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Tech For Retail 2026

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Dec 1, 2026
9:40 AM10:25 AM
Main Stage
Conference

Augmented purchasing: when AI (almost) negotiates for you

Agentic AI applied to sourcing, negotiation and supplier management, cost optimization, real-time steering, new technological dependencies
Daniel Seh
Chief Procurment OfficerGroupe L'Oréal
Emmanuel Grenier
Directeur exécutif E-commerce, Data et Transformation DigitaleCarrefour
Edouard De Mézerac
CEO GroupeArtefact
Pascal Clouzard
Co-founderTech for Retail
Dec 1, 2026
10:00 AM10:30 AM
Salle 7
Partner conference

Agentic commerce: what foundations are needed for a chain of trust?

Tomorrow, a customer may entrust an artificial intelligence agent with searching for, negotiating, and purchasing a product or service. For merchants, banks, and payment networks, one question is becoming essential: How can they verify that the purchase truly reflects the customer’s intent and complies with the limits they have set?

Atos

Hedeyeh Taheri
Innovation Financial ServicesGroupe Atos
Christophe Bele
Atos
PAYMENT METHODSE-COMMERCE & OMNICHANNEL
Dec 1, 2026
10:00 AM10:30 AM
Salle 1
Partner conference

Diversifying your business with gift cards: perspectives from Gulli and Global POS

Gift cards are no longer simply a way to fund a future purchase: they are becoming a powerful tool for brands to turn their recognition into new business opportunities. Gulli Go’s story illustrates Gulli’s diversification strategy: from a children’s TV channel to licensed retail products and Gulli Parc indoor leisure parks, through to the launch of Gulli Go, its platform dedicated to family activities and outings. Its gift card, the first entirely dedicated to the family market, has one clear ambition: to get children and their families out, active and enjoying new experiences together. Discover how this multi-brand gift card creates a new revenue stream around leisure and travel activities, which technology choices made it possible to connect to a network of major brands from launch,...

Global POS

Franck Tirlot
Directeur Délégué Gulli GOGulli go
Thibaut DABONNEVILLE
VP SalesGlobal POS
Marie-Laure TELLIEZ
Product Manager / Product OwnerGlobal POS
Jean-René Aucouturier
Directeur distribution internationale M6 & Directeur commercial et développement GulliM6 / GULLI
MARKETING & COMMUNICATIONPAYMENT METHODSE-COMMERCE & OMNICHANNEL
Dec 1, 2026
10:00 AM10:30 AM
Salle 6
Partner conference

Grow your business: one registration, 9 marketplaces

Apolline Le Rudulier Glogowski will show you how to sell quickly and easily on nine international marketplaces using Kaufland Global Marketplace. Discover the benefits of international expansion with Kaufland Global Marketplace for your business, and why Kaufland marketplaces should be an integral part of your e-commerce strategy.

Kaufland Global Marketplace

Apolline Le Rudulier
Senior Sales Manager Southern EuropeKaufland Global Marketplace
E-COMMERCE & OMNICHANNEL
Dec 1, 2026
10:00 AM10:30 AM
Salle 3
Partner conference

Retail 2027: AI Is Transforming Retail. Is Your IT Ready?

How can retailers evolve their stores, enhance the customer experience, and embrace artificial intelligence without adding complexity to their IT environment? At Tech for Retail 2026, Flora Wengerow (General Manager, Unified Commerce) and Johnny Da Silva (Managing Director, Axians) will share their perspectives on the challenges shaping the future of retail. Agenda: Openbravo: how unified commerce is transforming operations and customer experiences. Scout AI: how artificial intelligence is becoming a true business enabler. Bimedia: how local retailers are leveraging digital technologies to grow their business. Cloud & Cybersecurity: how to modernize infrastructures while ensuring business continuity and resilience. A practical discussion combining business and technology expertise to...

Axians

Johnny DA SILVA
Chef d'entrepriseAxians
Flora WENGEROW
General Manager Unified CommerceOrisha
IT (COMPUTING)
Dec 1, 2026
10:30 AM10:45 AM
Main Stage
Keynote

Keynote - Nadine Graf, President Europe, UK & Ireland & Emerging Markets The Estée Lauder Companies

Nadine Graf
President, Europe, UK & Ireland & Emerging MarketsThe Estée Lauder Companies
Dec 1, 2026
10:40 AM11:10 AM
Salle 2
Partner conference

AI, Data & Marketing: how Decathlon turns measurement into actionable decisions

EKIMETRICS

Ruoyang FUMERY
Performance Leader DECATHLON
Thomas AUDENAERT
Directeur Media & Growth Marketing DECATHLON
NEW TECHNOLOGIES / IAMARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNEL
Dec 1, 2026
10:40 AM11:10 AM
Salle 6
Partner conference

Comarch Loyalty - Use Case

COMARCH

ludovic provoost
Directeur Solutions CRMclarins
Jessica Lavigne
Consultante CRM & FidélitéCOMARCH
NEW TECHNOLOGIES / IAMARKETING & COMMUNICATION IT (COMPUTING)CRM & CUSTOMER SERVICE
Dec 1, 2026
10:40 AM11:10 AM
Salle 1
Partner conference

From data to profitability: how FRIO Group drives performance across 10 brands from a single platform?

