Conference Program

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Nov 24Nov 25

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Partner conference

Reaching new heights: how French outdoor pure player Snowleader hit €100 million in just 10 years!

In just ten years, Snowleader has grown from a team of passionate enthusiasts in Annecy to a major player in the outdoor, urban & winter sports market, surpassing €100 million in revenue. Its founder shares the beliefs, strategic choices, and technological innovations that drove this growth, while maintaining a culture of passion and agility. A story of growth, tech, and outdoor DNA, all in the service of one ambition: reinventing the customer experience in the digital age.

Julien Fortumeau

SmileDirecteur Digital Commerce

Code of Desirability: Technology shaping the future of Luxury

Cristiano Agostini

AccentureGlobal Luxury Lead | Managing Director

Partner conference

AI Agents and Marketing Automation: The New Era of Smart Marketing

Marketing automation is entering a new era: goodbye complexity, hello simplicity and efficiency. Thanks to natural language, it’s now possible to create 360° scenarios (email, SMS, push, WhatsApp, chat) in just seconds, without technical overhead. This conference will explore how to free teams, accelerate execution, and give back space for creativity and strategy.

Julien Labouré

User.comDirecteur France

User.comVP Sales

Partner conference

DDP 360°: the UK, as simple as a local market

Spring GDSSales Director

Partner conference

From data to customer experience: how Galeries Lafayette leveraged PIM/MDM as a driver for omnichannel and performance

Alongside the Micropole and Stibo Systems teams, Galeries Lafayette will share their experience on implementing a PIM/MDM to centralize, ensure the reliability of, and orchestrate complex product data. This is a unique opportunity to discover how a major retail player addressed its challenges in governance, compliance, and omnichannel thanks to a robust data architecture.

YounzeeCo-founder & CEO

Olivier-Romain Jolly

Stibo SystemsAccount Manager

Béatrice MOUCHET

GALERIES LAFAYETTEDirecteur SI front de vente magasin et ecom

Partner conference

From SEO to GEO: Winning Visibility in the Era of Generative Engines

GEO (Generative Engine Optimization) is emerging as the new frontier of visibility. It promises direct access to demand and personalized answers—but also shifting rules and metrics to rethink. This Keynote offers a clear, pragmatic lens to separate hype from operations and turn your SEO strengths into a GEO advantage. Live, we’ll put LLMs to the test to show, plainly, what truly differs from Google—and what it means for your brand. We’ll share a simple method to measure and improve your GEO visibility, focusing on the levers that matter. We’ll also address the limits and pitfalls of measurement and open the horizon: tomorrow, sponsored formats and an application ecosystem where search flows into action. Format: an instructional session, paced by live demos and real-world insights, so you leave with a concrete, actionable decision framework.

Partner conference

Generative AI in Action: Automating Product Descriptions at Groupe Beaumanoir

With thousands of products online, Groupe Beaumanoir partnered with Dataiku to streamline and scale product description creation through generative AI. The goal was to enrich product pages, boost SEO, and deliver a more engaging customer experience. Using the Dataiku LLM Mesh, the team industrialized content generation, turning what was once a manual process into a seamless, coherent, and large-scale operation, showcasing the true impact of generative AI in retail.

Groupe BeaumanoirResponsable Data et Connaissance Client

Place des Innovations

Pitch competition & collaborations - E-commerce & omnichannel

co-organized with Retail Tech

Partner conference

Sopra Steria – “Testimonial from Leroy Merlin France”: Digital Transformation of Stores at the Heart of the Company’s Mission

Want to discover how Leroy Merlin is reinventing the in-store experience? France’s favorite home improvement brand has set itself an ambitious goal: to build sustainable homes for everyone. To achieve this, Leroy Merlin France is undertaking a bold digital transformation, turning its stores into enhanced experience spaces. On the agenda: improving both customer and employee experience, optimizing daily operations through new technologies — all while staying true to the company’s strong ethical values. During this session, Alexis Masset, Digital Director at Leroy Merlin France, will share exclusive insights into this transformation and the tangible impacts felt by in-store teams. An exclusive testimonial revealing how innovation and retail come together to better serve customers.

Leroy MerlinDirecteur de l'expérience digitale Leroy Merlin France

Sopra SteriaSenior Sales Account Manager

Partner conference

Transforming the user experience with Accor: From customer feedback to AI-powered intelligent design

Discover how Accor and Accenture created an intelligent Figma plugin that transforms user feedback into concrete design actions. This solution allows teams to automatically generate, refine, and justify mockup variations, offering a personalized and scalable user experience, and illustrating the GenUI revolution for e-commerce and retail.

