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Tech For Retail 2026

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Dec 1, 2026
2:00 PM2:30 PM
Salle 5
Partner conference

Unified Commerce & AI: Reinventing End-to-End Customer Engagement

From initial purchase intent to after-sales support, hyper-personalization has become the new standard in retail. Discover how AI and unified commerce connect marketing, sales, and customer service to anticipate needs, streamline the customer journey, and deliver a tailored experience at every touchpoint.

Salesforce

NEW TECHNOLOGIES / IAMARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICE
Dec 1, 2026
2:00 PM2:30 PM
Salle 2
Partner conference

What if the bank card became the new loyalty card?

Most of your customers never identify themselves at checkout: no card on them, no wish to share a phone number, no time to open an app. Yet they all have a way to pay in hand. MarketPay and Avomark show how the payment card, including in Apple Pay and Google Pay, becomes the loyalty card. The customer pays, gets recognized and rewarded, with no extra step. Real-world use cases, a demo and a turnkey solution, from large chains to independent stores.

MarketPay

Stéphane Boulez
Head of Partnerships FranceMarketPay
 Jean-Benoît Collet
DirecteurAvomark
PAYMENT METHODSCRM & CUSTOMER SERVICESTORE SOLUTIONS / POS
Dec 1, 2026
2:40 PM3:10 PM
Salle 3
Partner conference

📊 CX: Unlock the power of your data

Data is everywhere. But how can you turn it into a real driver of performance in the retail sector? At Tech for Retail, Zoho will share the keys to turning your data into a competitive advantage. On the agenda: how to centralise information from your various tools, make the most of your CRM, and develop an effective data strategy to better manage your sales, marketing and customer relations. A session packed with practical advice, featuring a case study from our client Allopneus.com and real-world insights to help retailers unlock the full value of their data. See you there! 🚀

Zoho Corporation B.V

Thomas Ciezar
Marketing DirectorZoho
Marc Envent
Area Sales ManagerZoho
NEW TECHNOLOGIES / IAMERCHANDISE & TRADECRM & CUSTOMER SERVICE
Dec 1, 2026
2:40 PM3:10 PM
Salle 1
Partner conference

De la donnée à l’insight, de l’insight à l’action : le data marketing en toute autonomie chez La Vie Claire

Mieux connaître ses clients pour mieux les engager : telle est l’ambition de La Vie Claire, forte de 700 000 clients fidèles et de plus de 300 magasins. Pour y parvenir, l’enseigne a repris la main sur sa donnée. Ses équipes marketing l’analysent en toute autonomie, sans écrire une ligne de SQL, et en tirent des enseignements clairs, directement exploitables. Et c’est à l’usage que naissent les plus belles idées : de nouveaux cas d’usage, bien au-delà de ceux imaginés au départ. Offres, temps forts, fidélité : chaque action s’appuie sur la donnée.

imagino

MARKETING & COMMUNICATIONCRM & CUSTOMER SERVICE
Dec 1, 2026
2:40 PM3:10 PM
Salle 7
Partner conference

From Acquisition to Retention: Inside Vestiaire Collective’s Incentives Strategy

Vestiaire Collective and Talon.One explore how its incentives strategy is evolving from broad promotions toward targeted offers, with examples spanning first-purchase retention, referrals, and seller-to-buyer journeys.

Talon.One

MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICE
Dec 1, 2026
2:40 PM3:10 PM
Salle 4
Partner conference

From delivery to value realization: transforming a digital organization into a growth engine

Valtech

Pascal Malotti
Valtech
NEW TECHNOLOGIES / IA IT (COMPUTING)E-COMMERCE & OMNICHANNEL
Dec 1, 2026
2:40 PM3:10 PM
Main Stage
Conference

From pilots to production: scaling AI in Consumer Goods and Retail

Matthieu Leroux
GTMAnthropic
Michael Rehfeld
Managing Director, AI & Data - Anthropic Business Group LeadAccenture
Dec 1, 2026
2:40 PM3:10 PM
Salle 6
Partner conference

How can you push the boundaries of technology to achieve your marketing goals?

When a marketing goal exceeds existing technological capabilities, the solution isn’t to give up on it, but to surround yourself with the right experts to design a tailored solution. Using the real-world example of a retail chain, Solusquare and Dialog Insight will demonstrate how collaboration between an ERP, an e-commerce platform, and a marketing CRM can transform customer data into true drivers of growth. From data centralization to the creation of hyper-personalized and engaging customer journeys, this conference will demonstrate how industry expertise, collaboration, and the selection of flexible technologies enable brands to achieve their marketing goals and accelerate their growth. Translated with DeepL.com (free version)

Dialog Insight

Samuel Barbas
Dialog Insight
Rachel El Idrissi
Directrice Commerciale et MarketingSolusquare
CONSULTINGMARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNEL
Dec 1, 2026
2:40 PM3:10 PM
Salle 5
Partner conference

Understanding the role of data in optimizing time to market

Time-to-market - a key challenge in the retail industry. From a data perspective, two key questions arise: how can retailers and their suppliers speak the same language? And how can information be transmitted faster all the way to the point of sale? Discover how Onebase has met the business needs of King Jouet, French leading toy retailer.