How can product data become a driver of profitability on the international stage? Frio, a multi-brand group whose portfolio includes La Sommelière, Climadiff and Avintage, joins MaPS System to share its experience: a single PIM/DAM foundation that centralises content for all its brands, generates its technical data sheets and distributes them in 17 languages across every sales channel.

MaPS System

Didier Grychta
CEOGroupe Frio
Kévin Corte
CCOMaPS System
NEW TECHNOLOGIES / IA IT (COMPUTING)E-COMMERCE & OMNICHANNEL
Dec 1, 2026
10:40 AM11:10 AM
Salle 3
Partner conference

Scaling efficiently across European marketplaces: How Damart is accelerating with AI

How can a brand accelerate its expansion into new markets without increasing resources or operational complexity? A Lengow client for more than 10 years, Damart relies on innovation and artificial intelligence to support its European expansion, automate certain marketplace operations and improve efficiency. Alongside Nicolas Appert, CEO of Lengow, Alexandre Rochoux, Marketplace Manager at Damart, will share the decisions, use cases and lessons learned that are now enabling the brand to handle 25% growth without increasing the size of its team.

Lengow

Nicolas Appert
CEOLengow
MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELMERCHANDISE & TRADE
Dec 1, 2026
10:40 AM11:10 AM
Salle 4
Partner conference

When AI Helps Customers Visualise Their Ideas: Heytens’ New Customer Journey

How can brands combine the autonomy offered by digital tools with the human expertise essential to delivering a premium experience? Heytens, a Flemish-origin brand specialising in made-to-measure window treatments, has reimagined its customer journey by putting digital technology and artificial intelligence at the service of its craftsmanship. The challenge: to support each customer at the right moment, according to the stage of their project, without compromising on the quality of personalised advice, measuring services and expert installation. Through an omnichannel approach, Heytens and Antadis have developed new digital journeys that enable customers to explore their ideas, refine their projects with an AI-powered advisor and visualise their future window treatments through...

Antadis

rémi POIRSON
Directeur marketing et digitalHEYTENS
Mathilde Abgrall
CMO AssociéeAntadis
NEW TECHNOLOGIES / IAE-COMMERCE & OMNICHANNEL
Dec 1, 2026
10:50 AM11:35 AM
Main Stage
Conference

Retail media: the new eldorado... until when?

Revenue diversification, data monetization, profitability, saturation, balancing customer experience vs revenue
Dec 1, 2026
11:20 AM11:50 AM
Salle 6
Partner conference

Back Market & Adyen: Driving Performance and Trust Through Payments

Pour un leader de l'économie circulaire comme Back Market, le paiement n'est pas une simple transaction, c'est un levier stratégique. Découvrez lors d'un échange exclusif avec Back Market comment une stratégie de paiement intelligente, a permis d'accélérer l'expansion internationale, d'optimiser la performance sur chaque marché et de bâtir une expérience client qui transforme la perception du reconditionné. Un échange sur le rôle du paiement au service de la croissance et de l'impact.

Adyen

Riccardo Argenta
Head of Global PaymentBack Market
Mailys Rouganne
Senior Account ManagerAdyen
PAYMENT METHODSE-COMMERCE & OMNICHANNELCSR & CIRCULAR ECONOMY
Dec 1, 2026
11:20 AM11:50 AM
Salle 7
Partner conference

Confidence is built through practice.

Make the offer, take the no, hold the line with a furious customer: how retailers prepare their teams for difficult conversations They say the shop floor is the best school. When it comes to speaking up, it isn’t. After a few curt refusals or a customer who starts shouting, what people mostly learn is avoidance. They stop offering, they get defensive, or they give in. What if your teams could practice those moments before facing them for real? Offering something to a customer who didn’t ask for it, taking a no without losing your smile, enforcing a rule with a furious customer: in retail, that’s everyday life. These aren’t skills you learn in a training course. You build them through repetition. Face Up creates AI-simulated customers, in voice or video, based on what retailers already...

Face Up

Mame Fall
Co-CEOFace Up
NEW TECHNOLOGIES / IACRM & CUSTOMER SERVICEHUMAN RESOURCES
Dec 1, 2026
11:20 AM11:50 AM
Salle 4
Partner conference

From Payment to Returns: Building a Delivery Experience That Converts

Cart abandonment, delivery friction, and poorly designed returns are quietly costing e-commerce businesses revenue and loyal customers. This presentation shows how treating payment, delivery, and returns as one connected journey can turn them into powerful drivers of conversion and customer loyalty. Participants will leave with practical tactics to reduce friction at every stage and, ultimately, boost conversion rates and repeat purchases.