Jennifer Giguet

Accenture SongManaging Director Marketing Content Activation

Jean-Marie DABBAGHIAN

AccorGlobal Digital Innovation Director

Luxury and Technology: tailored investments for greater impact

Virginie Trotin

ChanelCIO and Innovation Director Watch & Fine Jewelry

Mathilde Haemmerlé

Bain & CompanyPartner at Bain & Company | Head of Bain France Luxury Practice

Joëlle de Montgolfier

Bain & CompanyExecutive Vice President - Global Retail & Luxury Practices

Messika ParisChief Information Officer

Partner conference

Agility and Growth: a winning omnichannel and international e-commerce strategy for Lyophilise & Co on PrestaShop

Dans un contexte de forte accélération du e-commerce et d’exigence accrue des clients, Lyophilise & Co partage les coulisses de sa transformation digitale, entre relance d’urgence après une cyberattaque et structuration d’une stratégie internationale performante. Aux côtés de Soledis, l’entreprise dévoile comment elle a construit un écosystème agile, souverain et évolutif avec PrestaShop, pour soutenir son développement omnicanal en Europe et au-delà.

Lyophilise & Co - Le spécialiste des repas outdoorsDirecteur du développement

Agence SOLEDISDirecteur Général

Partner conference

DeepL Linguistic AI: a strategic lever for conquering new markets in retail and e-commerce

In a context where 75% of consumers prefer to shop in their native language, the language barrier remains one of the main obstacles to the international expansion of retail and e-commerce players. This keynote explores how linguistic AI is transforming these challenges into opportunities. Discover how to: - Overcome the major challenges of internationalisation. - Use DeepL to accelerate time-to-market, deliver an optimal customer experience, and reduce costs. - Boost your sales and global presence with inspiring examples of successful DeepL integration. Translated with DeepL.com (free version)

DeepLSenior Solutions Consultant

DeepLSales Manager

Partner conference

From insights to action: the all-in-one solution to boost retail performance

Hinweiss transforms retail management by combining analytics, intelligence, and automation. Already trusted across our core markets, the solution is built around five key pillars: Money Mapping – Visualize revenue flows in real time to identify high-performing zones and optimize merchandising and restocking. Business Intelligence – Turn customer data into actionable insights to anticipate behaviors and adapt your offer. Omnichannel CRM – Automate marketing campaigns and track their direct impact at checkout. Customer Flow Analysis – Use video intelligence to monitor in-store journeys and improve conversion rates. Seamless Integration – Connect Hinweiss with your existing tools for a unified view and smarter decision-making. Hinweiss — turning data into retail performance.

Hinweiss Retail IntelligenceAdvisor

Partner conference

From PIM to PXM—how the ETAM Group implemented a 360° view of its products, from sourcing to the point of sale.

Discover how ETAM Group has revamped the process of enriching and publishing its products for all of the group's brands and channels, with a particular focus on data quality monitoring. Initially a simple PIM, its Pimcore platform has become a tool for centralizing and sharing data for all of the group's products across all channels.

Frédéric Marques

DATASOLUTIONResponsable BU PIM/MDM

ETAMAnalyste fonctionnel

Robi RAKOTOARISOA

ETAMResponsable domaine Catalogue Produit

Partner conference

How AI agentics is empowering physical retail

Even today, 90% of retail sales are still made in stores. For French consumers, the point of sale is a place of proximity, trust, and experience. However, in a context marked by inflation, pressure from e-commerce giants, and store closures, the role of the store must be reinvented. The challenge for retailers is clear: improve local performance, effectively target customers around their stores, gain an advantage over their competitors, optimize their marketing and communication investments, and measure the ROI of their mixed media campaigns in concrete terms. As the European leader in communication and data marketing, Dékuple is putting agentic AI to work to meet these challenges with an innovative platform, the Dékuple Platform. The results are already tangible: between €9 and €15 in in-store revenue generated for every euro invested, with ROI that is continuously monitored and optimized. During this conference, we will share our vision of retail augmented by digital technology and AI agents, thanks to our platform dedicated to retail, and explore the role of the store as a pillar of growth with the opportunities offered by new technologies to reconnect brands with their customers in the field.

DékupleDirecteur Technologie, Data et IA

Partner conference

Reinventing Retail: From Product Design to Marketplace

Emmanuel BENICHOU

Aosom France - MH LogistiqueC.E.O - Président

Arnaud Walburger

Centric SoftwareSales Geo leader

Benjamin Sebastian

Centric SoftwarePresales Consultant

E-commerce: the pivot of commerce

Olivier Theulle

Fnac DartyDirecteur du E-commerce et du Digital

Javier Lopez Calvet

Dia SpainCFO, ESG & RRII & E-Commerce Advisor to CEO

Fondateur, The Good Ones - Président, Chronodrive - Membre du conseil de gérance de l’AFM

Partner conference

Advanced segmentation: combining business goals and operational needs through two case studies

Julien Couvelard

Lucky cartDirecteur Enseignes

Léonard Gorisse

Lucky cartBrand Sales Director

Partner conference

Baccarat: from profitable SEO to Generative AI, navigating the New Era of Search

SEO is no longer a cost centre, it’s a true profitability driver. Through the example of Baccarat, discover how an international brand transformed its SEO strategy, thanks to an Edge SEO approach, into a measurable business performance pillar directly linked to revenue and margin. This session will show how to turn SEO into a short-term ROI engine and a long-term competitive advantage, while preparing your teams for a fast-evolving Search landscape. As Generative AI is already reshaping the rules of the game, we’ll explore how to get ready in practice, from AI Overviews to assistants and agents, to understand what’s really changing, which metrics to track, and how to stay ahead of the curve in 2026 and beyond, without falling for the buzzwords.

