ADEO*: Reinventing retail at scale How does the platform model increase customer spending sixfold at Leroy Merlin? *Leroy Merlin, Weldom, Tecnomat
Renovating a home remains one of the most complex and daunting journeys for consumers. How does Europe’s leading home improvement group and the world’s third-largest turn that complexity into a seamless, human and inspiring experience—while significantly increasing customer lifetime value?
In this keynote, Michelle Lamberti reveals ADEO’s unique platform model (Leroy Merlin, Weldom, Bricoman, Obramat, Tecnomat and more) and how its three “experience curves” work together: the relationship-focused store, the conversational web and the platform model.
An unmissable opportunity to see, through live demos, how the platform model is becoming a powerful driver of retail performance across a customer base of 380 million.
MichelleLamberti
Chief Omnicommerce OfficerAdeo
Dec 1, 2026
11:50 AM12:35 PM
Main Stage
Conference
A year of AI announcements: what has really changed for retail
HervéCron
Enterprise Retail Go To Market LeadOpenAI
PrzemekCzarnecki
Field CTO for EMEAShopify
AlexandreChaumien
Head of Revenue Southern EuropeShopify
Dec 1, 2026
12:00 PM12:30 PM
Salle 3
Partner conference
Why do most customers only buy once? How customer lifecycle automation turns one-time buyers into loyal customers.
Discover how ecommerce brands can turn first-time buyers into loyal, repeat customers through smart lifecycle automation. Drawing on insights from GetResponse’s Customer Loyalty Report 2026 and real customer success stories, this session explores practical strategies for personalisation, post-purchase engagement, and retention to drive sustainable business growth.
GetResponse
NathanRouquet
Head of Sales France, Spain, Italy, Ibero AmericaGetResponse
Dec 1, 2026
12:00 PM12:30 PM
Salle 7
Partner conference
AI in retail: which photo shoots can you stop paying for?
Can generative AI take over part of your photo shoots without compromising your brand identity? Flore Lestrade (Veeton) shares real-world feedback from fashion and retail brands: which part of your catalog to start with, what to hand over to AI (flat lays, on-model images), what is still worth shooting, and how to move from testing to production.
Veeton
Dec 1, 2026
12:00 PM12:30 PM
Salle 2
Partner conference
Carrefour x Shopopop / E-commerce: how to get stores on board with retail’s digital transformation?
E-commerce is a new growth opportunity for stores and territories. As French consumers increasingly shop across channels, the challenge is to connect physical and digital retail, while preserving the proximity and social ties that make local commerce strong.
With Shopopop, Carrefour leverages its territorial network and crowdshipping to turn its stores into real players in digital local commerce: developing home delivery, winning new customers and making e-commerce accessible to as many people as possible, including in less well-served areas.
How can digital become a growth driver for stores, a source of proximity for consumers and a force for cohesion in the territories?
SHOPOPOP
AliceAnnon
Responsable BU E-commerceCarrefour
RomainLesieur
Directeur Hypermarché Claye-SouillyCarrefour
AntoineTruong
Global Head of Retail SHOPOPOP
Dec 1, 2026
12:00 PM12:30 PM
Salle 4
Partner conference
Conference Accenture
ACCENTURE
Dec 1, 2026
12:00 PM12:30 PM
Salle 5
Partner conference
Conference Orisha
Orisha Commerce
CyrilOLIVIER
Directeur général délégué KIVI GROUPE VITAMINE T
SoniaSalhi
Sales Director - Large Accounts
Orisha Commerce
Dec 1, 2026
12:00 PM12:30 PM
Salle 6
Partner conference
Discover how to boost your productivity by 80% with agentic marketing.
Ibexa
Dec 1, 2026
12:00 PM12:30 PM
Salle 1
Partner conference
How Lunettes Pour Tous Doubled Its In-Store Traffic Through Digital Marketing
Your campaigns are driving customers into stores. Your algorithms just don’t know it.
Lunettes Pour Tous rebuilt its performance measurement framework and doubled the in-store traffic generated by its campaigns.
Together with Coudac and Addingwell by Didomi, the retailer reveals its 5 key strategies: lossless server-side data collection, feeding in-store sales data back into Google and Meta, optimizing budgets based on omnichannel ROAS, selecting ad creatives based on actual sales performance, and measuring campaign impact.
What you’ll take away: A data-driven, actionable Drive-to-Store playbook packed with real numbers and practical insights for retailers!
Didomi
RomainBaert
Managing Director, Server-SideDidomi
FlorentGuilbaud
Head of Data MarketingCoudac
Dec 1, 2026
12:40 PM1:10 PM
Salle 4
Partner conference
#Colissimo – From Store to Last Mile, Reinventing the Omnichannel Experience
🚚 What if your store network became a real asset for your e-commerce business?
In an increasingly omnichannel retail environment, the role of the store is evolving. Beyond being a point of sale, it is also becoming a key part of e-commerce operations. But how can you ship orders directly from stores while meeting online shoppers’ expectations, without making day-to-day operations more complex for store teams?
