Conference Program

All Conferences

Dates

Nov 24Nov 25

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Partner conference

Worldline

Secrets of scale-ups and unicorns: what they understood before anyone else

Philippe Corrot

MiraklCo-founder & CEO

DustCEO and co-founder

PhotoroomCo-founder & CTO

Pascal Clouzard

Tech for RetailCo-founder

Partner conference

Best-of digital fails that annoy your customers (and how to avoid them)

Your digital journeys are optimized, your campaigns well tuned, and everything seems under control… yet without realizing it, you could still be losing customers to small glitches you don’t see but they definitely do. In this talk, Alexandre Grais (CPTO & Co-Founder, kapptivate) will unpack the most common digital fails in retail and share practical ways to prevent them. With AI and proactive monitoring, learn how to catch these issues before your customers do and deliver a seamless experience without nasty surprises. A must-see if you’d rather not hear about a bug affecting your customers on Twitter!

Alexandre Grais

kapptivateCPTO & Founder

Partner conference

Cdiscount’s video strategy: bridging branding and performance to shape the future of retail media.

Cdiscount trusted Dailymotion Pro for the launch of its new advertising offering, making video the foundation of a more dynamic shopping journey. This strengthened brand visibility from the very first product search, thereby enhancing the user experience, improving ad performance, and driving sales on its platform.

Joanna Lesiourd

CdiscountProduct Manager

David Rozencwajg

Dailymotion ProDirector, Supply & Enterprise

Partner conference

Edge computing: How to modernize your stores ?

In a world where the customer experience now unfolds in real-time, retail outlets must evolve to become smarter, more connected, and more autonomous. Edge Computing is emerging as a major driver of this transformation. Come and discover how Scale Computing, Lenovo, and Novahé simply address these new challenges.

Scale ComputingSolutions Architect South Europe & MEA

Nathalie Monnaux

Scale Computing

Christophe Lamamy

NovahéDirecteur Clients Solutions Factory

Partner conference

How do gift vouchers change consumer behavior?

Beyond the act of giving, gift cards and vouchers have become a key driver of modern consumer behavior. They support the digitalization of commerce by integrating into digital wallets, loyalty programs, and mobile apps. They also meet a growing demand for simplicity and immediacy: consumers can buy, give, and use them without constraints or delays. Finally, gift cards align with new societal expectations: they promote mindful consumption (recipients buy only what they need), support local businesses, and help companies foster employee recognition and motivation. As such, they are no longer just a payment method, but a catalyst for transforming purchasing habits and the relationship between brands and consumers.

SALVAEX Directeur Général SALVA

Paul Van der Schueren

OGLOBAPrésident

PlebicomCEO at Plebicom eBuyClub

Pascal Nouvellon

IllicadoCEO | Directeur Général Illicado

Partner conference

How Westfield is transforming its ecosystem into attractive living spaces for brands, centers, and consumers through digital technology, AI, and retail media.

Working with the world's leading retailers means you need to offer first-class services to the brands and people who visit your shopping centers. To maintain this leadership position, discover how Westfield has transformed its marketing activities through the use of AI, data, retail media, and digital technology.

Benoit Cappiello

RazorfishAsociate Director

UNIBAIL RODAMCO WESTFIELDHead of Data & AI projects

Partner conference

New ways of engaging with your customers to boost sales and loyalty

In an ever-changing retail landscape, how can brands stand out and deliver an exceptional customer experience? Join us for an exclusive partner conference. This is your opportunity to explore innovative strategies in marketing, e-commerce, and omnichannel retailing. Discover how Oracle Retail's AI-powered solutions, illustrated with real-world examples, can optimize customer engagement, personalize shopping experiences, and create perfect synergy between physical and digital channels. This is a unique opportunity to gain practical insights to transform your retail approach and boost your performance.