Onebase

Martial Bonnas
OneBase Solutions
Eva Ulysse
Responsable Master DataKing Jouet
MARKETING & COMMUNICATION IT (COMPUTING)E-COMMERCE & OMNICHANNEL
Dec 1, 2026
2:40 PM3:10 PM
Salle 2
Partner conference

When AI Recommends Brands: The New Role of Customer Reviews

Consumers are increasingly turning to generative AI to search for products, compare retailers, and inform their purchasing decisions. But how do these tools build their recommendations? What role do customer reviews play in how brands are understood, described, and suggested to consumers? Bringing together the expertise of Avis Vérifiés and Meteoria, this session will explore the growing influence of customer voice on AI-generated responses and the new visibility challenges and opportunities this creates for retailers.

Avis Vérifiés

Idriss Khouader
CEOMeteoria
Angelica Reyes
CMOAvis Vérifiés
NEW TECHNOLOGIES / IAMARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNEL
Dec 1, 2026
3:15 PM3:45 PM
Main Stage
Conference

People First, AI as a Tool

Franck Le Moal
Group Information Technology DirectorLVMH
Inga Hofmann
PresidentTiffany & Co
Eric Briones
Directeur GénéralJournal du Luxe
Dec 1, 2026
3:20 PM3:50 PM
Salle 2
Partner conference

Beyond products: how to create and scale high-value services in retail

What if the main obstacle to your customers' purchases wasn't the price or the product... but what they have to do after buying it? Furniture to assemble, a TV to mount and set up, an air conditioner to install, a bike to build, a pergola to set up, a home appliance to repair... At Mr.Bricolage, 70% of customers who used the delivery and installation service state they would not have purchased their product without it. At Camif, 60% of customers who used the assembly service state they would have bought their furniture elsewhere or abandoned their purchase without it. Two numbers that challenge a common belief: services don't just generate additional revenue. They trigger purchases, prevent lost sales, and build long-term customer loyalty. The product creates desire. The service...

Dealt

Mickael Braconnier
Dealt
E-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICESTORE SOLUTIONS / POS
Dec 1, 2026
3:20 PM3:50 PM
Salle 4
Partner conference

Beyond ROAS: From Advertising Overload to Shopper Value — The Orchestration Challenge

52% of French consumers primarily expect retail media to deliver promotions and special offers, according to iligo’s 2025 Retail Media Barometer. What if true advertising performance started with the value delivered to shoppers? As retail media continues to grow, a major challenge is emerging: moving beyond the proliferation of advertising placements to better orchestrate in-store touchpoints, without compromising the shopping experience. How can audio, video and e-paper technologies work together to create meaningful synergies between brand communication, product information and promotional strategies? And how can data and artificial intelligence make these interactions more relevant, contextual and effective? Ikram Mniai, Business Manager – Retail Media Lead at M-Cube, will explore...

M-Cube France

Ikram Mniai
Business Manager - Retail Media LeadM-Cube France
NEW TECHNOLOGIES / IACONSULTING
Dec 1, 2026
3:20 PM3:50 PM
Salle 1
Partner conference

Carrefour x Reelevant: Customer Personalization at Massive Scale

Comment une enseigne de la taille de Carrefour parle-t-elle à chacun de ses millions de clients sans démultiplier ses efforts ? Frédérique Cuvelier, Directrice Marketing Client, partagera la vision qui guide sa transformation : passer d’une logique de campagnes à une relation personnalisée, au service de la valeur client et de l’ambition Carrefour 2030. Retour d’expérience concret, coulisses et perspectives, avec Reelevant. Ce que vous verrez lors de cette conférence : de la donnée enfin actionnée, du contenu composé en temps réel, de la performance et de la satisfaction client. Mais aussi : des équipes métiers heureuses et productives.

Reelevant

Frédérique Cuvelier
Directrice Marketing ClientCarrefour
MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICE
Dec 1, 2026
3:20 PM3:50 PM
Salle 5
Partner conference

Digital Experience: 5 Trends reshaping retail in 2027

Consumers no longer research, compare and buy the way they used to: AI has fundamentally reshaped their habits. A growing share of the journey now happens off your site, and the shoppers who do land on it expect a relevant answer within seconds. For retailers, this means rethinking a whole range of practices, from choosing the right tools to managing performance. Join Shardene Mbenoun, Head of Customer Success, and Christopher Broque, VP Sales at Wingify, as they unpack three key challenges: - Strategy: how can you make it serve your business goals? - Technology: which solutions should you prioritize in the age of agentic AI? - Experience: what should you actually put in place on your site to win over today’s consumers? Each topic will be brought to life with innovations, use cases and...

