Conference Program

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Dates

Nov 24Nov 25

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12:00 PM12:30 PM

Partner conference

Smeg

12:00 PM12:30 PM

Partner conference

Transforming its model to become more competitive: the rise of e-commerce at Chomette

The acceleration of business and technological innovations and changes in our customers' habits require, more than ever, a corporate and brand strategy that puts the customer experience back at the centre and aligns creativity, marketing and commerce. Using concrete examples, Adobe will discuss transformations that increase traffic and optimise conversion rates, while reducing operational costs to achieve sustainable growth.

Charlène Belot

AdobeAccount Manager - Adobe Commerce

AdobeHead of Adobe Commerce for EMEA

Michel Kurtzemann

ChometteDirecteur Ecommerce

12:20 PM12:40 PM

Generative AI: From Customer Experience to Operational Excellence, the Retail Revolution is Here, Are You Ready?

Keynote Thomas Métivier - CEO, Cdiscount

Thomas Métivier

12:40 PM1:10 PM

🚀 Customer Data Platform: discover the secret of successful retail marketers.

Today, the most successful brands all have one thing in common: perfect control over their customer data. But between data silos and pressure to be profitable, how can you turn chaos into opportunity? In this super-practical workshop, discover how Datacook, the first AI-native Customer Data Platform for marketers, allows you to: ✅ Unify all your customer data (even if it's scattered everywhere) ✅ Create hyper-accurate segments in just a few clicks (and without developers!) ✅ Activate ultra-personalized campaigns that really convert ✅ Measure impact in real time to adjust and scale your actions 💡🏆 Real-world examples, live demonstrations, and actionable strategies: leave with quick wins you can apply tomorrow! 🔥 Exclusive bonus: at the end of the meeting, leave with a catalog of 40 detailed Datacook use cases, organized by theme (repeat, cross-sell, LTV, retention, conversion, etc.) and by sector.

Elodie Vaillant

Alexandre DELAGUILLAUMIE

DatacookMarketing Project Manager

12:40 PM1:10 PM

Partner conference

A new chapter for Mon Lit Cabane with PrestaShop: performance and cost control

Discover how Mon Lit Cabane leverages PrestaShop Enterprise, the new scalable e-commerce platform designed to support online stores at every stage of their long-term growth. A solution that offers complete visibility and control over performance, costs, and data.

Marie Pontoizeau Noël

Mon Lit CabaneChef de Projet

PrestaShopCountry Manager France

12:40 PM1:10 PM

Partner conference

eFlagship in Luxury: Extending the brand experience in the digital world

Sophie Diverchy

Accenture SongSenior Manager Retail & Luxury

Marc JOIN-LAMBERT

CHAUMETGlobal CMO

Capucine Delval

ShopifyGlobal Account Director

12:40 PM1:10 PM

Partner conference

From Complex Search to Increased Conversion: The Corolle Customer Journey

Madeleine Cabot

DOOFINDERRegional Marketing Manager

COROLLEChef de projets e-commerce et marketing digital

12:40 PM1:10 PM

Partner conference

From Strategic Decision to Daily Performance. How Bellerose & Delsey transform their commerce with Shopify

Discover two intersecting Shopify journeys: Priscille Arnaud (Bellerose) who led a complete platform overhaul to unlock growth, and Guillaume Ait Akkouche (Delsey) sharing insights 4 years after migrating from Salesforce. A peer conversation about what Shopify really changes day-to-day: innovation velocity, business focus, and omnichannel challenges.