Guillaume Jonglez

Oracle RetailRetail Advisor

Sylvain Bouches

LegoHead of Marketing France, Spain & Portugal

Partner conference

What if retail could move twice as fast? Chronodrive’s path to omnichannel and the future of agentic experiences

For Chronodrive, moving faster wasn’t just a goal - it became a reality. In just three months, the retailer unified in-store, web, and mobile content into one agile system, cutting campaign launch times in half and empowering teams to collaborate effortlessly. Join Céline Nabais (Chronodrive) and Guiomar Andrade (Contentstack) as they explore how this transformation unlocked agility, creativity, and seamless customer experiences. And imagine — what if retail could move 10× as fast, with intelligent digital agents that automate workflows, orchestrate experiences, and optimize every channel in real time?

Guiomar Andrade

ContentstackEnterprise Sales

ChronodriveBPO Client - Gamme - Anim Co, Direction IT

Artificial intelligence, real proximity

Keynote Philippe Palazzi - CEO Groupe Casino et Président de Monoprix et Naturalia

Philippe Palazzi

Groupe CasinoDirecteur Général du Groupe Casino et Président de Monoprix et Naturalia

9:50 AM10:30 AM

AI in the supply chain: the silent revolution

AutoneCo-founder & CEO

Vincent Gufflet

Fnac DartyDirecteur Services et Opérations

Jean-Luc Rognon

Supply Chain MagazineRédacteur en chef

Jean-Christophe Machet

10:00 AM10:30 AM

Partner conference

Automate, Anticipate, Personalize: AI Integrated in Odoo for Retail

What if AI became your best ally to save time and build stronger customer loyalty? With Odoo, retailers take their business to the next level: automated invoice processing, smarter CRM, effortless website creation, and AI-powered customer support. A new way to manage retail, smoother, more human, and more efficient.

Emilio Carcela Gonzalez

OdooDirect outbound sales

10:00 AM10:30 AM

Partner conference

From email marketing to conversational marketing: Pixmania's 360° evolution

In a highly competitive e-commerce environment, Pixmania has evolved its digital marketing from a fragmented approach to a coordinated and personalized strategy across all touchpoints. Discover how the brand has built a model centered on omnichannel customer engagement (email, SMS, web push, WhatsApp, etc.) using Insider to boost conversion, reduce cart abandonment, and develop upsells.

PixmaniaDirecteur Général Adjoint

10:00 AM10:30 AM

Partner conference

How to optimize unsold inventory management across a retail brand?

Discover the insights of Jérémy Kopernik, CFO of Coop Atlantique.

Simon BALDEYROU

PhenixDirecteur Général

Jeremy Kopernik

Coop AtlantiqueDirecteur Financier

10:00 AM10:30 AM

Partner conference

LOCALA : Customer Experience & Cybersecurity: The New Pillars of Retail Success in 2025

The 2025 customer is asking for the impossible: an ever-richer and more connected in-store experience, but with a guarantee of absolute security. How can you meet this dual challenge without sacrificing innovation or trust? Discover our exclusive analysis, from the "Retail Insights 2025" barometer, to navigate this new reality and get ahead of the curve. In this conference, we will present our analysis on: The "awexperience" revolution in-store. We will break down this powerful new consumer expectation: 85% of them want to have memorable and sensory experiences at the point of sale. Discover how phygital and immersive concepts are no longer gadgets, but powerful levers to turn a simple visit into an act of purchase and loyalty. Cybersecurity as the foundation of customer trust. Every innovation is a potential gateway for threats. With an average of 44 cybersecurity incidents per year for French companies, the stakes are high. Our analysis will shed light on the scale of the risks and why a robust security strategy has become the essential pillar of a successful customer relationship. Leave with a better understanding of customer expectations and security challenges to make the right decisions in 2025.

Augustin de Nanteuil

LocalaResponsable marketing europe

Sandrine Préfaut

LocalaDG Europe

10:00 AM10:30 AM

Partner conference

Payment resilience: how reliability drives growth - round table.

Fnac Darty Head of Payment and Fraud Prevention

Frédéric Loos

CipangoOperating Partner

10:00 AM10:30 AM

Partner conference

Predicting purchases to improve customer loyalty: what if the future of customer relations lay in anticipation?

What if you could know what your customers want... before they even say it? This is the new challenge facing retailers: anticipating expectations and catching intentions before they even take shape. It's no longer just a question of reaction, but rather of anticipation, spotting the subtle signs of waning interest, sensing an opportunity for upselling... Thanks to artificial intelligence and data, transform raw data into clear action scenarios ! Discover the Power BI and LS Central duo, to transform this massive amount of data into smart and hyper-personalized decisions, both online and in-store.

