Conference Program

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Dates

Nov 24Nov 25

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Partner conference

Purse and Oney: How open banking makes financing easier for your customers.

Hmimi AZZOUT (Oney) and Julien Jonville (Purse) explain how their technological partnership streamlines purchasing journeys, increases acceptance rates, and secures financing for your customers. 🗓️ November 24 🕑 14:40

Partner conference

Reinventing the customer experience with a scalable, unified and modern digital platform.

Today’s retailers face rising customer expectations, fragmented ecosystems, and the pressure to innovate faster. Contentful and Kaliop will show how a composable, API-first architecture unlocks agility and consistency at scale. With real-life examples such as Alpro’s fast expansion across dozens of markets and Flaconi’s ability to deliver rich, high-performing customer journeys, we’ll explore how modern brands streamline content operations, improve Core Web Vitals, and accelerate time-to-market. A clear framework for future-proofing your digital retail experience.

Gaëlle Chatelard

ContentfulPartner Account Manager

Kristin Montag Brown

ContentfulDirector, Channel & Alliances

KaliopProject Director

Partner conference

Retailers: How to harness the power of local to manage growth

The difficulties faced by large retailers signal the end of a model based on high-volume sales of the same product for everyone. Today, local is emerging as an essential strategic lever for generating future growth. Whether in food, DIY, or fashion, the brands that perform best are those that adapt their marketing, merchandising, and sales approach to the purchasing power, consumption habits, and specific expectations of each store's customers. In this context, brands must reinvent their model to reconcile global management with local customization. They must find the right balance between strategic vision and execution on the ground. This is the question at the heart of the conference organized by Klee Commerce: How can we harness the power of local to manage growth? How can we reconcile global commercial strategy with local performance?

Sébastien Tourné

Agence Cross PDG

Cédric Pradier

PromicyCo-fondateur

Jean-Luc Malige

KLEE COMMERCEDirecteur Commercial

Rémi Van Der Linden

WeldomManager Merchandising

WeldomDirecteur de l'offre

The key role of customer reviews in optimizing product discovery in an AI-driven world.

AI is changing the way consumers search for, discover, and decide to buy new products. Now, AI agents, acting as new intermediaries between consumers and brands, can make your products invisible to shoppers and significantly decrease your sales. The challenge for your brand is no longer about appearing in searches (Share of Search), but about being included in AI summaries or recommendations (Share of Summary). Customer reviews can help. Up to 90% of citations in generative AI responses come from Earned Media, which means that authentic customer reviews are the most important signal used by AI engines. Join this workshop and discover the exact steps that make AI recommendations exclusively favor your brand!

BAZAARVOICESr. Solution Consultant

Partner conference

Wifirst

Jerôme DE CASTRIES

Place des Innovations

Pitch Competition & Collaborations: Operational Efficiency & Supply / In-store Experience

Reinventing Commerce: The New Horizons of Retail

Discover how to transform retail challenges into growth opportunities. An expert conversation on AI, unified commerce, and winning strategies for peak season. With Peyman Naeini (Field CTO, Shopify), Alexandre Chaumien (Head of Enterprise EMEA, Shopify), and Emilie Benoit-Vernay (Director of Partnerships EMEA, Shopify).

ShopifyField CTO

Émilie Benoit-Vernay

ShopifyDirector Sales & Partnerships EMEA

Alexandre Chaumien

ShopifyDirector of Enterprise EMEA

Partner conference

AI and hyper-personalization: payment strategies for 2026 to optimize costs and boost growth. Insights from Younited, Smeg, Adyen

Long considered as a simple technical step in the customer journey, payment is today a strategic performance lever for retailers. This workshop will explore how innovations in payments transform conversion rate optimization, transaction cost control and margin improvement. • Virginie Melaine, Adyen Country Manager, will present the latest trends and innovations in the application of AI to payments and transaction optimization. • Olivier Tremoureux, Marketing and Communication Director for Smeg France, will share the point of view of an e-merchant on the concrete challenges of payment. • Pauline Tolila, Sales and Marketing Director for Europe Younited, will explain how split payment can become a real lever for growth and loyalty for brands. A dynamic 30-minute format to understand how to transform a simple check-out tool into a global performance solution for modern commerce.

Virginie Melaine

ADYENCountry Manager

Olivier Trémoureux

SMEGDirecteur Marketing et du développement commercial

YOUNITEDHead of Sales & Marketing Europe

Partner conference

AI at the benefit of the brand: AMI Paris boosts the performance of its product visuals

AMI Paris transforms operational complexity into a performance lever. A pragmatic, plug-and-play approach that accelerates time-to-market, improves ROI and opens the way to new visual uses. From automated variation generation to seamless PIM ↔ DAM integration, AMI Paris simplifies the management and diffusion of its product visuals thanks to AI and the dedicated monitoring of the Scaleflex teams.