Wingify

Christopher Broque
VP SalesWingify
Shardene Mbenoun
Head of Customer SuccessWingify
MARKETING & COMMUNICATION IT (COMPUTING)E-COMMERCE & OMNICHANNEL
Dec 1, 2026
3:20 PM3:50 PM
Salle 3
Partner conference

How can AI really help retail and franchise networks with their marketing?

Artificial intelligence has become part of the daily routine of marketing teams. Yet when it comes to energizing a network of brands, taking local specificities into account, or making effective use of field data, general-purpose AI quickly shows its limits. A new stage is already transforming local marketing. After predictive AI and generative AI, we are now seeing the emergence of intelligences capable not only of assisting teams, but also of acting, making decisions, and carrying out actions autonomously, based on the data and context specific to each brand. During this conference, we will decode the shifts reshaping local marketing, the opportunities they create for brand networks, and the strategic questions decision-makers need to ask themselves today to stay one step...

DIGITALEO

Arthur Baribeaud
Lead Data & AIDIGITALEO
NEW TECHNOLOGIES / IAMARKETING & COMMUNICATION
Dec 1, 2026
3:20 PM3:50 PM
Salle 7
Partner conference

How does Valiuz support retailers in developing their retail media business in Europe?

Retail media is becoming a strategic imperative for retailers. But how can they effectively monetize their advertising space and data without increasing operational complexity? Discover how Valiuz enables retailers to fully leverage their customer knowledge with brands through its omnichannel model. Already chosen by leading retailers such as Leroy Merlin, Decathlon and Intermarché, Valiuz shares with you the keys to connect your audiences to major brands and develop your advertising agency on a large scale.

Valiuz

Lieve Gallo
Head of Retail partnership & developmentValiuz
MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELSTORE SOLUTIONS / POS
Dec 1, 2026
3:20 PM3:50 PM
Salle 6
Partner conference

Store Edge: Closing the Transformation Gap | Market Trends, Technology, Operations & Performance Insights with AlixPartners & Hanshow

Market Trends, Technology, Operations & Performance Insights with AlixPartners & Hanshow - Jaufré Surroca – Partner at AlixPartners, leader of the French Consumer Practice - Philippe Brochard – Chairman of Hanshow's Advisory Committee

Hanshow

Philippe Brochard
Chairman of Hanshow's Advisory CommitteeHanshow
Jaufré Surroca
Partner at AlixPartners, leader of the French Consumer PracticeAlixPartners
NEW TECHNOLOGIES / IACONSULTINGSTORE SOLUTIONS / POS
Dec 1, 2026
3:50 PM4:35 PM
Main Stage
Conference

AI-augmented commerce: why product data is becoming the primary driver of trust

Regulatory constraints (CSRD, data, AI...), business model adaptation, cost vs opportunity
Guillaume Fraisse
Directeur Transformation et Digitalisation Marchandise GroupeCarrefour
Thierry Stoedzel
Directeur des Opérations Europe (COO Europe)Ecocert
Xavier Barras
Directeur des Opérations (COO)GS1 France
Fanny Guélin
Senior AI Product Manager - Agentic commerceMirakl
Raphaël Kattan
Expert Retail - MaddynessMaddyness
NEW TECHNOLOGIES / IAE-COMMERCE & OMNICHANNEL
Dec 1, 2026
4:00 PM4:30 PM
Salle 7
Partner conference

Balzac Paris x WAX: Conversational Marketing at the Heart of Meaningful Customer Relationships.

As newsletters lose momentum, Balzac Paris has turned to WhatsApp to build a more direct and personalized relationship with its customers. Alice Bindler (CRM & Acquisition Manager at Balzac Paris) and Guillaume Escolier (CEO and Co-Founder of WAX) will share the behind-the-scenes of this conversational CRM strategy, covering product launch campaigns, automated welcome journeys, abandoned cart reminders, and back-in-stock alerts. The session will explore campaign performance, integration with the existing CRM ecosystem, and future opportunities in customer loyalty, artificial intelligence, and international expansion.

WAX

Alice Bindler
CRM & Acquisition ManagerBalzac Paris
Guillaume Escolier
Co-Founder & CEOWAX
MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICE
Dec 1, 2026
4:00 PM4:30 PM
Salle 4
Partner conference

Conference Linxo

Linxo

Dec 1, 2026
4:00 PM4:45 PM
Place des Innovations

Innovation Award

Dec 1, 2026
4:00 PM4:30 PM
Salle 2
Partner conference

The POS moves beyond the checkout

What if your next competitive advantage was at the checkout? As retailers invest in AI and omnichannel strategies, one essential part of their transformation is often overlooked: the point of sale. What if the POS, long seen simply as a way to take payments, could become a driver of growth? Gilles Bijaoui will show how new cloud platforms can make shopping journeys smoother, give staff better tools, secure sales and speed up new store openings. He will draw on real-world examples, including BUTLERS, which modernised more than 100 stores across three countries in less than eight weeks using GK Software’s Retail7. He will also explain how Fujitsu and GK combine retail expertise, systems integration, data and AI to turn every transaction into an opportunity to improve performance. A...

Fujitsu

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