP route, eligibility for instalment payments. This data already exists. It is almost always consumed as after-the-fact reporting, never as real-time decisioning. This session shows what happens when you treat it as predictive features: estimating conversion probability, payment-failure risk, purchasing capacity or appetite and reshaping the experience...

Qomit

Anthony Grost
DG AdjointQomit
NEW TECHNOLOGIES / IAE-COMMERCE & OMNICHANNEL
Nov 30, 2026
4:10 PM4:40 PM
Salle 7
Partner conference

Making Repair Accessible: Turning Strategic Ambition into Cross-Functional Success

Save Your Wardrobe

Adélaïde VALLEE
Leader projet InnovationKIABI
Benjamin Akoun
Manager, Consumer Goods, Retail & LuxuryBearing Point
Pauline Jaillant
Save Your Wardrobe
E-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICESUPPLY CHAIN & LOGISTICSCSR & CIRCULAR ECONOMY
Nov 30, 2026
4:20 PM4:35 PM
Main Stage
Keynote

Keynote Open IA

Diane Esslinger
Go-To-MarketOpenAI
Jean-Paul Paoli
Generative AI Business Transformation DirectorL'Oréal
Nov 30, 2026
4:40 PM5:10 PM
Salle 6
Partner conference

Agentic Marketing in Action: Real-World Use Cases with The Bradery

How do you combine predictive AI and AI agents to deliver better customer experiences and stronger retail performance? DinMo and The Bradery share concrete, field-tested use cases and what it takes to make them work.

DinMo

Oussama Ghanmi
CEODinMo
Emma Fournier
CRM & Lifecycle ManagerThe Bradery
NEW TECHNOLOGIES / IAMARKETING & COMMUNICATIONCRM & CUSTOMER SERVICE
Nov 30, 2026
4:40 PM5:10 PM
Main Stage
Conference

Conference - Olivier Dauvers - The 10 Commandments of Retail

What Every Retailer Should Know and Put Into Practice...
Olivier Dauvers
Journaliste & éditeurEditions Dauvers
Nov 30, 2026
4:40 PM5:10 PM
Salle 5
Partner conference

Humanskills - AI saves everyone time. How can it save time for the whole team?

AI saves everyone time. How can it save time for the whole team? Lessons learned from the development team of a major European travel and leisure company. Eight out of ten people who use AI at work say it makes them more productive. Yet only around one in five organizations has put the means in place to measure it. At a major European travel and leisure company, the request is clear: bring AI agents into the team responsible for developing the booking website. On day one, we discover they already exist on a few developers’ machines: one agent that writes code, another that tests it. No one knows how much they cost or what value they deliver. Over three months, we turn these individual tools into a solution for the entire team: the two agents rely on a third, which has a comprehensive...

Humanskills

NEW TECHNOLOGIES / IA IT (COMPUTING)E-COMMERCE & OMNICHANNEL
Nov 30, 2026
4:40 PM5:10 PM
Salle 4
Partner conference

Retail media: from fragmentation to scale

Since its early days, retail media has come up against the same obstacle: fragmentation. Every retailer has its own formats, audiences and measurement, so a brand planning a national campaign has to piece everything together one retailer at a time. Unlimitail was created to solve this problem by bringing retailers together in a single retail media alliance. In 30 minutes, we will show what changes when that unification reaches scale: one campaign to reach shoppers across France, onsite, offsite and in-store. With a retailer guest appearing for the first time, and an announcement to close.

Unlimitail

MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELSTORE SOLUTIONS / POS
Nov 30, 2026
4:40 PM5:10 PM
Salle 2
Partner conference

Selling What You Can No Longer Sell: How Boulanger Turns Its Inventory into a New Source of Margin with AI

How does Boulanger manage to industrialize the clearance of its in-store stock on C2C platforms (Le Bon Coin, Vinted)? With Speeral, Boulanger uses AI to automate the sale of products that can no longer be sold as new (display models, customer returns, discontinued lines, etc.) on C2C platforms, generating more margin and driving more in-store traffic.

Speeral

NEW TECHNOLOGIES / IAE-COMMERCE & OMNICHANNELCSR & CIRCULAR ECONOMY
Nov 30, 2026
4:40 PM5:10 PM
Salle 1
Partner conference

VISEO - From Product Data to AI: Lessons Learned from Petit Bateau

From Product Data to AI: Lessons Learned from Petit Bateau Bringing AI into product catalogue management is about much more than deploying a new tool. Data quality and structure, relevant use cases, integration into existing processes and team adoption are all critical to scaling successfully. Petit Bateau, alongside VISEO and Algocat, will take you behind the scenes of its project: what sparked the initiative, how the solution was implemented, how it transformed ways of working, and the key challenges faced along the way. A practical, no-nonsense experience sharing session on what it really takes to make AI an operational driver for product data.

VISEO

NEW TECHNOLOGIES / IAE-COMMERCE & OMNICHANNELMERCHANDISE & TRADE
Nov 30, 2026
5:15 PM5:30 PM
Main Stage
Keynote

Keynote - Jean Richard De Latour, CEO Tom&Co

Jean Richard de Latour
Chief Executive OfficerTom&Co
Nov 30, 2026
5:20 PM5:50 PM
Salle 2
Partner conference

From AI to Precision Retail: How to Unify Data, Decisions, and Execution to Drive Profitable Growth

Discover how artificial intelligence enables retailers to unify data, improve decision-making, and orchestrate execution at scale. This precision retail approach helps optimize customer experience, assortment, pricing, and operations—while driving sustainable, profitable growth.

Oracle Retail

NEW TECHNOLOGIES / IAE-COMMERCE & OMNICHANNELMERCHANDISE & TRADESTORE SOLUTIONS / POS
Nov 30, 2026
5:35 PM6:20 PM
Main Stage
Conference

Productivity, organization, talent: how AI transforms head offices

Dec 1, 2026
9:20 AM9:35 AM
Main Stage
Keynote

Scaling AI: Stop Piloting. Start Orchestrating

Most companies have AI pilots. Few have AI at scale. RELEX CEO Mikko Kärkkäinen shares his view on what it takes to move from experimentation to an agentic operating system that orchestrates work across the enterprise.
Mikko Kärkkäinen
Group CEO and Co-FounderRELEX Solutions
SUPPLY CHAIN & LOGISTICS
105 sessions
*/