Dec 1, 2026
1:30 PM1:45 PM
Main Stage
Keynote
More Than Child’s Play: How the LEGO Group Is Winning Over Adults and Transforming Its Retail Stores
Sylvain Munnier
Directeur Général France et IbériaLEGO
Tech For Retail 2026
Dec 1, 2026
1:50 PM2:35 PM
Main Stage
Conference
Autonomous supply chain: myth or revolution in progress?
Planning, forecasting, and flow management driven by agentic AI
Key, resilience, anticipation, cost reduction… but increased reliance on models
Dec 1, 2026
2:00 PM2:30 PM
Salle 1
Partner conference
Brevo x La Compagnie des Animaux
TBA
Brevo
INGRID ASSET
Directrice MarketingLA COMPAGNIE DES ANIMAUX
Dec 1, 2026
2:00 PM2:30 PM
Salle 4
Partner conference
From fixing to building: how Diptyque is getting its commerce ready for tomorrow with Shopify
Diptyque moved every market to Shopify in one launch. Eugénie Samama shares how a 1961 luxury house left its legacy stack behind, and what comes next for its commerce.
Shopify
Dec 1, 2026
2:40 PM3:10 PM
Salle 3
Partner conference
📊 CX: Unlock the power of your data
Data is everywhere. But how can you turn it into a real driver of performance in the retail sector?
At Tech for Retail, Zoho will share the keys to turning your data into a competitive advantage. On the agenda: how to centralise information from your various tools, make the most of your CRM, and develop an effective data strategy to better manage your sales, marketing and customer relations.
A session packed with practical advice, featuring a case study from our client Allopneus.com and real-world insights to help retailers unlock the full value of their data. See you there! 🚀
Zoho Corporation B.V
Marc Envent
Area Sales ManagerZoho
Thomas Ciezar
Marketing DirectorZoho
Dec 1, 2026
2:40 PM3:10 PM
Main Stage
Conference
Conference : Accenture x Anthropic
Michael Rehfeld
Managing Director, AI & Data - Anthropic Business Group LeadAccenture
Matthieu Leroux
GTMAnthropic
Dec 1, 2026
2:40 PM3:10 PM
Salle 7
Partner conference
Future-Proofing DTC: Building the Tech Foundation for Omnichannel Retail & Loyalty
Direct-to-Consumer (DTC) brands often reach a critical tipping point where digital success outpaces physical retail integration. The next frontier of customer retention means breaking down the silos between booming e-commerce platforms and physical storefronts, ensuring shoppers feel recognized, incentivized, and rewarded across every channel.
In this workshop, Talon.One pulls back the curtain on the technical and strategic roadmap required to design a seamless, cross-channel reward system. We will share how to build a scalable omnichannel loyalty blueprint that unifies customer data and drives long-term engagement regardless of where a purchase happens.
In this workshop, you will learn:
How to bridge the technology gap: Go inside the backend architecture needed to synchronize...
Talon.One
Sophie Allano
Customer Success ManagerTalon.One
Dec 1, 2026
2:40 PM3:10 PM
Salle 6
Partner conference
How can you push the boundaries of technology to achieve your marketing goals?
When a marketing goal exceeds existing technological capabilities, the solution isn’t to give up on it, but to surround yourself with the right experts to design a tailored solution.
Using the real-world example of a retail chain, Solusquare and Dialog Insight will demonstrate how collaboration between an ERP, an e-commerce platform, and a marketing CRM can transform customer data into true drivers of growth. From data centralization to the creation of hyper-personalized and engaging customer journeys, this conference will demonstrate how industry expertise, collaboration, and the selection of flexible technologies enable brands to achieve their marketing goals and accelerate their growth.
Translated with DeepL.com (free version)
Dialog Insight
Samuel Barbas
04 88 92 57 70Dialog Insight
Dec 1, 2026
3:15 PM3:45 PM
Main Stage
Conference
People First, AI as a Tool
Franck Le Moal
Group Information Technology DirectorLVMH
Eric Briones
Journal du Luxe
Dec 1, 2026
3:20 PM3:50 PM
Salle 2
Partner conference
Beyond products: how to create and scale high-value services in retail
What if the main obstacle to your customers' purchases wasn't the price or the product... but what they have to do after buying it?