TVH ConsultingDirecteur Avant Vente

Mouloud Chermak

TVH ConsultingResponsable BU Retail

10:00 AM10:30 AM

Partner conference

SecuFlow – Enhanced Security, Optimized Customer Experience.

An innovative digital approach to streamline the customer journey, reduce shrinkage, and save time and resources in theft management. 📧 info@assets-protection.ch 🌐 www.assets-protection.ch Stand: A31

10:30 AM10:50 AM

Driving Growth Through Technology: How Falabella Transformed Retail Across Latin America

Keynote Ariel Schabas - CTO Digital Commerce & CIO, Falabella. Falabella is Latin America’s leading retail and financial services groups, operating across multiple countries with businesses spanning department stores, fashion, home improvement, supermarkets, e-commerce, and banking

Falabella RetailCTO Digital Commerce & CIO

François Sorel

BFM BusinessRédacteur en chef

10:30 AM11:30 AM

Place des Innovations

Pitch competition & collaborations - Marketing & communication

co-organized with Retail Tech

10:40 AM11:10 AM

Partner conference

5 ways to manage your teams using customer feedback analysis

What if the Voice of the Customer finally became an ally for field management? Many brands collect reviews, verbatim comments, and surveys, but too rarely do they translate this information into simple, motivating, and effective management practices. However, the most successful brands use the Voice of the Customer to give meaning, prioritize actions, and develop the skills of their teams on a daily basis. 👉 In this 30-minute session, discover five simple and immediately actionable levers to turn Voice of the Customer analysis into a real management tool: Better engage teams around customer satisfaction Reduce time spent on dashboards Prioritize the irritants that really matter Develop autonomy and accountability in the field Celebrate what works (and replicate best practices) Objective: leave with concrete methods, tested in retail, to transform the Voice of the Customer into a driver of action and team cohesion.

Bertrand CHRISTOPHE

SATISFACTORYDirecteur commercial

10:40 AM11:10 AM

Data & AI to Boost Your Store Performance

Discover how AI and the power of SAP solutions turn your data into actionable insights to manage your stores. With AI and the SAP Business Data Cloud platform, gain real-time analytics: performance by product category, store-to-store comparisons, national trends by period... A hands-on workshop to experience an AI agent capable of generating instant reports and optimizing your decisions.

Xavier Arnaudin

DELAWAREResponsable des offres Retail

Marc-Antoine Berthet

SAP - DELAWARELead Domaine Innovation

10:40 AM11:10 AM

Partner conference

From IT Overhaul to Value Creation: The Successful Bet of BZB Teams with Maxxing

Don’t miss this session revealing how BZB is turning its IT overhaul into a true engine for value creation. Dive into an inspiring journey of agile IT strategy, a reimagined loyalty program, and a next-generation customer experience powered by data and gamification. A must-attend session to discover how technology and business alignment can deliver real impact.

MaxxingDirecteur Commercial

BZBResponsable IT

BZBEbusiness & CRM Leader

10:40 AM11:10 AM

Partner conference

From mass retail to marketplaces (Amazon, La Redoute, etc.): How does Eminence optimise its time-to-market with the MaPS System PIM?

From French-made underwear to international retail giants, Eminence faced a major challenge: distributing its product data quickly and efficiently across multiple channels (supermarkets, eCommerce, marketplaces, distributors, B2C). With a rich catalogue available in 11 languages, data coming from multiple systems (ERP, PLM, manual inputs), and formats required by more than 15 partners, product data management had become a real obstacle to growth and international expansion. Through this customer success story, discover how Eminence: centralised its product data in a unified PIM, automated exports to key partners (Amazon, La Redoute, Vente Privée, Showroom Privé, etc.), gained agility with governance adapted to nearly 50 users, and reduced its time-to-market while strengthening data quality and GS1 compliance. An inspiring conference for all brands and retailers looking to accelerate omnichannel and international growth through effective product data management.