Guillaume Ait Akkouche

DelseyHead of e-commerce

PRISCILLE ARNAUD

Bellerose Digital Consultante

Marion Escaffre

ShopifyManager, Commercial

12:40 PM1:20 PM

Intelligent back-office: How AI transforms the customer experience through Black Friday

SAPSVP, Global Head of SAP Mission Control Center & Mission Critical Support

Frank Rosenthal

Expert en stratégies du commerce

SAP CommerceGlobal Head of Support

12:40 PM1:10 PM

Partner conference

Loyalty across brands & borders: How Boardriders built incentives that stick

In this fireside chat, we dig into how Boardriders - the global action sports and lifestyle company behind Quiksilver, Roxy, Billabong, DC Shoes, and more are transforming their loyalty strategy using Talon.One’s incentive and loyalty platform. You’ll hear how they tackled complex challenges from integrating loyalty across multiple brands and markets to personalizing rewards in real time and discover key lessons for any company aspiring to scale loyalty in omnichannel, multi-brand environments.

Sofiane Gharrad

Talon.OneRegional Lead South Europe

Idriss Ranarison

Boardriders Idriss Ranarison, Global IT CRM

12:40 PM1:10 PM

Partner conference

Reinventing retail through supply : how ERAM is powering its operations with AKOLADE®

Faced with today’s market challenges, the ERAM Group has rethought its entire retail operations around a single supply-driven ERP : AKOLADE®. Discover how this transformation now enables them to support growth, harmonize business processes, and strengthen the operational efficiency of their teams.

Frédéric Salaün

Groupe ERAMDirecteur des Opérations du Pôle Centre-Ville

SEI Groupe LKSResponsable Produit Akolade

Generative AI and Agents: the next revolution in commerce?

Emmanuel Grenier

CarrefourDirecteur exécutif E-commerce, Data et Transformation Digitale

Edouard De Mézerac

ArtefactCEO Groupe

Pascal Clouzard

Tech for RetailCo-founder

Partner conference

How AI and Agents are transforming content operations for retail brands

Join this conference to explore how AI and Agentic AI are reshaping content operations for direct-to-consumer and eCommerce brands. From creation to delivery, AI is enabling marketing teams to deliver exceptional content experiences at scale. We'll unpack real-world examples of how leading brands are using AI to optimize workflows, boost content performance, and ultimately drive measurable ROI. After this session, you will know what’s working for leading retail brands in the age of AI-powered digital asset management.

BynderVP AI Consultancy

Partner conference

How Intermarché Accelerated the Rollout of Its Store Concept Thanks to an Immersive Virtual Showroom

Discover how Intermarché developed an intuitive and high-performing platform for its members, dedicated to ordering signage, in order to optimize store performance per square meter.

Josselin Monnot

Retail VRKey Account Manager

IntermarchéResponsable Concept - Direction de l'Offre et des Enseignes

Partner conference

How Tesco Clubcard Uses Data & AI to Power Personalisation

Hear how Tesco uses customer data and AI to deliver personalised experiences at scale. In conversation with Eagle Eye, Liz Masters will share the story of Tesco Clubcard and how challenges and targeted offers are helping to drive customer loyalty and engagement.

TescoHead of Personalisation Strategy

Eagle EyeVP EMEA & MD EagleAI

Partner conference

In-store Retail Media, a strategic lever for customer experience

As shopping journeys become increasingly omnichannel, the in-store experience is emerging as a key differentiator. Exploring new levers to enrich these journeys has a direct impact on customer behavior and brand image: in-store sound design is a strategic element that influences the enjoyment of the visit for three out of four regular shoppers, while also shaping brand perception, loyalty, and even triggering purchases for one in four. Combined with video, its effectiveness doubles in terms of message comprehension and recall. Scala, the international leader in content management and digital signage, together with Canal Music, a creator of in-store sound design, will present a solution that transforms every store into a complete media platform serving both emotion and performance.

ScalaSales Director France & Africa

Aurélie MUSSEAU

Scala CMDDirectrice Canal Music

Partner conference

RCS: Embrace the future of mobile marketing

Rich Communication Services (RCS) is redefining mobile messaging. It empowers brands to deliver rich, engaging, and personalized experiences, all without requiring an app. As traditional SMS reaches its limits, brands that embrace RCS will cut through the digital noise and grab shoppers’ attention with messaging that feels tailored, immediate, and interactive. In this session, you’ll learn: - How RCS upgrades the messaging experience - The real-world benefits for customer engagement and brand loyalty - Standout use cases from innovative brands - How to integrate RCS into a high-performing cross-channel strategy Discover how RCS can help you create mobile customer experiences that are helpful, relevant, and secure.