Mollie

Sendcloud

Lea Crouzevialle
Partner ManagerSendcloud
PAYMENT METHODSE-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICESUPPLY CHAIN & LOGISTICS
Dec 1, 2026
11:20 AM11:50 AM
Salle 3
Partner conference

Your Next Customer Is a Robot. Are You Ready to Sell to It?

Your customers are already asking ChatGPT, Gemini, or Claude which pair of shoes they should buy. Tomorrow, AI agents will place orders and make payments on their behalf. For retailers, three key questions arise: How can you ensure your products are recommended by AI? How can you distinguish legitimate agents from malicious bots? How can you accept payments initiated by a machine? Guillaume Yribarren (Galitt, Sopra Steria) explores what is changing for retailers, what uncertainties remain, and the decisions businesses need to start making as early as 2027.

Sopra Steria

Guillaume YRIBARREN
Head of Payment Advisory, Sopra SteriaSopra Steria
NEW TECHNOLOGIES / IAPAYMENT METHODSE-COMMERCE & OMNICHANNEL
Dec 1, 2026
11:35 AM11:50 AM
Main Stage
Keynote

Keynote - Michelle Lamberti, Chief Omnicommerce Officer, ADEO

Michelle Lamberti
Chief Omnicommerce OfficerAdeo
Dec 1, 2026
11:50 AM12:35 PM
Main Stage
Conference

A year of AI announcements: what has really changed for retail

Dec 1, 2026
12:00 PM12:30 PM
Salle 1
Partner conference

How Lunettes Pour Tous Doubled Its In-Store Traffic Through Digital Marketing

Your campaigns are driving customers into stores. Your algorithms just don’t know it. Lunettes Pour Tous rebuilt its performance measurement framework and doubled the in-store traffic generated by its campaigns. Together with Coudac and Addingwell by Didomi, the retailer reveals its 5 key strategies: lossless server-side data collection, feeding in-store sales data back into Google and Meta, optimizing budgets based on omnichannel ROAS, selecting ad creatives based on actual sales performance, and measuring campaign impact. What you’ll take away: A data-driven, actionable Drive-to-Store playbook packed with real numbers and practical insights for retailers!

Didomi

Romain Baert
Managing Director, Server-SideDidomi
Florent Guilbaud
Head of Data Marketing
NEW TECHNOLOGIES / IAMARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNEL
Dec 1, 2026
12:40 PM1:10 PM
Salle 4
Partner conference

#Colissimo: Ship from Store: From Omnichannel Promise to Operational Reality

COLISSIMO

E-COMMERCE & OMNICHANNELSUPPLY CHAIN & LOGISTICS
Dec 1, 2026
12:40 PM1:10 PM
Salle 3
Partner conference

DQE x Orisha – Zero duplicates, zero returned mail: how La Belle Iloise rethought in-store customer relationships

In store, a customer record is created in seconds at the checkout. That is where typos, incomplete addresses and duplicates creep in, and they later cost returned mail and poorly targeted campaigns. La Belle Iloise chose to fix the problem at the source. With DQE, the Data Quality Expert and their partner Orisha, addresses, emails and phone numbers are verified in real time at the point of sale, and each customer has a single record across every channel. On the agenda: the project background, the in-store rollout and the results on customer data quality. Speakers: Ludovic BLOYET, CIO – La Belle Iloise · Flora WENGEROW, General Manager Unified Commerce – Orisha · Thomas ESBERT, Sales Director – DQE

DQE

MARKETING & COMMUNICATION IT (COMPUTING)E-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICESTORE SOLUTIONS / POS
Dec 1, 2026
12:40 PM1:10 PM
Salle 2
Partner conference

From spreadsheets to smart pricing: Allopneus' journey with PricingHUB

A huge tire catalog. A highly competitive, strongly seasonal market. A small pricing team. Cyril Caillol (Allopneus) and Jérôme Laurent (PricingHUB) share how AI, combined with a team of experts, transformed Allopneus' pricing, and the results it delivers.

Akeneo PricingHUB

Cyril Caillol
Directeur e-commerce, assortiment & approvisionnementAllopneus
Jérôme Laurent
CEO & co-founderAkeneo PricingHUB
NEW TECHNOLOGIES / IAE-COMMERCE & OMNICHANNEL
Dec 1, 2026
12:40 PM1:10 PM
Salle 5
Partner conference

How Carrefour utilises AI-powered personalised challenges to drive customer growth

Discover how Carrefour uses AI-powered personalised challenges to strengthen customer engagement and create more value across the customer journey. This session will explore how data and artificial intelligence can help deliver more relevant, individualized experiences, encourage participation, and support customer growth. Attendees will gain practical insight into how personalised activation strategies can turn customer data into measurable business impact.