Julien Bouillet

RESONEODirecteur commercial associé

BaccaratResponsable projets IT Phygital & CRM Global

Partner conference

Commercial Activation: How to Maximize Customer Contactability to Boost Traffic and Sales?

In today’s world, where capturing customer attention is harder than ever, mastering contactability is the key to unlocking performance. Learn how to engage the right customers, at the right moment, through the right channels, boosting in-store traffic and transforming campaigns into measurable sales. Join a dynamic, inspiring, and results-driven Masterclass powered by Shopfully.

Henri-Noel Bouvet

ShopfullyFRANCE & IBERIA DIRECTOR

Partner conference

Courir's Testimony: How Real-Time Transforms Customer Engagement into Business Opportunities

Plongez dans la transformation digitale de Courir, où chaque interaction client devient instantanée. Avec la mise en place d’un RCU et un accès direct et facilité aux données, les équipes métiers orchestrent des campagnes omnicanales en quelques secondes, à la fois au niveau local et international. Du digital au magasin, chaque message atteint la bonne personne, au bon moment, grâce à l’intégration de la CEP imagino dans l’écosystème de Courir, et maximise l’impact sur le ROI.

LineUP7Directeur Expertises Technologiques

Graziella Kaeuffer

CourirDirectrice Expérience Client Omnicanal

imagino FRANCEDirectrice des Relations Clients

Partner conference

Leroy Merlin x Reelevant : Automating personalized communications while strengthening customer proximity

A large-scale collaboration to move from brand communication to a true engagement and loyalty strategy powered by personalized content. Personalized communications, national, local - and even aisle- level activations, lifecycle, loyalty program (…) Leroy Merlin’s teams have fully automated personalization at scale with Reelevant.

ReelevantChief Brand & Experience Officer

Partner conference

Reinventing Discovery & Search: Real-Time AI for E-Commerce

While much of the industry focuses on large language models, Albatross is building the first infrastructure for real-time sequential embedding models trained on events. This isn’t about generating content; it’s about understanding how users perceive and interact with it, in real-time. Real-time is the breakthrough. Until now, no platform could adapt instantly to changes in user behavior without manual intervention or retraining. Albatross makes this possible, enabling AI to adapt continuously as events unfold, rather than relying on static rules or past history. This marks a new paradigm: recommendation and search are no longer separate silos but two applications of a single foundational model. By representing catalogs the way users actually perceive them, Albatross tackles the long-standing challenge of repetitive, uninspiring recommendations — opening breakthroughs in both discovery and search.

Partner conference

Rethinking Retail around trust: how the Voice of the Customer shapes key decisions. Nature & Découvertes x Animalis

Chloé Richeton

AnimalisCheffe de projet CRM

Céline Le Grand

Nature & DécouvertesResponsable Expérience & Culture Client

The role of Agentic AI in improving customer experience

Franck Le Moal Group Information Technology Director LVMH

LVMHGroup Information Technology Director

Journal du LuxeDirecteur Général

Partner conference

AI is redefining e-commerce. How can we rethink the checkout funnel in this new era?

The rise of AI agents is reshaping how people shop online. What used to be a linear, step-by-step checkout journey is evolving into something more fluid, guided, contextual, and even conversational. But let’s stay grounded. Consumer habits, brands’ obsession with simplicity, and real-world tech constraints mean this shift won’t happen overnight, and it won’t look the same for everyone. So, are we on the verge of a total reinvention? Or witnessing a gradual evolution, where the traditional checkout simply opens up to smarter, more intuitive forms of interaction? E-commerce now faces a balancing act between simplification and innovation. The next stage, what we might call “I-commerce”, is all about orchestrating intelligence, intention, and individualization, to reconnect every digital action with its real value.

TapbuyDirecteur Général

Partner conference

DECATHLON & Lemonway: Driving European Marketplace Payments with an Innovative Modular Solution

DECATHLON relies on Lemonway to manage payments across its marketplaces in several European countries. Join us to explore the challenges faced and the solutions implemented to deliver a secure, compliant, and locally adapted payment experience for both sellers and customers—powered by Lemonway’s modular payment platform.

DECATHLONCFO Marketplace

Rodrigo Romero Velasco

LemonwayKey Account Manager

Partner conference

E-paper is changing the game

Sean Wilms, Global Business Director at First Impression, dives into how large-format e-paper is reshaping retail—turning static posters into smart and sustainable brand touchpoints.

First Impression audiovisualGlobal Business Director

Partner conference

IBM Smart Green Pallet - New standard for cold and sustainability

Discover how Auchan is transforming logistics with IBM Smart Green Pallet (SGP): a plug-and-play solution delivering real-time temperature traceability for each products delivered, reduced losses, inventory control, and rapid RoI —powered by AI, IoT, and blockchain — covering 80,000 logistics supports across 35 warehouses and 600 stores, all seamlessly managed by our SGP platform.

AURELIEN GAGNON

AUCHAN RETAILProduct Owner Métier Logistique

IBM ConsultingIBM Smart Green Pallet - Innovation Maker & Global Offering Leader

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