ScaleflexSolution Engineer

Camille Charrier

ScaleflexSales Manager

Partner conference

Bonne Maman x Colorz: From Transformation to Digital Acceleration

Performance, personalization, CRM and expansion: How to drive brand awareness, customer experience and business growth through the Shopify ecosystem for a global enterprise.

Agence ColorzCEO & Founder

Fleur Delga-Nivard

Groupe AndrosDirectrice du Digital

Partner conference

How did BHV Le Marais turn a major IT challenge into an ultra-personalized customer experience with Comarch?

Starting from scratch, BHV Le Marais chose the Comarch Customer Engagement Platform to rethink its loyalty and offers strategy. In just a few months, the teams rebuilt a complete system capable of managing loyalty and promotions across all channels. Carried out in a demanding context, the project laid the foundations for a modern, agile platform designed to serve the diversity of its customers.

Gaëtan Demoures

Groupe SGMDirecteur Systèmes d'Information

ComarchDirecteur Consulting Fidélité

Partner conference

Intelligent Content: The Missing Layer of Your AI

The Future of Retail Content: From Chaos to Intelligent Scale Retailers today must deliver 10x more personalized content across multiplying channels without bigger teams or budgets. Discover how intelligent content and AI together solve retail’s content scale crisis. Learn how structured, contextual, and measurable content turns AI into a true multiplier, powering continuous optimization, personalization, and growth. See how leading brands use Contentful’s composable foundation to make content accountable, scalable, and revenue-driving.

Estelle Karsenti

ContentfulSenior Solution Engineer

Partner conference

Maisons du Monde reinvents its in-store customer journey

Discover how Maisons du Monde is reinventing its in-store customer journey. This session will explore the innovative strategies and Generix technologies implemented to offer a fluid, personalized, and engaging shopping experience, harmoniously integrating physical and digital channels. Come and understand the challenges met and the successes achieved in this retail transformation.

Alexandre Parisi

Maisons du MondeResponsable SI STORE

Maisons du MondeProduct Owner

Geoffroy Saint-Olive

GenerixDirecteur BU commerce

Partner conference

The Circular Advantage: How Retailers Can Win When Fast Fashion Gets Faster

Fast fashion is accelerating, pressure on margins is increasing, and consumers are becoming more volatile. But according to the latest McKinsey & BoF State of Fashion report, the strongest growth in retail no longer comes from new products but from second-hand: a market growing two to three times faster than traditional retail, with nearly 60% of consumers planning to buy second-hand by 2026. In this session, Akeneo and Faume will explain why resale has become a strategic lever across all categories (from luxury and premium to mass market) and how brands that are already embracing it are seeing gains in loyalty, acquisition, and profitability.

FaumeCEO & Co-Founder

Agape Strategy Consulting Profitable Resale Expert

AkeneoSenior Product Marketing Manager

Sustainable Commerce and Regulation: No Data, No Future

Laura Martinez Gomez

Nestlé FranceChief Digital Officer and Head of IT

Hélène Valade

LVMHGroup Environment Development Director

Cédric Lecolley

GS1 FranceDirecteur Commercial & Filières

Bertrand Swiderski

Carrefour - PerifemDirecteur RSE du groupe Carrefour et Président de PERIFEM

Partner conference

AI driving operational excellence: JD Sports’ strategy for intelligent order management

How can Artificial Intelligence become a true driver of growth without increasing headcount? JD Sports’ Deputy CTO will share the group’s strategy for scaling internationally through AI. He will explain how a modern, cloud-native infrastructure enables AI agents to make faster, smarter decisions, and why scalability has been a decisive factor in JD Sports’ technology choices. The message is clear: AI isn’t something you simply add on to an organization. It must be built on strong foundations. To make it truly transformative, you need robust “pillar” systems, from ERP to order management, around which the intelligence of the business can grow and thrive.

JD SPORTSDeputy CTO

FLUENT COMMERCESVP EMEA Sales

Partner conference

CRM in 2026: With or Without Predictive AI?

Generative AI is shaking up CRM and promises true scalability. Yet only one thing remains guaranteed to drive customer retention and revenue: customer data. This is where predictive AI makes all the difference: it industrializes CRM, boosts productivity, scales personalization, and increases CRM-driven revenue, all powered by data. It lets the data decide who to contact, through which channel, at what moment, and at what frequency. Under these conditions, CRM anticipates instead of reacting, and regains a strategic, long-term role in brand growth within an increasingly competitive market. TUI France chose predictive AI eight years ago, and an especially revealing A/B test has since confirmed that returning to traditional CRM is simply no longer an option. Splio invites you to discover these insights during a dedicated workshop.