Discover how Ship From Store can help you:
✅ turn stores into local inventory hubs and shipping points supporting your e-commerce business
✅ organise the first mile while taking into account the operational realities of each store
✅ rely on flexible collection solutions tailored to your store network’s activity
✅ extend the e-commerce experience all the way through to delivery,...
COLISSIMO
BouchraRAHMAOUI
Directrice Marketing de l’Offre EntrepriseCOLISSIMO
Dec 1, 2026
12:40 PM1:10 PM
Salle 3
Partner conference
DQE x Orisha – How La belle-iloise modernized its point of sale without compromising data quality
In store, a customer record is created in seconds at the checkout. That is where typos, incomplete addresses and duplicates creep in, and they later cost returned mail and poorly targeted campaigns.
La Belle Iloise chose to fix the problem at the source. With DQE, the Data Quality Expert and their partner Orisha, addresses, emails and phone numbers are verified in real time at the point of sale, and each customer has a single record across every channel.
On the agenda: the project background, the in-store rollout and the results on customer data quality.
Speakers: Ludovic BLOYET, CIO – La Belle Iloise · Flora WENGEROW, General Manager Unified Commerce – Orisha · Thomas ESBERT, Sales Director – DQE
DQE
LudovicBLOYET
DSILa belle iloise
ThomasEsbert
DQE
Flora WENGEROW
General Manager Unified CommerceOrisha Commerce
Dec 1, 2026
12:40 PM1:10 PM
Salle 2
Partner conference
From spreadsheets to smart pricing: Allopneus' journey with Akeneo PricingHUB
A huge tyre catalogue, a fiercely competitive and highly seasonal market, a small pricing team. How did Allopneus transform its pricing? Cyril Caillol (Allopneus), Jérôme Laurent (Akeneo PricingHUB) and Tanguy Meriadec (Akeneo) explain how AI, combined with a team of experts, changed the game, and the results it delivers. They also look ahead to agentic commerce: when AI agents read product data and price together, one can no longer live without the other.
How Carrefour utilises AI-powered personalised challenges to drive customer growth
Discover how Carrefour uses AI-powered personalised challenges to strengthen customer engagement and create more value across the customer journey. This session will explore how data and artificial intelligence can help deliver more relevant, individualized experiences, encourage participation, and support customer growth. Attendees will gain practical insight into how personalised activation strategies can turn customer data into measurable business impact.
Eagle Eye
CédricChereau
VP EMEA & MD EagleAIEagle Eye
DamienPIERRE
Responsable Fidélité - Avantages & Expérience Client Carrefour France
Dec 1, 2026
12:40 PM1:10 PM
Salle 7
Partner conference
OMS, Innovation and AI: How SMCP Is Rethinking the Customer Journey with Manhattan
Manhattan
MaximeCurci
Responsable Domaine IT Retail & OmnicanalSMCP
DavidFontaine
Directeur Commercial Europe du SudManhattan
Dec 1, 2026
12:40 PM1:10 PM
Salle 1
Partner conference
Surviving the Clickpocalypse: How to Win the Battle for AI Search
Welcome to the Clickpocalypse.
AI is transforming the way consumers discover, compare and choose brands. Ranking highly is no longer enough. The challenge now is to become the brand that AI recommends.
And a new audience is emerging: AI agents are your new VIP visitors. They explore your content, understand your products and influence the answers presented to your future customers.
Where does your brand sit on the AEO maturity curve? How can you adapt your content so that AI understands, cites and recommends it? And what are the most advanced brands already doing?
In just 30 minutes, discover where you stand and, most importantly, the practical actions you can take right away.
Sitecore
DamianDespas
Lead Solution EngineerSitecore
MathieuRouart
CoreMedia GmbH
Dec 1, 2026
12:40 PM1:10 PM
Salle 6
Partner conference
The agentic revolution in retail with Salesforce and Galadrim
Retail is going through a demanding period, while agentic AI has never offered so many levers to better serve customers and support teams. How can this potential be turned into concrete results? With live demonstrations, Salesforce and Galadrim share their vision of the future of retail and the method to get there: choosing the right use case, relying on trusted data and driving everyday adoption of AI agents. The session will draw on concrete examples from retail.
Galadrim
Pierre-AlexandreBruneau
Retail & Consumer Goods AdvisorSalesforce
IannisIglesias
Head of Salesforce & PartnershipsGaladrim
Dec 1, 2026
12:40 PM1:25 PM
Main Stage
Conference
The augmented store: smarter, more efficient, more human
Point of sale transformation digitalization (screens, data, retail media) low-tech / energy efficiency, contradiction between hyper-tech and sobriety
MiguelÁngel González Gisbert
Chief Digital Officer Groupe & FranceCarrefour
SébastienFourcy
Senior Executive Vice President – EMEAVusion
MarcTaieb
Président-Directeur GénéralWifirst
MikeHadjadj
Founderiloveretail.fr & La Retail Tech
Dec 1, 2026
1:20 PM1:50 PM
Salle 2
Partner conference
Global vision, local execution: Sephora Collection’s new merchandising workflow
How can you manage a global merchandising strategy without losing the flexibility each market requires?