Vincent Descreux

EminenceIT Project Manager

10:40 AM11:10 AM

Partner conference

Optimizing the gift card experience with the wallet: the cross-vision of Nature & Découvertes & Global POS

The gift card is evolving: from plastic to smartphone, it is now integrated into the heart of the customer journey and is becoming a powerful lever for engagement and loyalty. With insights from Nature & Découvertes, discover the concrete benefits of wallet integration, market trends, and the prospects offered by this 100% mobile experience. A cross-vision to demonstrate how the wallet transforms customer relationships: making them more practical, more engaging, and more sustainable.

Marie-Laure TELLIEZ

Global POSCheffe Produit

Nature & DécouvertesResponsable des marchés professionnels et de la carte Cadeau

10:40 AM11:10 AM

Partner conference

Truffaut & Dealt : Home Services, New Growth Drivers for Retail and E-Commerce

Retail is entering a new era : customers no longer just buy a product, they expect a complete solution that makes their lives easier. Delivery, installation, maintenance, repairs… home services are becoming a major lever for growth, loyalty, and differentiation for retailers. In this exclusive session, Truffaut, an iconic French retailer, will share its experience with Dealt, the SaaS platform that enables retailers to structure and manage their home service offerings in white label, both in-store and online. You will discover : - How to turn services once seen as a cost into a profitable strategic asset. - The concrete results achieved by Truffaut: customer adoption, satisfaction, and additional revenue. - What’s next: embedded insurance, service-driven loyalty programs, subscription models. An inspiring session for retail and e-commerce leaders looking to enrich the customer experience and unlock new recurring growth opportunities. After the conference, meet us at Dealt booth B96, right next to the conference hall, to explore how this model can be applied to your business.

Mickael Braconnier

DealtCEO & Co-Founder

TruffautLeader Expérience Clients

10:40 AM11:10 AM

VusionLive: The Smart Interface for Connected Retail

10:50 AM11:30 AM

Flying through turbulence: how agility becomes a strategic superpower.

Facing volatile customers and unprecedented technological pressure, uncertainty is the new norm. The real challenge: mastering this turbulence. The sociology of the evolving consumer will be deciphered to identify the growth levers that work today. The objective: to provide inspiration for aligning operational performance with the necessary fundamental transformation, illuminated by testimonials from key brands.

Claire Sixdeniers

Carrefour ServicesDirectrice Marketing, Digital et Experience Clients

Groupe RETIFDirectrice Générale

Vincent Doumerc

FRANPRIXDirecteur Général

Valérie Piotte

AltaviaDirectrice Générale d'Altavia.Openlab

AltaviaDirecteur des Études

11:20 AM11:50 AM

Partner conference

AI & Local Marketing: How Retail Networks Are Already Gaining Performance

You hear about AI everywhere, but it's no longer a futuristic promise. It's already transforming marketing for retail networks. In this conference, discover how brands are leveraging artificial intelligence to manage their e-reputation, boost their campaigns, and strengthen local engagement. Concrete feedback with indicators will demonstrate the effectiveness of AI in enhancing point-of-sale performance.

Mania Ginisty-Gold

OrpiResponsable CRM & Data

Arthur Baribeaud

DIGITALEOLead Data & AI

DIGITALEOFondateur

11:20 AM11:50 AM

Partner conference

ba&sh: Premium experience & cost optimisation – the dual promise of intelligent omnichannel

How can you elevate the customer experience while keeping — or even optimising — costs under control? An apparent paradox… until omnichannel becomes the catalyst. In this session, featuring insights from Morgane Segalard, Digital and Omnichannel Project Manager at ba&sh, you will discover how the brand has transformed omnichannel into a strategic lever to enhance the customer experience, introduce premium services, and maintain full control over operational costs. You will learn about the various strategies implemented within an integrated omnichannel approach: ship-from-store, store engagement, new returns policies, endless aisle, premium services, and much more. A concrete and inspiring case study demonstrating how ba&sh manages to combine emotional impact, operational efficiency, and profitability — proving that a “profitable premium” model is not only possible today, but within reach.

Jérémie Uring

OneStockEnterprise Sales Director

MORGANE SEGALARD PREAT

ba&shDigital & Omnichannel Project Manager

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