Eagle Eye

Cédric Chereau
VP EMEA & MD EagleAIEagle Eye
NEW TECHNOLOGIES / IAMARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNEL
Dec 1, 2026
12:40 PM1:10 PM
Salle 7
Partner conference

OMS, Innovation and AI: How SMCP Is Rethinking the Customer Journey with Manhattan

Manhattan

Maxime Curci
Responsable Domaine IT Retail & OmnicanalSMCP
David Fontaine
Directeur Commercial Europe du SudManhattan
NEW TECHNOLOGIES / IAE-COMMERCE & OMNICHANNELSUPPLY CHAIN & LOGISTICS
Dec 1, 2026
12:40 PM1:25 PM
Main Stage
Conference

The augmented store: smarter, more efficient, more human

Point of sale transformation digitalization (screens, data, retail media) low-tech / energy efficiency, contradiction between hyper-tech and sobriety
Miguel Ángel González Gisbert
Chief Digital Officer Groupe & FranceCarrefour
Sébastien Fourcy
Senior Executive Vice President – EMEAVusion
Marc Taieb
Président-Directeur GénéralWifirst
Mike Hadjadj
Founderiloveretail.fr & La Retail Tech
Dec 1, 2026
1:20 PM1:50 PM
Salle 2
Partner conference

Global vision, local execution: Sephora Collection’s new merchandising workflow

How can you manage a global merchandising strategy without losing the flexibility each market requires? With Retail VR, Sephora Collection is rethinking its workflow to effectively manage categories with very different requirements — from makeup to skincare and accessories. A global vision is defined at the top level, then tailored across regions, countries and individual stores to reflect local market realities. The result? More autonomous marketing and merchandising teams, empowered to create, adapt and roll out their recommendations faster. Go behind the scenes of an international transformation that brings together global consistency, local agility and operational efficiency.

Retail VR

Nadia Foundou
IT SephoraSephora
Isabelle Martinez
Head of IT Sephora CollectionSephora
Josselin Monnot
Responsable Grands ComptesRetail VR
MARKETING & COMMUNICATION IT (COMPUTING)MERCHANDISE & TRADE
Dec 1, 2026
1:20 PM1:50 PM
Salle 4
Partner conference

Hightouch: From idea to reality - Agentic for Marketing

In this workshop, we’ll follow a day in the life of a modern marketer faced with a real-world challenge: boosting repeat purchases. Starting with a simple question in natural language, the agent-based AI analyses customer data, identifies an opportunity, builds a targeted audience, generates content consistent with the brand, launches a multi-channel campaign — email, SMS, push notifications and paid media — and then measures its impact. A practical demonstration to understand how to move from idea to marketing action more quickly and with greater personalisation, control and measurability.

Hightouch

Arthur Le Sciellour
Solutions EngineerHightouch
Sylvain Huprelle
Solutions EngineerHightouch
MARKETING & COMMUNICATION
Dec 1, 2026
1:20 PM1:50 PM
Salle 3
Partner conference

How Fermob enhanced its B2B customer experience and boosted sales with Visiativ Commerce ?

Join Benjamin BALATIN from Fermob as he shares his experience with the deployment of the Visiativ Commerce Suite. Discover how Fermob leveraged its PIM, B2B sales portal, and dedicated digital tools to transform its international B2B customer experience, streamlining processes from product data management to after-sales service. A concrete customer story highlighting key use cases, business benefits, and lessons learned, designed for organizations looking to accelerate and structure their omnichannel strategy.

Visiativ Software

Benjamin Balatin
Directeur Transformation Fermob
Vincent Coelho
Responsable Grands ComptesVisiativ Software
E-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICE
Dec 1, 2026
1:20 PM1:50 PM
Salle 7
Partner conference

Marketplace: How to Turn Product Data into a Growth Driver — Insights from Zooplus x Algocat

As marketplaces continue to expand their product ranges, product data quality has become a key driver of growth. How can retailers onboard thousands of products faster, improve data completeness and make more products ready to sell? Through the Zooplus x Algocat experience, discover how AI can automate product data enrichment, unlock previously unpublishable products and accelerate time-to-market. A practical discussion focused on the challenges, results and key learnings from this collaboration.

Algocat

Jérémie Marcin
Marketplace Business Development ManagerZooplus
Guillaume Bondelu
Directeur produit et marketingAlgocat
NEW TECHNOLOGIES / IAMARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNEL
Dec 1, 2026
1:20 PM1:50 PM
Salle 5
Partner conference

Trusted Shops

Trusted Shops SARL

Jean-Marc Noël
Co-Founder & CEO Trusted Shops SARL
105 sessions
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