Jorma Leteurtrois

SplioProduct Marketing Manager

Sandra Fernandes

TUIResponsable CRM et fidélisation

Partner conference

Digital, the new home for the senses: Petrossian’s Shopify transformation.

A success story where digital becomes a showcase for the senses: how Petrossian reinvented selling caviar online with Shopify and Antadis.

ShopifySenior Partner Manager

Mathilde ABGRALL

AntadisDirectrice Marketing Associée - Experte CX IA & Innovation

PetrossianHead of E-commerce & Digital

Partner conference

Equadis X PepsiCo – Redefining Retail: When AI drives reliability and performance at scale

What if AI became your greatest ally to boost sales and create a memorable consumer experience? AI is redefining retail — faster, more personalized, more consistent. Join Equadis and PepsiCo to discover how product data can become a powerful lever for growth, personalization, and reliability at scale.

Guillaume GOBILLARD

EQUADISSales Director

Clémence SOUCHE

PepsiCoDigital Product Manager

Partner conference

Fluidic Retail: Re-coding Retail DNA with AI

Fluidic Retail makes AI the operating engine of retail—not just another feature. It recodes how needs are sensed, choices are shaped, and value is created across every channel. Data feeds the system, models operationalize it, and humans provide oversight. Decisioning shifts from periodic to continuous, from averages to individuals, and from reactive to anticipatory. The outcome is a living retail system that adapts in real time—faster, hyper-personalized, more efficient, and more sustainable—while preserving human trust.

Partner conference

From promise to reality: customer feedback on the impact of Manhattan OMS / POS solutions

Concrete examples of retailers gaining agility, margin, and customer satisfaction through unified orchestration.

Manhattan AssociatesSenior Sales Director

Manhattan AssociatesPrincipal Solutions Consultant

Place des Innovations

Startup Award

Startups are shaking up the retail industry! Even before the awards, this selection is a success in itself, as it gives startups the opportunity to present their solutions and products to a packed audience. For the public, it's an opportunity to discover the cream of innovation, gathered on one stage for dynamic pitches that paint a complete picture of the near future of retail.

Partner conference

Trend Report 2026 : Future drivers of efficient and sustainable logistics

For this 4th edition of the 2026 Delivery Trends Report, Woop has gathered recognized experts from the logistics ecosystem to define the trends that will transform tomorrow's logistics. From the impact of the economic context to environmental regulations, through flow pooling and the rise of augmented reality, this study decodes future strategies for deliveries that are efficient, sustainable, and centered on customer experience!

Antoine Routaboul

Why and how to THINK CUSTOMER? A demonstration through examples (and sometimes by the absurd…)

Olivier Dauvers Journaliste & éditeur Editions Dauvers

Olivier Dauvers

Editions DauversJournaliste & éditeur

Partner conference

Digital to Store: How does Leroy Merlin measure the impact of the web on in-store sales?

Agence BespokeConsultant Data & Analytics

Agence BespokeDirecteur Data & SEO

Partner conference

Give your local stores a voice. Keep control of your brand!

Discover how to balance local initiative with national consistency. Through real-world examples, Artur’in demonstrates how to empower stores to publish regularly on social media while staying true to the brand’s image, guidelines, and strategic priorities.

Philippe Jochem

Artur'inDirecteur Grands Comptes

Brico CashResponsable Communication et Marketing

Partner conference

Modernization of ancillary payments for a national airline through a mobile solution enhancing service and revenue

With an intuitive mobile solution, ground agents can streamline check-in and boarding while offering last-minute upsells such as seats, meals, and baggage. Inspired by retail principles, this approach transforms every passenger interaction into a driver of both service quality and profitability.

SYNECHRONHead of Aviation Solutions

Partner conference

Taking on the pure players: inside Epeda, Merinos & Bultex’s new sales powerhouse

Facing the pure players, Epeda, Merinos, and Bultex have reimagined their retail ecosystem and turned their content into a true driver of success. With Wedia’s Digital Asset Management solution, every piece of information is centralized and seamless, ready to boost sales and power high-performing customer journeys. This talk reveals how these strategic choices enable retail success, drive sales growth, and foster greater agility. And you — how could your content become an engine for performance and growth?

Stéphane Rougon

Sébastien Alexandre

Groupe COFELDirecteur Digital et Systèmes d'Information

Partner conference

The Future of eCommerce is Conversational

Beyond search engines, filters, and chatbots, discover how conversational AI is reinventing the online shopping experience. During this keynote, Françoise will explain why consumers now expect simple and natural interactions in their e-commerce experience, and how a conversational approach transforms product search into a true conversion lever.

Françoise Nauton

Juliia bySpiriitCEO

Partner conference

Turn your payment strategy into a pilar of growt

A concrete and educational session to understand how to move from fake omnichannel to unified payments, better understand and leverage wallets (including Wero), and successfully expand internationally.

MollieDirecteur France

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