Sylvain THOMÉRÉ

MarigoldSolutions Consultant

Partner conference

Riding the Wave of Change: the Journey to Personalized & AI-driven Customer Experiences

Data and actionable insights drive conversion and retention through omnichannel personalisation. Over the past 10 years, MarTech has adapted to changing customer expectations and technology to provide relevant information at scale. Armed with experience analytics, powered by AI, informed about segmentation and able to leverage a large diversity of content, marketing teams have more powerful options at hand than ever, but are struggling to orchestrate this complex mix. We review how, with the help of Vaimo, a large French multi-brand fashion group plans and plays this score to deliver cross-channel personalised experiences, tracking results and marketing efforts ROI.

Eric Bricier ConseilFounder

VaimoGlobal Director GTM - Customer Data, Insights & Activation

Partner conference

The Agentic Advantage: Turning Consumer Signals into Strategic Growth

Every click, search, and interaction emits a signal - and the retailers who can act on those signals will define the next era of growth. This session explores how agentic AI turns real-time consumer intent into strategic action, transforming intelligence into measurable business performance. Discover how leading brands use advanced AI search and recommendation systems to anticipate demand, adapt instantly, and deliver customer experiences that drive lasting competitive advantage.

AlgoliaSenior Director, Global ISV Partnerships

Agentic commerce: 10 figures that will shake up the roadmap for e-commerce managers

Dans un contexte où l’IA fait beaucoup parler, cette session se concentre sur le concret : 10 chiffres clés issus de cas clients et d’études récentes pour montrer comment le commerce agentique transforme déjà la performance e-commerce. Pour chaque chiffre, on décrypte pour vous : pourquoi il compte, ce qu’il annonce pour le futur, et une action concrète à lancer dès demain. L’objectif : aider les équipes à prioriser les chantiers qui auront le plus d’impact, avec des données solides à l’appui pour embarquer la direction. Vous repartirez avec : - 10 chiffres clés pour cadrer les discussions internes sur le commerce agentique. - Une grille de lecture pour prioriser les chantiers IA / agents en fonction de l’impact. - Des idées d’actions concrètes à lancer demain sans tout reconstruire. - De la matière pour convaincre la direction : chiffres, exemples, angles de décision.

Yves Le Grouyer

iAdvizeChief Marketing Officer

Partner conference

Boost your CRM and Loyalty strategy beyond the transactional - The Lacoste success story

With an exclusive testimonial from Lacoste What if your customers became your best ambassadors? Discover how Lacoste activated its community online and in-store thanks to an innovative CRM strategy. Explore the multiplied opportunities when you connect CRM and social media. On the agenda: > Take your loyalty program beyond the transactional > Strengthen your visibility and brand preference > Transform your loyal customers into micro-influencers > Enrich your customer data with unique insights

LacosteGlobal Client & Data Marketing Director

Séraphie De Tracy

BrevoLoyalty Product Lead

David Benaïnous

BrevoSales Director

Partner conference

Buy Now, Pay Later in the CCD2 era: what will change in 2026 for merchants and their customers?

The revised Consumer Credit Directive (CCD2) clarifies the framework for Buy Now, Pay Later (BNPL) by aligning it with consumer credit rules and strengthening transparency and consumer protection. This panel will cover the directive’s scope and implementation timeline, and outline the concrete changes merchants and their customers can expect.

AlmaDeputy General Secretary

Direction Générale du TrésorAdjoint au chef de bureau - Services bancaires et moyens de paiement

Partner conference

How can you turn the delivery experience into a boost for your e-reputation?