With Retail VR, Sephora Collection is rethinking its workflow to effectively manage categories with very different requirements — from makeup to skincare and accessories.
A global vision is defined at the top level, then tailored across regions, countries and individual stores to reflect local market realities.
The result? More autonomous marketing and merchandising teams, empowered to create, adapt and roll out their recommendations faster.
Go behind the scenes of an international transformation that brings together global consistency, local agility and operational efficiency.
Retail VR
NadiaFoundou
IT SephoraSephora
IsabelleMartinez
Head of IT Sephora CollectionSephora
JosselinMonnot
Responsable Grands ComptesRetail VR
Dec 1, 2026
1:20 PM1:50 PM
Salle 3
Partner conference
How Fermob enhanced its B2B customer experience and boosted sales with Visiativ Commerce ?
Join Benjamin BALATIN from Fermob as he shares his experience with the deployment of the Visiativ Commerce Suite.
Discover how Fermob leveraged its PIM, B2B sales portal, and dedicated digital tools to transform its international B2B customer experience, streamlining processes from product data management to after-sales service.
A concrete customer story highlighting key use cases, business benefits, and lessons learned, designed for organizations looking to accelerate and structure their omnichannel strategy.
Visiativ Software
BenjaminBalatin
Directeur Transformation Fermob
VincentCoelho
Responsable Grands ComptesVisiativ Software
Dec 1, 2026
1:20 PM1:50 PM
Salle 7
Partner conference
Marketplace: How to Turn Product Data into a Growth Driver — Insights from Zooplus x Algocat
As marketplaces continue to expand their product ranges, product data quality has become a key driver of growth. How can retailers onboard thousands of products faster, improve data completeness and make more products ready to sell?
Through the Zooplus x Algocat experience, discover how AI can automate product data enrichment, unlock previously unpublishable products and accelerate time-to-market. A practical discussion focused on the challenges, results and key learnings from this collaboration.
Algocat
GuillaumeBondelu
Directeur produit et marketingAlgocat
JérémieMarcin
Marketplace Business Development ManagerZooplus
Dec 1, 2026
1:20 PM1:50 PM
Salle 1
Partner conference
Mondelez x EasyPicky: how field data boosts in-store execution
How can field teams be given the means to work more efficiently every day? Vincent Paget (Mondelez) and Marine Bibal (EasyPicky) look back on several years of collaboration: more efficient store visits, sales reps and merchandisers sharing the same information, and managers steering their activity with daily reporting.
EASYPICKY
MarineBibal
FounderEASYPICKY
VincentPaget
Director Digital Business Partner FranceMondelez International
Dec 1, 2026
1:20 PM1:50 PM
Salle 5
Partner conference
Trusted Shops
Trusted Shops SARL
Jean-MarcNoël
Co-Founder & CEO Trusted Shops SARL
Dec 1, 2026
1:20 PM1:50 PM
Salle 4
Partner conference
Why ADEO Chose Hightouch's Composable CDP
ADEO explains why it chose Hightouch's Composable CDP to activate its BigQuery customer data: no duplication, accessible to business teams, central governance with local autonomy. From France to Spain, Italy and Brazil: a replicable rollout, operational gains and business impact measurement.
Hightouch
KarinaOsipova
Business Leader for Customer Knowledge and Animation domainADEO
Dec 1, 2026
1:30 PM1:45 PM
Main Stage
Keynote
More Than Child’s Play: How the LEGO Group Is Winning Over Adults and Transforming Its Retail Stores
SylvainMunnier
Directeur Général France et IbériaLEGO
Dec 1, 2026
1:50 PM2:35 PM
Main Stage
Conference
Supply chain transformation in the age of AI: the race against time is gathering pace.
Planning, forecasting, and flow management driven by agentic AI
Key, resilience, anticipation, cost reduction… but increased reliance on models
RaphaelTrentesaux
Head of Digital Value Chain groupDecathlon
FlorianMionne
VP, Head of IndustrySAP
JulieChambonnet
Strategy Principal Director – Retail, Luxury, Consumer GoodsAccenture
Dec 1, 2026
2:00 PM2:30 PM
Salle 4
Partner conference
Agentic commerce in practice: GEO, AI agents and live demos with Shopify
A concrete session on what agentic commerce can already do for your business. Adrien Briel, Senior Customer Success Manager and Sam Zeender, Senior Solution Engineer at Shopify, starts with GEO: how to get your brand ready to be found and recommended by AI, with a live demo of a shopping agent connected to a Shopify store. Then Sidekick and the AI agents built into Shopify: an extended team that analyses, builds and acts for you. So you work faster, work better and grow. Live demos, and actions you can start on Monday