Furniture to assemble, a TV to mount and set up, an air conditioner to install, a bike to build, a pergola to set up, a home appliance to repair...
At Mr.Bricolage, 70% of customers who used the delivery and installation service state they would not have purchased their product without it.
At Camif, 60% of customers who used the assembly service state they would have bought their furniture elsewhere or abandoned their purchase without it.
Two numbers that challenge a common belief: services don't just generate additional revenue. They trigger purchases, prevent lost sales, and build long-term customer loyalty.
The product creates desire. The service...
Dealt
Mickael Braconnier
Dealt
Dec 1, 2026
3:20 PM3:50 PM
Salle 4
Partner conference
Beyond ROAS: From Advertising Overload to Shopper Value — The Orchestration Challenge
52% of French consumers primarily expect retail media to deliver promotions and special offers, according to iligo’s 2025 Retail Media Barometer. What if true advertising performance started with the value delivered to shoppers?
As retail media continues to grow, a major challenge is emerging: moving beyond the proliferation of advertising placements to better orchestrate in-store touchpoints, without compromising the shopping experience.
How can audio, video and e-paper technologies work together to create meaningful synergies between brand communication, product information and promotional strategies? And how can data and artificial intelligence make these interactions more relevant, contextual and effective?
Ikram Mniai, Business Manager – Retail Media Lead at M-Cube, will explore...
M-Cube France
Dec 1, 2026
3:20 PM3:50 PM
Salle 3
Partner conference
Why general-purpose AI is no longer enough in 2026?
Artificial intelligence has become part of the daily routine of marketing teams. Yet when it comes to energizing a network of brands, taking local specificities into account, or making effective use of field data, general-purpose AI quickly shows its limits.
A new stage is already transforming local marketing. After predictive AI and generative AI, we are now seeing the emergence of intelligences capable not only of assisting teams, but also of acting, making decisions, and carrying out actions autonomously, based on the data and context specific to each brand.
During this conference, we will decode the shifts reshaping local marketing, the opportunities they create for brand networks, and the strategic questions decision-makers need to ask themselves today to stay one step...
DIGITALEO
Dec 1, 2026
3:50 PM4:35 PM
Main Stage
Conference
AI-augmented commerce: why product data is becoming the primary driver of trust
Regulatory constraints (CSRD, data, AI...), business model adaptation, cost vs opportunity
Guillaume Fraisse
Directeur Transformation et Digitalisation Marchandise GroupeCarrefour
Thierry Stoedzel
Directeur des Opérations Europe (COO Europe)Ecocert
Xavier Barras
Directeur des Opérations (COO)GS1 France
Fanny Guélin
Senior AI Product Manager - Agentic commerceMirakl
Raphaël Kattan
Expert Retail - Maddyness - Directeur Général Associé TalenCoMaddyness
Dec 1, 2026
4:00 PM4:30 PM
Salle 7
Partner conference
Balzac Paris x WAX: Conversational Marketing at the Heart of Meaningful Customer Relationships.
As newsletters lose momentum, Balzac Paris has turned to WhatsApp to build a more direct and personalized relationship with its customers.
Alice Bindler (CRM & Acquisition Manager at Balzac Paris) and Guillaume Escolier (CEO and Co-Founder of WAX) will share the behind-the-scenes of this conversational CRM strategy, covering product launch campaigns, automated welcome journeys, abandoned cart reminders, and back-in-stock alerts.
The session will explore campaign performance, integration with the existing CRM ecosystem, and future opportunities in customer loyalty, artificial intelligence, and international expansion.
WAX
Guillaume Escolier
WAX
Dec 1, 2026
4:00 PM4:30 PM
Salle 1
Partner conference
The Continuous Evolution of the Digital Experience: Sodexo's Experience with SitecoreAI.
Sitecore
Jure Primorac
Senior Account ExecutiveSitecore
Sory Coulibal
DXP Solution OwnerGroupe Sodexo
The european retail exhibition
30 november - 1st december 2026 • Paris Expo, Porte de Versailles
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