From smooth, ultra-flexible and personalised delivery to positive reviews: discover how a successful delivery experience can boost your e-reputation and build customer loyalty.

Nicolas Movsessian

GLS FRANCEDirector of Customer Experience

Partner conference

Retail Media Beyond ROAS: Driving Brand Incrementality with a Multi-Format Approach

According to our latest Retail Media Ripple Effect report on brand incrementality, ROAS alone is no longer enough to fully measure campaign impact. Data shows that multi-format activations generate 3.2x more revenue per user and deliver a 1.9x higher conversion rate compared to single-format campaigns. In this workshop, Criteo and Coopérative U will share their experience and strategic vision: how Coopérative U implemented a multi-format approach from the start, achieving higher relevance and stronger performance, supported by concrete case studies. The discussion will highlight best practices to move beyond ROAS, unlock incrementality, and prepare for the future of Retail Media.

Karine Vierucci-Chometon

Coopérative UDirecteur Marketing, Communication & Digital

Benoît Radenne

CriteoSenior Director, Regional Sales Enablement EMEA

The KIKO Glow-Up: Transforming Beauty from the Inside Out

Simone Dominici Président Directeur Général Kiko Milano

Simone Dominici

Kiko MilanoPrésident Directeur Général

Partner conference

Unified Journey: when brick-and-mortar powers digital excellence

In a world where customer experience and delivery speed have become essential, Monceau Fleurs, a leading franchise network specialized in floral art, and Uber Direct will share their experience. From in-store preparation to doorstep delivery, discover how activating the local retail network can drive digital growth, boost customer satisfaction, and unlock new marketing opportunities. Backed by key figures, store testimonials, and market insights, this session will show how a heritage brand has enhanced its customer journey and advanced its digital ambitions through on-demand delivery.

Monceau FleursDirecteur Marketing & Opérations transverses

Uber DirectGeneral Manager

Partner conference

VISEO

Spécialiste français de l’outillage électroportatif professionnels, Racetools - marque du groupement Les Mousquetaires - fait du digital un moteur de croissance pour les magasins. Son site e-commerce B2B pro devient le socle d’une stratégie omnicanale performante, au service de la fidélisation des professionnels et du trafic en magasin.

Marie-flora joseph JOSEPH IBO

STIMEDSI RACETOOLS.FR

Florian Carrere

VISEOLead CX Digital Consulting & Shopify I VISEO France

VISEOOffering Manager Shopify

Augmented and connected store: the store regains its central role

Tesco Retail MediaManaging Director

VusionGroupChairman & CEO

Laurent Thoumine

AccentureRetail EMEA Senior Managing Director

Founder Ibbotson Consulting, Ex Walmart EVP Central Operations and Real Estate, EX Asda COO

Adeo: a large-scale RISE with SAP and data-driven project

Discover how Adeo (Leroy Merlin, Bricoman…) migrated its SAP S/4HANA ERP to the Cloud with delaware to support its growth: accelerating store rollouts, ensuring data reliability and gaining agility. This major project started with building a solid group core model, now deployed across its stores in Europe. Explore this concrete case study of an international retail project addressing key retailer challenges: cloud, data, performance and scalability.

Christophe Glowiak

ADEODigital Domain Leader

DELAWAREExpert Retail & Directeur de projet

Partner conference

Pop-up shops and other temporary stores — why are they such a hit?

Pop-up stores are shaking up the retail world! Experiential, agile, and highly creative, they offer brands a unique opportunity to reinvent themselves, test new concepts, and build stronger connections with their customers. During this roundtable, discover why this model is so successful, what advantages it brings to retailers, and the key factors behind a successful launch—from strategy to the choice of the right partners. An inspiring session for anyone looking to understand and make the most of the pop-up phenomenon.

LUNDI MATINResponsable des partenariats

Baptiste Corseaux

LUNDI MATINChargé de marketing senior

Guillaume Frugier

XPERIENCEPrésident

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